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Shein is moving ahead with its public debut, taking on some competitors (like Amazon and Temu) while teaming up with others (like Forever 21). Though a brick-and-mortar footprint doesn鈥檛 seem to be a part of Shein鈥檚 plan yet, it could take a cue from other fast-fashion brands, like H&M and Zara, and establish a physical presence to engage with offline shoppers.

Amazon is a direct competitor of TikTok Shop. In fact, Amazon and TikTok Shop shoppers overlap鈥攁lmost all (97%) of US TikTok shoppers have also shopped on Amazon in the past five months, according to February 2024 data from Earnest Analytics.

Conversely, Instagram's grid layout and emphasis on high-quality visuals make it an ideal platform for industries such as Consumer, Shopper, and Retail, as well as Beauty and Fashion, which benefit from a visually cohesive feed. Finance, on the other hand, ranks higher on Instagram due to the platform's ability to deliver educational content effectively with carousel posts and detailed infographics.

The big takeaway: Although Gen Alpha are far from their peak spending power, they鈥檙e a big influence on products ranging from snacks and beauty products to entertainment. Brands should follow the lead of companies like Stanley and lululemon to experiment with which marketing tactics resonate with the generation.

Gen Z shoppers diverge from the general population in terms of where they find and buy products, consumers are still into influencer-driven ads, and live shopping hasn鈥檛 taken off yet. Here are five charts to help elevate your social commerce strategy.

Teens ramp up spending on beauty, pull back on shoes, apparel. Where and how Gen Alpha consumes content: From YouTube to Netflix to Roblox. Kids and AI: From usage to education and risks.

Nordstrom, Kohl鈥檚 look to brand partnerships to boost sales: While Nordstrom turns to buzzy companies like Savage X Fenty to attract younger shoppers, Kohl鈥檚 takes a kitchen-sink approach.

As a potential TikTok ban looms, brands are considering what a world without TikTok Shop would look like. I probably won鈥檛 look all that different, but there are a few places where TikTok鈥檚 absence will be felt more than others.

Non-ecommerce resale volume grew 4.3%, but ecommerce resale took a hit, declining 2.5%. Fashion online resale platform sales from companies like The RealReal and thredUP grew 1.5% this year to reach $13.10 billion, per our forecast. The 2024 takeaway: There鈥檚 momentum around resale, particularly in fashion, but it may take a while for that to equate to sales growth.

After the trend went viral, a beauty brand called tbh skincare posted its now-deleted version, where people chant 鈥淕en Z boss and a mini鈥� to hype up its own employees鈥� outfits in the hopes of tapping into the trend and gaining virality. The brand鈥檚 post faced online criticism.

A current beauty trend on TikTok called 鈥渂one smashing鈥� shows young people hitting themselves in the face with heavy, blunt objects to achieve a more chiseled look鈥攚hich can cause irreversible injuries. Prediction. Pressure will grow on social media companies to remove false or misleading health information.

On today's podcast episode, we discuss the main factors that will impact this year's holiday sales, why shopping in-stores will be more of a priority, and how last year's mobile commerce tipping point trend will continue. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Sky Canaves and Zak Stambor.

Online sales are back in growth in the UK, but the fortunes of key ecommerce retailers have been mixed, with some suffering a greater blow from the cost-of-living crisis than others.

Both TikTok and Instagram have tried to monetize their livestream offerings through features like creator tipping and live shopping. TikTok has had more luck, while Instagram shut down its live shopping feature in the US last year. Still, Gen Z seems more receptive to livestream shopping than other generations.

D2C ecommerce will continue to grow at above-average rates. But that growth will be driven by established brands selling directly鈥攏ot digitally native brands.

Douyin, TikTok's Chinese sibling, is about to become China鈥檚 largest social platform. It's also crashing the country鈥檚 ecommerce party. Already the fourth largest online shopping platform by sales, its market share is rapidly approaching JD.com's.

Most (59%) respondents to our latest ecommerce survey expressed no interest. AR, VR, and mixed reality await Apple鈥檚 entry. Meta鈥檚 dominance of the VR headset market has eroded, according to the International Data Corporation (IDC), as devices from ByteDance-owned Pico rise in prominence. The company is now walking back its big metaverse pivot.

The beauty of e-commerce is you can get so much data so quickly based on put something in market, how many people click when they land onto your site? Do they buy? Do they cross-shop? Literally where does their mouse go on the screen?

Albertsons, Costco, and Instacart are enhancing their retail media offerings. TikTok Shop reached a $1 million livestream. And three-time consecutive first place winner Walmart is developing immersive ways to shop and catering product lines to younger shoppers. Here鈥檚 our Unofficial Most Interesting Retailers List for June 2024.

The French retail ecommerce market is much less mature than the UK鈥檚, but there鈥檚 more enthusiasm for online sales than in Germany. Digital advertising in the sector is largely driven by ecommerce. As a result, France鈥檚 retail ad spending growth will benefit. Travel鈥檚 turnaround will see it rise up the rankings. The sector鈥檚 digital ad spending will grow by double digits throughout our forecast.

TikTok beauty creator Mikayla Noguiera was recently accused of wearing fake eyelashes in a video promoting a L鈥橭real mascara. Meanwhile, Tarte 颁辞蝉尘别迟颈肠蝉鈥� lavish influencer trip to Dubai in January sparked controversy, with many onlookers calling the event 鈥渢one-deaf.鈥�. Underlying nearly all of these reasons is the simple fact that consumers鈥� purse strings have tightened.