蘑菇AV

A Kantar study found that 26% of UK Gen Z users use the platform in a similar manner. Another report found that music content is less popular on Instagram in Japan compared with TikTok and YouTube Shorts鈥攁 gap Instagram is likely eager to address. Zooming out: TikTok recently shuttered its TikTok Music service to focus on streaming service integrations.

The British drama continued its momentum with another 42 million views in its second week, outperforming all other English-language shows on the platform. In the UK, "Adolescence" became the first streaming title to lead the country鈥檚 official weekly TV ratings, drawing 6.45 million viewers with its debut episode鈥攂eating long-running broadcast hits like 鈥淭he Apprentice.鈥�.

Half (50%) of US and UK creators said they want to attend creator-centric events. Fewer (39%) said they want a physical location to meet like-minded creators and host meetings, per Billion Dollar Boy data from early 2024. Catch up quick: YouTube shut down its permanent creator campuses, called YouTube Spaces, in 2021, pivoting to a hybrid model with virtual programming and pop-up events.

Temu slashed its budget across Meta, X, and YouTube by 31% in April, while Shein reduced its US ad investment by 19% in the same period. Temu and Shein also cut Google Shopping ad spend in April.

In the UK, bank customers ranked messaging apps like WhatsApp above mobile app notifications for fraud alerts, ID verification, and overdue payment notices, highlighting how WhatsApp has become a trusted B2C channel in the heavily regulated finance industry.

Another day, another Google probe: The company has its hands full with its search and ads divisions facing antitrust investigations in the US and the UK. Regulatory pressure from China could add credence to anticompetition claims.

On today鈥檚 podcast episode, we discuss the main reasons YouTube is the most watched platform on TVs, how 鈥淧lanet YouTube鈥檚鈥� gravitational pull is disrupting other media types, and what the biggest threat to its dominance is. Join Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Principal Analyst Bill Fisher for the conversation. Listen everywhere and watch on YouTube and Spotify.

Our take: Alphabet鈥檚 performance highlights Google鈥檚 continued dominance in Search and digital advertising, even as legal and competitive pressures mount across markets, including the US, UK, and EU. 鈥淕oogle's results this quarter show that it can perform even in the midst of serious regulatory threats to its ads business,鈥� said 蘑菇AV senior analyst Evelyn Mitchell-Wolf.

Uptake in Canada was slower than other similar markets, but strong annual growth will help TikTok catch up to countries like the US and the UK. Can TikTok match YouTube for creator monetization? Many YouTubers have proven an easy path to monetization based on audience size. TikTok is now a rival creator platform since brands rely on creator tie-ups to effectively promote on the platform.

Another US survey, conducted on behalf of VTEX, finds even more striking results, with 45% of respondents participating in a livestream shopping event hosted on marketplaces like Poshmark or Amazon, and 61% shopping on social platforms such as TikTok Shop or YouTube Shopping.

Social commerce is gaining momentum in the UK鈥攚ith sales set to double by 2028鈥攁s major brands join TikTok and as more people shop on social platforms.

Note that GWI interviews and represents each country's online population ages 16+ (in Canada, Hong Kong, Japan, Israel, Singapore, the UK, and the US) or ages 16-64 (in other markets)鈥攏ot its total population.

Germany, the UK, and Brazil are among the markets where the NFL already hosts some of its international games. Our take: Streaming services and cable networks are already dishing out billions annually for costly but lucrative NFL distribution rights.

While CreatorIQ named Netflix the most dominant brand on TikTok and Instagram, Spotify was the most dominant brand on YouTube. Spotify also had the total highest EMV in 2024, which is tied to its high creator retention rate (83%), according to the report.

Spotify will offer Partner Program in nine new markets: The platform hopes to attract more creators by expanding monetization opportunities鈥攁nd draw attention from YouTube.

As Temu and Shein slow US activity, Europe and the UK are emerging as fallback markets, where both brands are still advertising heavily.

The news: TikTok has launched its revamped 鈥淪ubscription鈥� monetization feature to eligible creators in countries including the US, UK, Germany, and Brazil, with plans to expand in the coming weeks. Creators can now offer three different subscription tiers at varying price points, giving fans access to exclusive videos, LIVEs, custom perks, and more.

The triopoly鈥檚 share of ad spending in Canada is much higher than in the US and UK. Google, Meta, and Amazon make up nearly three-quarters of Canada鈥檚 digital ad market. That鈥檚 much higher than in the US and UK. In smaller ad markets like Canada, local publishers have a more difficult time competing with foreign tech giants.

Social commerce has yet to reach its potential in the UK. Social buying is still on the rise鈥攁nd there is plenty of headroom to grow spend.

This, along with consumption of mobile video (particularly YouTube), is driving the shift to mobile spending. Daily time spent with mobile devices will be 4 hours, 8 minutes (4:08) this year, per our forecast. Click here to view our full forecast on Canada digital ad spending by device. We have revised our forecast downward to reflect the impact of the trade war.

Amazon will grow its worldwide ad revenues by 26.4% this year, easily outpacing Meta (16.8%) and Google (9.9%, including YouTube). However, the legacy duopoly is building off such a massive base that Amazon will actually fall further behind Meta and hardly gain on Google. Meta鈥檚 $95 billion lead on Amazon this year will turn into a $98 billion lead by 2026, despite Amazon鈥檚 much faster growth.