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AI and ad revenues lift Microsoft鈥檚 fiscal Q1: Company鈥檚 AI-powered ad platforms draw advertisers amid enterprise cloud gains.

But did you know that 蘑菇AV also has a division focused on B2B media solutions? We do it all. Partner with 蘑菇AV today and connect your brand messaging with our powerful audience. If you would like to learn more, you can, of course, head to our website. It's emarketer.com/advertise. Daniel Konstantinovic (00:29):.

What is truly promising with generative AI, and when should content marketers stay human? Here鈥檚 how content marketers might use ChatGPT and other AI tools and where they should invest time and resources.

US social video spend is still growing, reaching 45.2% of total digital video ad spend, or $48.89 billion, this year, per our March 2024 forecast. But that share growth is slowing, with rates increasing just 1% between 2024 and 2026.

Marketing sits at the executives鈥� table鈥攂ut still could use some respect: A survey shows that despite its expanding role in driving growth, many banks still view marketing mostly as an expense.

Marcus Johnson (00:00):. eMarketer is your trusted partner, if you would like, for actionable data and insights on marketing, advertising, commerce, and more, if that's possible, but did you know eMarketer also has a division focused on B2B media solutions? "What?" I hear you say. It's true. You can partner with eMarketer today or tomorrow.

But did you know eMarketer also has a division focused on B2B media solutions? "What," I hear you say. It's true. You can partner with eMarketer today or tomorrow, we'll still be here, and connect your brand messaging with our powerful audiences. You can head to emarketer.com/advertise to learn too much more. Moitree Rahman (00:35):. It's not just one, not just website or desktop or mobile.

MOs are under increasing pressure due to greater scrutiny and accountability for ROI; the need to balance creativity with revenue growth; and the rapid pace of technological, market, and consumer changes

The deal will bring 7,000 new customers and critical disaster recovery tools to tackle growing cybersecurity threats.

AI is helping email marketers in a myriad of ways. Top use cases include personalization, subject line testing, send time optimization, segmentation, and predictive analysis of customer behavior.

On today's podcast episode, we discuss the takeaway from Snap cutting staff, what to make of its current user total, and whether Snapchat+ can prove that there's a market for paid social features. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Minda Smiley.

In part one of this two-part podcast episode, we discuss some predictions for 2024 that are too specific to be 100% certain about but could still come true, including: which subscription video-on-demand (SVOD) platform Apple will likely buy, where metaverse playgrounds will spring up, and what the ruling between Google and the US Department of Justice will be. Tune in to the discussion with our vice presidents of content Suzy Davidkhanian and Paul Verna and analyst Max Willens.

Data center industry growth is on the horizon as AI adoption rises, with cloud giants like AWS leading the shift from the 鈥淐loud Era鈥� to the 鈥淎I Era.鈥�

On today's episode, we discuss the Cannes Lions International Festival of Creativity 2023鈥攖he best conversations from the event, the value of being there, what we heard from marketers, and what we didn't. Tune in to the discussion with our analyst Jasmine Enberg and vice presidents Marissa Coslov and Ina Gottinger.

LinkedIn Premium is the company鈥檚 AI proving ground: After making $1.7 billion in subscription revenues thanks to AI, the company looks to expand the tech elsewhere.

TikTok鈥檚 retail ambitions will go head-to-head with Amazon鈥檚 ecommerce dominance, while LinkedIn鈥檚 ad appeal grows with tech-powered enhancements. Here鈥檚 how our analysts predict the changing social landscape will impact advertisers in 2024.

But did you know eMarketer also has a division focused on B2B Media Solutions. Partner with eMarketer today and connect your brand messaging with our powerful audiences. Visit emarketer.com/advertise to learn more. (00:22):. Hello, listeners. Today is Wednesday, November 27th. Happy Thanksgiving Eve, or as we in the retail industry call it Black Friday Eve Eve.

Microsoft is picking up ad spend by improving search, social, and video features, as well as improving ad targeting and measurement. The company is also inserting itself into the rapidly growing retail media market. In the last few weeks, Microsoft has announced a slew of updates that will help it expand its business.

B-to-B marketing teams rely on eMarketer Media solutions to elevate their thought leadership and build meaningful relationships through exclusive webinars, guides, infographics and more. Visit emarketer.com/advertise to learn more about our proven approach. (00:18):. Hello, listeners. Today is Wednesday, August 14th. Welcome to Behind the Numbers, Reimagining Retail, an eMarketer podcast.

Marcus Johnson (00:00):. eMarketer is your trusted partner for actionable data and insights on marketing, advertising, commerce, and entirely too much more, but did you know eMarketer also has a division focused on B2B media solutions? If you didn't, it's fine. Don't worry about it. You now know. Partner with eMarketer today and connect your brand messaging with our powerful audiences.

But did you know 蘑菇AV also has a division focused on B2B media solutions? Partner with 蘑菇AV today and connect your brand messaging with our powerful audiences. Visit 蘑菇AV.com slash advertise to learn more. (00:27):. Hello everyone and welcome to the Banking & Payment Show: Behind the Numbers podcast from 蘑菇AV. Today is November 12th, 2024.

Tech is awash with hype cycles, but experts agree that generative AI has firmly established its staying power. Our 鈥淎ttention! Trends and Predictions for 2024鈥� summit shed light on the promise of generative AI, revealing three key growth areas: revolutionizing retail with conversational search, streamlining innovation with low-code automation, and pioneering inclusivity within AI development.

But did you know that eMarketer also has a division focused on B2B media solutions?We do it all. Partner with eMarketer today and connect your brand messaging with our powerful audience. If you would like to learn more, you can, of course, head to a website. It's emarketer.com/advertise. Bill Fisher (00:29):. Hello, everyone. Welcome to Behind the Numbers Around the World, an eMarketer podcast.

Where a AWS is really, it's a B2B product that they're selling to businesses, the advertising business and the health of the advertising business is very much dependent on the continued success of its e-commerce sales.

Advertising, media, tech, social, B2B marketing-. Marcus Johnson:. Argentinian soccer, B2B stuff. Paul Verna:. Funny you mention that, Marcus. Marcus Johnson:. No, no, no. No time to talk about how they won. Paul Verna:. We'll talk about that later. Marcus Johnson:. It's Paul Verna. Welcome to the show. Paul Verna:.