So, 33% of these pet owners are millennials, that's the biggest cohort followed by Gen X then boomers. During the pandemic pet product sales rapidly moved online for good reason. Right now, about 38% of pet product retail sales are online according to our forecasts. But by the end of 2027, we expect that more than half of pet product sales will take place online.
Boomers have the most confidence in their bank and I think that that correlates to why regional banks have the highest score because regional banks customers are older. Gen Z are the least confident, only 30% of Gen Z customers believe that if they requested all their money, the bank would be able to give it. Tiffani Montez:. That's if they have their money at a digital only bank. Rob Rubin:.