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Zooming out: Reality Labs hasn’t paid off for Meta yet, but the company is still dominating the virtual reality (VR) market with a 60.5% share in Q2, per IDC. The division cost Meta about $16.12 billion last year, and its Q3 losses reached $686 million, up 18% YoY. The department’s Q3 revenues were $270 million, a 28.6% increase YoY.

Meta's social VR platform, Horizon Worlds, opens to teens: Lawmakers have concerns, but the Facebook parent is adamant on building its metaverse user base.

Slower user growth is also why Meta is spending aggressively to launch new social media products like Threads and expanding into wearables and virtual reality. Meta’s unparalleled size insulates it from smaller platforms, but this quarter gave them a moment in the spotlight.

This shift promises enhanced creativity tools and more intuitive user experiences, but it also faces challenges such as consumer price sensitivity and the niche status of AI-enabled wearables like smart glasses and VR headsets. Smartphones are becoming AI-powered creativity hubs.

A September 2024 CivicScience/Ä¢¹½AV survey reveals consumer hesitancy toward AI tools. But data also pinpoints areas of receptivity, offering brands a blueprint for strategic implementation.

They're going there to go to a restaurant or maybe there's a new, it's like the VR experiences that they open up. Those are becoming a lot more popular. So I think the role of the mall is also shifting. Sara Lebow (05:40):. Yeah, there's some Placer data that also shows this, dwell time was up in malls over the holiday season.

This deck provides an in-depth analysis of the home furnishings sector in ecommerce, including forecasts for sales growth, digital ad spending, and KPIs. It also highlights consumer shopping behaviors, spending trends, and the growing influence of social media.

The VR headset ownership rate in Sweden was the second highest in Western Europe at 6.5%. This exceeded the regional average of 4.9%. Sweden also ranked high in smart TV ownership (64.3%), surpassing the 59.6% regional average. On-demand/streaming adoption in Sweden was exceptionally high at 95.7%, ranking No. 2 in Western Europe. This surpassed the regional average of 91.1% by a substantial margin.

Smart glasses will likely steal the show as neural tech fuels the convergence of wearables and spatial computing.