蘑菇AV

On today's podcast episode, we discuss the takeaway from Snap cutting staff, what to make of its current user total, and whether Snapchat+ can prove that there's a market for paid social features. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Minda Smiley.

In part one of this two-part podcast episode, we discuss some predictions for 2024 that are too specific to be 100% certain about but could still come true, including: which subscription video-on-demand (SVOD) platform Apple will likely buy, where metaverse playgrounds will spring up, and what the ruling between Google and the US Department of Justice will be. Tune in to the discussion with our vice presidents of content Suzy Davidkhanian and Paul Verna and analyst Max Willens.

Data center industry growth is on the horizon as AI adoption rises, with cloud giants like AWS leading the shift from the 鈥淐loud Era鈥� to the 鈥淎I Era.鈥�

On today's episode, we discuss the Cannes Lions International Festival of Creativity 2023鈥攖he best conversations from the event, the value of being there, what we heard from marketers, and what we didn't. Tune in to the discussion with our analyst Jasmine Enberg and vice presidents Marissa Coslov and Ina Gottinger.

LinkedIn Premium is the company鈥檚 AI proving ground: After making $1.7 billion in subscription revenues thanks to AI, the company looks to expand the tech elsewhere.

TikTok鈥檚 retail ambitions will go head-to-head with Amazon鈥檚 ecommerce dominance, while LinkedIn鈥檚 ad appeal grows with tech-powered enhancements. Here鈥檚 how our analysts predict the changing social landscape will impact advertisers in 2024.

Microsoft is picking up ad spend by improving search, social, and video features, as well as improving ad targeting and measurement. The company is also inserting itself into the rapidly growing retail media market. In the last few weeks, Microsoft has announced a slew of updates that will help it expand its business.

And then secondly, "B2B folks, three times more likely than B2C people to buy from a targeted ad that was from a sort list." B2B folks, three times more likely than B2C folks to buy from a targeted ad. We move to round two. We start with Evelyn. "Consumers turn to augmented reality to help with online shopping," writes Insider Intelligence's retail analyst, Rachel Wolff.

Tech is awash with hype cycles, but experts agree that generative AI has firmly established its staying power. Our 鈥淎ttention! Trends and Predictions for 2024鈥� summit shed light on the promise of generative AI, revealing three key growth areas: revolutionizing retail with conversational search, streamlining innovation with low-code automation, and pioneering inclusivity within AI development.

Where a AWS is really, it's a B2B product that they're selling to businesses, the advertising business and the health of the advertising business is very much dependent on the continued success of its e-commerce sales.

But did you know eMarketer also has a division focused on B2B media solutions? Well, we do. That's what I'm talking to you about. Partner with eMarketer today and connect your brand messaging with our powerful audiences. You should visit emarketer.com/advertise to learn more. Evelyn Mitchell-Wolf (00:27):. We had this conversation about default search engines before as well.

Advertising, media, tech, social, B2B marketing-. Marcus Johnson:. Argentinian soccer, B2B stuff. Paul Verna:. Funny you mention that, Marcus. Marcus Johnson:. No, no, no. No time to talk about how they won. Paul Verna:. We'll talk about that later. Marcus Johnson:. It's Paul Verna. Welcome to the show. Paul Verna:.

But did you know 蘑菇AV also has a division focused on B2B media solutions? You could partner with 蘑菇AV today and connect your brand messaging with our powerful audiences. If you want to learn more, you can head to emarketer.com/advertise. Daniel Konstantinovic (00:28):.

Fifty-six percent of marketers in North America said that in-depth analytics drives their data clean room strategies, according to the CMO Council. Other leading drivers included the ability to measure campaign results (54%) and ease of data integration (52%).

Today, Watson comes in the form of B2B software that IBM sells by subscription, like Watson Assistant, Watson Discovery, that help automate backend processes within customer service, document entry, et cetera. Watson tools are used by over a hundred million people, the piece notes. But Gadjo, the most interesting sentence in this article from Mr.

With solutions for journey management, data insights and audiences, content personalization, commerce and marketing workflows, Adobe drives Customer Experience Management across B2B and B2C companies of every size. Episode Transcript:. Sara Lebow:. Hello, listeners. Today is Wednesday, May 3rd. Welcome to Behind the Numbers: Reimagining Retail, an e-Marketer podcast made possible by Adobe.

But did you know eMarketer also has a division focused on B2B Media Solutions? Partner with eMarketer today and connect your brand messaging with our powerful audiences. Visit emarketer.com/advertise to learn more. (00:23):. Hello, listeners. Today is Wednesday, August 28. Welcome to Behind the Numbers, Reimagining Retail, an eMarketer podcast.

Retail ecommerce sales include sales made on Grupo 脡xito鈥檚 web properties and digital catalogs, as well as its marketplace, home delivery, Shop&Go, click and collect, and B2B virtual operations. Dafiti. Retail ecommerce sales are representative of the net merchandise value (NMV). They include the value of goods sold and delivery fees after returns, order rejections, and taxes. Listen Next. Sources.

But did you know E-Marketer also has a division focused on B2B media solutions. You could partner with E-Marketer today and connect your brand messaging with our powerful audiences. If you want to learn more, you can head to emarketer.com/advertise. Ethan Cramer-Flood (00:28):. Digital is a whole bunch of different activities.

So, she writes that while Amazon's earnings released, highlighted the company's achievements in e-commerce, AWS advertising, generative AI, and even B2B, the company stayed pretty quiet on grocery. She says an indication that Amazon is struggling to figure out a path forward in that highly competitive sector. Zak, what do you expect Amazon's grocery future to look like? Zak Stambor:.

With solutions for journey management, data insights and audiences, content personalization, commerce and marketing workflows, Adobe drives Customer Experience Management across B2B and B2C companies of every size. Episode Transcript:. Sara Lebow:. Hello listeners. Today is Wednesday, May 10th. Welcome to Behind the Numbers: Reimagining Retail, an e-Marketer podcast made possible by Adobe.

It's got its eye on B2B and beyond. Rob Rubin:. What consensus mechanism are they using? Do you know? David Morris:. Well, I think the real pivot here is that this is private blockchain. Rob Rubin:. So, they don't need a consensus mechanism? David Morris:. I think that when you're looking at public blockchain, you're looking at an entirely different approach to mining. Rob Rubin:. All right.