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Number one: Walmart for opening a sneaker marketplace, which we talked about during our marketplace episode so check that out if you haven't, and for making its New York Fashion Week debut. Arielle, say more. Arielle Feger (13:57):. Is it a retail ranking without Walmart? Yeah, so they're just really pushing fashion in all sorts of directions. They were at Fashion Week.

Innovation: Though Nike pioneered a new category of high-tech running shoes, it lost momentum thanks in part to its relatively slow-to-market processes. For example, most of the company鈥檚 innovations featured at the Olympics won鈥檛 hit store shelves until next year. Design: Nike is first and foremost a fashion brand and it needs to move quicker to stay ahead of the curve.

Walmart introduced The Nuevolution Project, a collection of clothing and home products from Hispanic creators. In the beverage industry, Tequila Cazadores and Caf茅 Bustelo collaborated on specialty coffee cocktails, while Modelo created a "One-in-Six Pack" to celebrate Hispanic creativity and perseverance.

Retail includes mail order/catalog, restaurants/fast food, drug stores, retail stores, cosmetics stores, and merchants of apparel, home furnishings/textiles, toys, pet food/supplies, appliances, jewelry, and general merchandise. Apparel and accessories includes clothing such as sportswear and workwear, luggage, watches and jewelry, handbags, eyewear, and footwear.

As Latin America鈥檚 digital revolution marches on, advertisers and retailers must keep pace with how and where consumers are spending their time鈥攁nd money鈥攊f they wish to maintain a competitive edge in today鈥檚 rapidly evolving business environment.

Fashion deals backed by celebrity influencers will also get top Prime Day billing. Amazon has strengthened its presence in apparel鈥攂ut more so for commodity apparel than for fashion. Amazon鈥檚 recent experiments with Amazon Style physical stores suggest that, as the category gains strategic importance, elevating fashion deals on Prime Day will be key to evolving the company鈥檚 positioning.

How we got here: The Dockers brand was meant to help Levi鈥檚 appeal to a broader audience and capitalize on demand for non-denim clothing like khakis, but its value to the overall business is shrinking as consumer tastes change. Dockers 鈥渉as underperformed for some time,鈥� CEO Michelle Gass said on the company鈥檚 earnings call.

The retailer recently closed three of its Amazon Go convenience stores, and it鈥檚 also shuttered several other concepts鈥攊ncluding its apparel-focused stores, bookstores, 4-star shops, and pop-up stores鈥攁mid corporate belt-tightening.

Amazon has licensed its Just Walk Out tech for clients ranging from stadiums to mobile phone stores and apparel retailers. A tide of new entrants鈥攍ike Zippin, Grabango, AiFi, and Trigo鈥攐ffer similar technology. They have good timing: Over half of Gen Z and millennial shoppers prefer self-checkout over traditional registers, per a November 2023 NCR Voyix survey.

Apparel and accessories lift overall return rates for ecommerce. Despite advances in technologies to help with fit and sizing, nearly a quarter of online apparel and accessories purchases were returned in 2022. Apparel will make up a disproportionate share of ecommerce returns. The category will account for more than 22% of all online returns in 2023 but just 17.5% of ecommerce sales.

Apparel will overperform, while consumer electronics will struggle. Everyday categories will capture more holiday spending as high-ticket purchases suffer. US consumers don鈥檛 lack disposable income, and they鈥檙e generally in good economic shape heading into the holidays.

Shein has taken a commanding lead in the US fast-fashion sector. Its business model combines machine learning to scour trends across the internet with tight links to China鈥檚 vast manufacturing base and discount-driven social media and influencer marketing. Shein churns out vast quantities of ultracheap apparel that appeals to Gen Zers鈥� fashion sensibilities鈥攁nd their relatively limited spending power.

Meanwhile, its other concepts鈥攊ncluding its apparel-focused stores, bookstores, 4-star shops, and pop-up stores鈥攁lso closed their doors amid corporate belt-tightening. Amazon excels at understanding and delivering a shopping experience that meets online shoppers鈥� needs and wants. But offline shoppers often have different desires, which Amazon has yet to demonstrate the ability to understand and meet.

A shift in spending patterns: Household spending at value-oriented apparel merchants, like TJ Maxx and Nordstrom Rack, is up 13% relative to July 2019, while overall apparel spending is up less than 5%, per a Bank of America Institute consumer study based on the company鈥檚 payment card data.

Zalando is piloting a ChatGPT-powered virtual fashion assistant designed to help customers navigate its product range using their own words or fashion terms. Coca-Cola is using ChatGPT and Dall-E 3 to create personalized ad copy, images, and targeted messaging, as well as exploring how generative AI (genAI) can improve its business operations and capabilities.

Apparel and accessories will remain the largest category through 2027. But computer and consumer electronics鈥攚hich was the largest category in ecommerce until 2020鈥攚ill fall to third place. Health and personal care is slated to become a major ecommerce category.

Fast fashion: Amazon is still in pretty good shape in this category, accounting for 31.7% of all US ecommerce apparel and accessories sales, according to our forecast. But China-based fast-fashion giants like Shein and Temu could challenge the retailer. Some 44% of Gen Z adults view Shein favorably, according to Morning Consult, which explains why Shein hauls are all over TikTok.

Apparel is the top category among US cross-border buyers. Women and Gen Z lead in apparel purchase consideration. Significantly more female respondents are open to buying clothing, footwear, and accessories from outside their domestic market, per Global-e. Among Gen Z respondents ages 16 to 24, 62% said they would consider purchases in this category.

And then Zalando, which is a fashion retailer, has launched a ChatGPT-powered fashion assistant where customers can go and ask, say, "I'm going to a wedding in Tuscany in May. Can you suggest an outfit?" So there's an overlap there with search. It's quite hard to distinguish all of the use cases, really. There's a lot of overlap. Sara Lebow (11:29):.

Interestingly, JLL鈥檚 report found that department stores ranked as consumers鈥� most popular destination for holiday shopping this year (57.9%), followed by apparel stores (50.1%) and mass merchants (45.9%).

Blake Droesch:. 30% say it is acceptable to remove your shoes, and then 55% say it's unacceptable to remove your shoes. Marcus Johnson:. Nothing on there about dressing gowns? No? Suzy Davidkhanian:. That would be pajamas. Marcus Johnson:. Pajamas, acceptable or not acceptable? All right. Suzy, you're up. Suzy Davidkhanian:. What is the third most drunk beverage globally?

Gen Zer respondents also seemed uninterested in shopping for material goods like clothing鈥攖hey preferred staying home to watch shows and movies. This could reflect an adjustment of their behavior to meet their financial goals. What this means for banks: Gen Zers鈥� goal of achieving financial stability consistently ranks high as a top goal across various surveys.