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Nike expects more pain as external headwinds complicate its turnaround plan: The company forecast a mid-teens drop in quarterly sales as inventory struggles and tariffs take their toll.

The era of tariff-driven trade uncertainty is far from over: A flurry of legal decisions have thrown the administration鈥檚 trade policies into limbo, even as many duties remain firmly in place.

Kimberly-Clark forecasts $300 million hit from tariffs: But the company will not pass the cost onto consumers as it looks to maintain volume growth in a difficult environment.

Trump's tariff policies fuel uncertainty: How brands and retailers can best prepare amid a perpetually shifting landscape.

US social ad spend will grow YoY in 2025, even as platforms grapple with tariff-related budget cuts from industries that spend heavily on social channels, like CPG and retail.

India urges reclassification of wikipedia: As officials question site's neutrality, it remains a critical part of global search ecosystem.

Tesla struggles to keep up as production challenges, Musk controversy hurt sales: The company is in a difficult spot as tariffs threaten to curb demand further and jack up production costs.

US ecommerce sales will be hit hard by tariffs: Many online platforms鈥� advantages could disappear as prices rise, inventory runs dry, and delivery times slow.

Canada鈥檚 trade war with its largest trading partner is underway. While uncertainty remains around the scope and depth of US tariffs, Canadian brands and retailers need to rebalance a heavy reliance on US-based customers and suppliers.

30% of employees use AI productivity tools secretly out of fear that their job might be reduced or cut, per a February Ivanti survey.

51% of global shoppers say the top reason they shop in-store is to experience products firsthand before buying, according to February data from Criteo.

Best Buy鈥檚 health business suffers a major setback: It may be tough for Best Buy to justify its investments in home healthcare without more Trump admin support to reimburse for hospital-at-home initiatives.

Amazon and AppLovin make TikTok bids as sales deadline approaches: While a deal has yet to be inked, Trump and TikTok seem to be confident in the app鈥檚 future.

A 358% YoY spike in DDoS attacks reveals rising threats from IoT botnets and state-sponsored hackers. Marketers risk campaign collapse without hardened, resilient infrastructure

Influencer marketing is maturing and diversifying. While the turmoil at TikTok and the escalating trade war are causing temporary uncertainty, the industry will remain resilient as momentum around influencer marketing grows.

Spotify鈥檚 play counts and YouTube鈥檚 two-person plan signal a fierce fight for viewers in the podcast space鈥檚 visual future.

The news: Meta鈥檚 Threads is adding direct messaging (DM) and a 鈥渉ighlight鈥� feature to show trending topics related to a user鈥檚 feed. Our take: DMs will allow consumers to interact directly with brands and could open up a new customer service channel, while brand social media accounts could become part of the narrative as new 鈥渉ighlight鈥� trends arise. Marketers and social media managers should boost brand presence on Threads by engaging with followers and posting on relevant trending topics.

Social commerce is gaining momentum in the UK鈥攚ith sales set to double by 2028鈥攁s major brands join TikTok and as more people shop on social platforms.

Bringing manufacturing back to the US is easier said than done: Tariff uncertainty makes it hard for companies to take on large-scale projects.

The US鈥� second-biggest ad market rallied in 2023 thanks to ad buyers in China and investments in automation paying off.

President Trump鈥檚 volatile tariff policies have created uncertainty in the advertising market, with forecasters now projecting multiple scenarios for how the rest of 2025 might unfold.

Levi Strauss excludes tariff impact from forecast: The uncertainty and upheaval from the latest duties are making it impossible for the retailer to nail down a mitigation strategy.