蘑菇AV

Wayfair? Maybe it's recency bias because I literally was at opening day, its first large format store, which is very much in my way. But Wayfair is actually making some interesting plays here. The one, the large format store is really nice and it has definitely captured the attention of people who live around me because it's all anybody is talking about. But beyond that, a few other things.

At the time, former 蘑菇AV analyst Andrew Lipsman theorized in an episode of Reimagining Retail that Amazon might use the sale to grow its share of the home improvement and furnishings market, like Wayfair attempted with Way Day. That appears to be Amazon鈥檚 thinking precisely.

Lowe鈥檚 will maintain its share as Wayfair falters. The home improvement retailer will solidify its position in the No. 12 slot in 2024, while struggling furniture retailer Wayfair loses share and falls to No. 13. Already-dominant Amazon will gain most market share. The ecommerce giant will increase its market share by 0.4 percentage points to 38.0% next year, the largest increase of any company.

The Home Depot, Lowe鈥檚, Wayfair, and other retailers have taken a hit. The Home Depot missed revenue expectations for the first time since 2019 in Q4 2022, and Lowe鈥檚 missed revenue expectations as well. Consumers invested in home improvement as the pandemic set in, and they spent more time in their homes. As a result of high spending in 2020 and 2021, people aren鈥檛 buying new furniture now.

The tough housing market is also hurting companies ranging from Sherwin-Williams to Wayfair to Whirlpool. It isn鈥檛 just retailers that sell housing-related products that are adopting a cautious outlook. Retailers across a broad array of categories鈥攊ncluding Target, Walmart, Dollar General, and Steve Madden鈥� all recently offered cautious guidance, underscoring the uphill battle for Lowe鈥檚.

Amazon is laying off more than 1% of its headcount (about 18,000 employees), online furniture retailer Wayfair is cutting around 10% of its workers, and H&M is eliminating about 1% of its jobs.

Businesses that have already adopted buy now, pay later (BNPL), such as Walmart or Wayfair, will likely be among the first to embrace A2A. Gen Z Breaks Into the Financial Services Mainstream. Gen Z is the new customer鈥攁nd their business must be won today. In 2023, there will be more adult Gen Zers than adolescents for the first time, equaling about half the size of the millennial population.

Sounds similar to Wayfair. Carina Perkins:. Yeah, similar to Wayfair. I think that online marketplace approach to furniture buying, in that Wayfair vein, is really going to prove popular. Sara Lebow:. Okay, moving along. Let's hear from you, Carina, of one of IKEA's, other biggest challengers. Carina Perkins:.

Retailers like Best Buy and Wayfair are playing from behind this year, with demand for consumer electronics and home furnishings still looking to turn the corner. Consumer electronics sales should begin to improve with an expected strong season for iPhone 15 demand, but there aren鈥檛 a lot of other new products in high demand to drive outsize gains.

Temu was No. 12 in 2022 holiday traffic, topping retailers like Kohl鈥檚 and Wayfair. With an average of 41.0 million visitors in November and December, Temu surpassed major ecommerce sites like Kohl鈥檚, Wayfair, and Nordstrom, and was within striking distance of Macy鈥檚. Temu surged ahead of low-price Chinese goods sellers Shein and Wish.com in dramatic fashion.

Wayfair will cut 1,750 jobs, or about 10% of its headcount. Didn鈥檛 read the tea leaves: The layoffs at Alphabet, Microsoft, Amazon, and Meta, make Apple the only Big Tech player that hasn鈥檛 announced a major talent trimming. Unlike its peers, Apple鈥檚 decision to not embark on bold pandemic-era growth is a likely contributor.

Wayfair also announced it would trial Pinterest鈥檚 clean room solution. 鈥淭he beauty of a clean room is that it's a privacy-centric way for CVS to share data from its 74 million Extra Care members and for us to share the data from our 498 million users, and end up with a repository of powerful, completely anonymized first-party data,鈥� said Carrie Sweeney, VP of retail at Pinterest.

To combat this, retailers like Amazon and Wayfair have begun instituting a 鈥渒eep it鈥� policy, telling customers to keep their returns instead of having to pay the costs associated with shipping them back to the warehouse. But peer-to-peer returns are another way to cut down on shipping costs while also saving the customer from having to get rid of an unwanted product.

The platform has also partnered with over 50 brands (including Nordstrom, Sephora, Ulta Beauty, and Wayfair) to allow their products to be featured and tagged in videos or Shorts. Taking care of business: But it鈥檚 not just B2C consumers turning to YouTube for recommendations.

That offers room for Amazon, Walmart, and Wayfair to undercut the brand. And some have noted the brand鈥檚 quality has declined. 鈥淵ou can find something that is a higher-quality piece for roughly the same amount that you would be spending at Ikea,鈥� said our analyst Zak Stambor. How is Ikea innovating?

Yeah, Wayfair, again, is in a tough space. Furniture, home furnishings is not a great category to be in. They're just hemorrhaging customers at this point. Their customer acquisition costs are just too high. Also, they about year ago started talking a lot about physical retail as a potential growth channel. Their first Wayfair-branded store is actually going to be like a mile, two miles to my house.

Big partners: CMX, Albertsons Media Collective, Wayfair. The Trade Desk. What it does: The Trade Desk has a self-serve DSP that allows advertisers to compare potential ad buys across retailers on the platform. It empowers off-site retail media ad growth by marrying purchase information with off-site platforms.

Number three, Wayfair, which is rebranding and opening a brick and mortar store. Becky, tell us more. Becky Schilling:. Yeah. So we picked Wayfair for its rebrand and its new campaign, which is welcoming shoppers to the Wayborhood, which is cute. They have a lot of celebrity partners. They have some new ones like Lisa Vanderpump of Vanderpump Rules, if anyone is not on the Bravo universe-.

Digital-first operations (Amazon, Wayfair). Marketplaces (eBay, Amazon). Mass merchandisers (Walmart, Target, Best Buy). Discount warehouses (Costco Wholesale). Grocers (The Kroger Co.). Department stores (Macy鈥檚). Category specialists (The Home Depot). Delivery services that support retailers (Instacart). Retail media鈥檚 scope is expanding as networks move further into video and CTV.

Retailers like Best Buy and Wayfair are playing from behind this year, with demand for consumer electronics and home furnishings still looking to turn the corner. Consumer electronics sales should begin to improve with an expected strong season for iPhone 15 demand, but there aren鈥檛 a lot of other new products in high demand to drive outsize gains.

OSP鈥檚 demise, along with cutbacks of similar programs at competitor retailers such as eBay, Target, and Wayfair, has many of those same publishers going back to the drawing board. Influencer videos have gotten hot 鈥� and less lucrative. Amazon isn鈥檛 backing away from on-site content.

furniture from Wayfair, recommended Wayfair products.

In June, they nabbed a second advertiser in the form of furniture etailer Wayfair. Bringing two large (if second-tier, relative to Amazon and Walmart) retail media players to the table will allow Pinterest to offer many smaller advertisers the ability to measure the efficacy of their ad spending. 10% of Pinterest鈥檚 advertisers are using its conversion API.

In the last few months, we've seen new format announcements from Whole Foods, Walmart, ikea, Aldi, Wayfair, and Party City, just to name a few. So Zach Carina, can you tell me what's going on with the whole new store format trend? Zak Stambor (01:42):.

Now, let's talk about two brands approaching the edge, Kohl's and Wayfair. Zak, before we started recording, you told me you were really excited to talk about these companies. Why is that? Zak Stambor:. Yeah. So, they're very different companies with very different challenges. So, I'll just talk about each unto themselves.