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The beta feature simplifies music remixing for creators, signaling YouTube鈥檚 push to rival TikTok in video innovation.

Netflix and YouTube are siphoning subscription revenues from pay TV鈥檚 losses. By the end of 2025, more than half of US video subscription revenues will go to streaming services.

New revenue-sharing perks could attract more visual content and position the platform to compete with YouTube as video podcasts surge in popularity.

A budget-friendly premium tier could pull podcast fans away from Spotify, offering ad-free listening where they already watch鈥攐n YouTube, and increasingly, on their TVs.

Spotify鈥檚 share of listenership is more than double that of many other music services. Several studies quantify its dominance: For instance, Spotify saw 40% penetration of the population, well ahead of YouTube Music at 33%, and more than double the rates for Amazon Music and Apple Music, per Edison Research鈥檚 Infinite Dial 2022 Canada study.

YouTube is the preferred podcast platform among US listeners of this medium, according to Morning Consult. Spotify takes second place, followed by Apple Podcasts and Pandora.

YouTube Premium hits a subscription landmark: The service now enjoys 100 million subscribers after YouTube spent much of 2023 cracking down on ad blockers.

According to 2023 Nielsen data, Black US consumers primarily discover new music through video platforms like YouTube (55%) and social media channels (53.5%). Music discovery is a significant draw for TikTok users, with 27% of US adults specifically citing the platform as a way to hear new music they haven鈥檛 encountered before.

Engagement goals: Spotify dominates the US podcast market with 43.1 million listeners, compared with 33.1 million on iHeartRadio and 28.7 million on Apple Music, per our forecast. Boosting comment features could help podcasters increase audience engagement and allow Spotify to better compete with YouTube and TikTok, which both already host video podcasts and comment sections.

On today鈥檚 podcast episode, we discuss how some teachers think young people should be approaching GenAI, the differences between younger and older teenagers鈥� social media usage, and how engagement with digital gaming is changing. Tune in to the episode with Senior Director of Podcasts and host Marcus Johnson, Analyst Paola Flores-Marquez, and Vice President of Research Jennifer Pearson. Listen everywhere and watch on YouTube and Spotify.

By contrast, YouTube Premium (which includes YouTube Music Premium) will have 40.5 million, Apple Music will have 39.9 million, and Pandora will have 6.3 million. We do not yet have projections for how many people pay for Amazon Music Unlimited (although we do have listener figures for Amazon Music overall). Holding steady on share.

The song competition is finding huge success on YouTube and TikTok. Although Eurovision remains a TV-first event, the contest has grown in popularity on digital platforms like YouTube and TikTok. Consumers turn to YouTube for their Eurovision fix.

On today's podcast episode, we discuss how the upcoming giant sports streaming service from Fox, Warner Bros. Discovery, and ESPN benefits The Walt Disney Co.; what will happen when Hulu and Disney+ combine; and why Disney is now choosing to invest so much in Epic Games. "In Other News," we talk about what to make of Roku's current market position and what YouTube Premium has taught us about ad-free video. Tune in to the discussion with our analyst Ross Benes.

On today's episode, we discuss why CEO Susan Wojcicki is leaving YouTube, the company's top concerns at the moment, and what the future holds. "In Other News," we talk about ads for Apple TV+ and a startup that is attempting to improve ad measurement. Tune in to the discussion with our analyst Evelyn Mitchell.

With its comprehensive repository of music videos and video podcasts, YouTube was second only to terrestrial radio in share of consumers鈥� time with audio, according to Q3 2024 data from Edison, and was the most-used service among weekly podcast listeners in Q2 2024, also per Edison. Like social platforms, YouTube was all in on automation sooner than most digital audio platforms.

John Porter at The Verge noting Spotify's increase isn't unexpected considering every other major music streaming service has announced a price increase in recent months. Going through them, Apple was first, last October. Amazon in January. TIDAL and YouTube Music Premium announced hikes in July and they all increased their services by a buck for its standard individual monthly subscription.