蘑菇AV

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

Retail media is taking Latin America鈥檚 digital ad industry by storm, with advertisers spending nearly $2 billion this year, per our inaugural forecast. Here are the latest trends you need to know.

The combination of Walmart鈥檚 booming grocery and ecommerce sales also fueled its highly lucrative advertising business. The losers: Unsurprisingly, the retailers that struggled the most this year largely rely on discretionary spending in categories such as apparel, home furnishings, and consumer electronics. Target faced no shortage of challenges throughout the year.

"I think he's talked quite a bit about tapping into culture and different cultural figures, so the collaborations, and the buzzy limited editions and all of that, working with celebrities, and the cool ad campaigns and marketing campaigns that tap into nostalgia but also appeal to Gen Z are really part of that.". Other nominees in this category were Victoria's Secret, Target, and Nuuly.

While Unilever, like other CPG companies, had relied on price hikes to fuel growth most of the past few years, that approach is less effective due to consumers鈥� growing willingness to trade down and pull back spending. Now companies are trying to increase volume to boost revenues; Unilever鈥檚 volumes rose 2.7% YoY in Q4, short of the 3.0% analysts expected.

American Express is expanding Amex Offers, which allows advertisers to serve card holders tailored deals. The expansion comes on the heels of Chase and PayPal launching financial media networks (FMNs), a trend we expect will continue.

But most top online retailers will struggle to grow over the short term as economic uncertainty takes a toll on consumers. Product category and digital buyer trends highlight opportunities for growth in digital commerce. Key Question: What鈥檚 the outlook for US retail and ecommerce sales over the next five years?

More Chart of the Day:. 7/31 - Streaming showdown. 7/28 - Price is key for D2C. 7/27 - Ad channel choices. 7/26 - CTV鈥檚 $15B boost. 7/25 - Retail top 10. Methodology: Data is from a July 2023 CivicScience survey. 3,019 responses from US adults age 18+ were obtained during July 14-17, 2023. Data was weighted according to the US Census.

That鈥檚 why brands should lean into marketing and advertising to build awareness and affinity. Nearly 7 in 10 (69%) of Gen Alpha children have requested a product or item they saw in an advertisement, including 50% of Gen Alpha before they turned 6.

Retail media provides a significant boost to Instacart鈥檚 bottom line: The company鈥檚 advertising business reportedly grew 30% last year to $740 million.

It鈥檚 been a complicated year for advertising, punctuated by a slow first half of the year followed by better growth in the back half. Limited budgets mean brands have had to get creative. One form of creativity has been partnerships from names both big and small. Here are five that caught our eye.

It also comes at a cost, particularly if brands decide to use the retailer鈥檚 fulfillment and logistics services and splash out for advertising. Go further: For more insights on the beauty category, check out The Beauty Path to Purchase and our latest report on the US Beauty Consumer.

Key stat: Ads for products on sale are the most effective form of retail media advertising, with 51% of US digital shoppers saying they pay attention to them and 44% of digital shoppers saying they purchase from them, per Integral Ad Science.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

IRI woos shopper marketers: Its new platform should give advertisers greater visibility into retailer and SKU-level results.

At the same time, its media ambitions are turning its ad business into a force to be reckoned with. This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends.

Earlier this month, Dove vowed to never use AI in place of real people in its advertising and introduced the Real Beauty Prompt Guidelines, which provide brands and consumers with guidance on how to create images that are more representative of 鈥渞eal鈥� consumers.

Amazon also has the advantage in US ad revenues, which will total $41.95 billion this year compared to TikTok鈥檚 $10.42 billion, per our forecast. But TikTok is growing faster than Amazon in both regards, and could take away some of Amazon鈥檚 retail share鈥攊f it doesn鈥檛 get banned before that can happen. Use this chart:. Determine other platforms to reach TikTok shoppers.

The potential next move: Over half (56%) of US mobile shoppers most often browse and purchase health, personal care, and beauty products via mobile app, per a June 2023 survey by Integral Ad Science. For a more omnichannel experience, Target can extend its online wellness hub to its mobile app, appealing to shoppers who prefer to browse on mobile or via mobile apps while shopping in-store.

Using its flywheel of ads, ecommerce, and fulfillment, Amazon can help digitally native brands more easily reach a wider audience, simplify the purchasing process, and even ship goods faster. 4. Off-price and discount retailers lose the customers they gained in 2023 if the economy and consumer sentiment improves.

Wonder buys Grubhub for $650 million: The Marc Lore-owned company snapped up the delivery service at a steep discount, seeking to develop a meal-time super app.

The news: TikTok Shop has rapidly emerged as an important channel for some merchants thanks to strong early results, per Ad Age. TikTok users have made over 300,000 purchases from Tarte Cosmetics. The brand saw several products sell out after the platform launched its Black Friday discounts on November 14.

Ads are not necessarily the enemy. The Gen Z behavior: Gen Z consumers are notorious for calling out brands with inauthentic or shady marketing campaigns. But that doesn鈥檛 mean they鈥檙e unreceptive to ads.

The retailer teamed up with NBCUniversal to launch shoppable ads on Peacock, showcasing products inspired by the show 鈥淏elow Deck Mediterranean.鈥� AI-powered ads allow viewers to shop relevant table settings and cookware directly from Walmart between episodes. Listen to the full episode. This was originally featured in the Retail Daily newsletter.