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On today's episode, we present our first-ever live recorded podcast segment of "Behind the Numbers Reimagining Retail," recorded during our "Attention!" summit. In the episode, hosts Sara Lebow and Marcus Johnson quiz our vice president of content Suzy Davidkhanian against her retail team鈥攁nalysts Sky Canaves, Blake Droesch, and Zak Stambor鈥攊n a game show focused around consumer shopping behavior, how people perceive resale value, and whether folks want to use AR to shop.

LVMH fell short in Q3 as Chinese consumers鈥� pessimism hurt sales: The luxury conglomerate missed revenue expectations as economic uncertainty caused shoppers to pull back.

Toiletries and cosmetics is another one that is perennially strong.鈥�. CPG is second to retail in share of US digital ad spend, at 16.5%. Food industry ad spend growth steeply dropped from last year (5.4% in 2024 versus 19.6% in 2023), per our forecast. Toiletries and cosmetics is helping make up that loss with a 19.2% increase in 2024. 5. Media and entertainment drops to the bottom, at 2.7% growth.

Dupes gain steam as shoppers seek middle ground between fast fashion and luxury labels: Quince and Italic are among the brands poised to benefit as shoppers prioritize affordability.

The news: Soumya Donkada, Unilever鈥檚 head of digital, media, and ecommerce for beauty brands, restated the company鈥檚 intention to find a post-third-party-cookie measurement solution in an interview with Insider and reiterated the consumer giant鈥檚 call for retail media networks to adopt a set of measurement standards to aid advertisers.

Alibaba touts early Singles Day successes: Apple, lululemon, and Nike were among the biggest beneficiaries as price-conscious shoppers took advantage of steep discounts and other promotions.

How we got here: Last year, Novo took legal action against five spas and clinics selling obesity drugs allegedly purchased from compounding pharmacies and containing semaglutide, asserting the unlawful and deceptive use of Novo trademarks. Now, it wants to put a stop to compounded versions of the drug being made, even when companies aren't falsely advertising the product.

The company鈥檚 Flamin鈥� Hot brand is another asset, with shoppers making nearly 400 million trips鈥攗p 31% YoY鈥攖o purchase its products in 2023. But not every initiative has panned out: Coca-Cola pulled its Spiced flavor from shelves after a little over six months, as the disconnect between the name and its non-spicy flavor profile confused shoppers and hampered sales.

Cosmetics did this with their recent Corpse Paint collaboration, which was both funny and an unexpected partnership from two brands known for being on the cutting edge of marketing. Content that sparks emotion and creates a sense of relevance is more likely to be remembered, according to YouTube.

Spa tools line HigherDose, for example, set up wellness lounges with infrared recovery mats and sauna blankets at buzzy events like Coachella and Art Basel. Reese Witherspoon鈥檚 Draper James clothing line set up shop inside Hilton鈥檚 Graduate Hotels in college towns during football weekends.

Consumer packaged goods includes food products, alcoholic and nonalcoholic beverages, toiletries and cosmetics, cleaning and other household supplies, and cigarettes and other tobacco products.

Amazon鈥檚 website is by far the most visited ecommerce site by unique monthly visitors in the US, per November 2023 Similarweb data.

Ecommerce hasn鈥檛 overtaken physical stores: An excerpt from our recent report explains how retail stores stack up against digital channels in driving new product discovery and conversions.

The UK is one of the world鈥檚 most advanced ecommerce markets鈥攁nd it was chosen as the first location outside of Asia-Pacific for TikTok Shop. But it鈥檚 still playing catch-up with social commerce. There will be 16.7 million social buyers in the UK in 2023. That鈥檚 29.4% of the population鈥攑utting the UK ahead of the rest of Europe when it comes to social buying.

Marketers should pay close attention to product categories where Gen Zers are most receptive, like beauty. For example, 53% of female Gen Zers ages 13 to 25 bought a makeup or skincare product because of an influencer, according to the same Morning Consult survey. Sustainability and Affordability Strike a Sweet Spot for Gen Z.

The result: Charlotte Tilbury products can be found all over TikTok, but to reach more consumers, the beauty brand launched its own ecommerce app with personalized recommendations and how-to videos. The brand can also be found in Sephora, on its own website, and on Amazon. 4. Take accountability.