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More than 80% of US agency and brand-side advertisers are advertising on podcasts. False, but it鈥檚 close! Some 78% of US agency and brand-side advertisers advertise on podcasts as of June 2025, per data from Cumulus Media, Signal Hill Insights, and Advertiser Perceptions. July 1, 2025. True or false? More than one-quarter of millennial and Gen Z US travelers use generative AI to plan trips. False.

UK retailers are reporting success with these ads: Boots was the first beauty retailer in Europe to experiment with TikTok鈥檚 Video Shopping Ads, and it has since rolled out shoppable ads on Meta, citing 鈥渟trong results.鈥�. TikTok recently launched visual search on Shops. TikTok began testing visual search in June 2023, following in the footsteps of Google, Pinterest, and Snapchat.

Ad fraud's on the rise - but OOH remains one of the safest forms of advertising. TikTok鈥檚 flashy new ad format has some UI problems. Yesterday鈥檚 Chart of the Day: Beauty and the inflation beast.

On today鈥檚 podcast episode, we discuss this years Prime Day. Was Amazon's ad platform breaking on the day a big deal, how other retailers event day behavior is changing, and how the shopping holiday is impacting the back-to-school season. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Sarah Marzano and Zak Stambor.

Consumers鈥攅specially Gen Z鈥攁re eager to spend on live events: Summer concert ticket sales are at record levels thanks to high-profile stadium tours and the strong appeal of live experiences.

China-based advertisers accounted for 11% of Meta鈥檚 ad revenues, per the company鈥檚 recent earnings reports. Bank of America also estimates that Temu and Shein alone contribute as much as 2% to 4% of ad spend on Meta and Google. China-based brands are also heavy influencer marketing spenders.

Prime Video programming like 鈥淩ed One,鈥� 鈥淏east Games,鈥� and 鈥淭hursday Night Football鈥� are shattering streaming records, providing a lucrative advertising revenue source. Our take: While Amazon isn鈥檛 the first retailer to issue cautious guidance, it鈥檚 certainly the most significant.

The No. 1 import category is motor vehicles and parts, followed closely by consumer goods. How dominant is the US market in Canada鈥檚 trade mix? The US is by far the largest consumer of exported Canadian products and services. It accounted for 76.0% of Canada鈥檚 exports in 2024. And 62.2% of Canada鈥檚 imports in 2024 came from the US.

How it works: Advertisers using Saks Media Network can take advantage of the retailer鈥檚 trove of first-party customer data and the more than 345 million site visits it receives annually. For now, the only ad formats available are sponsored product ads and on-site display banners.

The Trump administration will talk about banning D2C drug advertising, but nothing will change in 2025. Both Vice President-elect JD Vance and potential Health and Human Services Secretary Robert F. Kennedy, Jr. have expressed disdain for pharma ads on TV. This sentiment will likely be drowned out by free-speech arguments as well as intense lobbying from the pharma sector and TV networks.

The top three highest-spending industries鈥攔etail, consumer packaged goods, and financial services鈥攚ill account for more than half of all US digital ad spending this year. Use this chart:. Compare your digital ad spending to industry benchmarks. Evaluate the health of the digital ad market. More like this:. US Digital Ad Spending by Industry 2023 (Insider Intelligence subscription required).

The company is also splurging on advertising. In the UK, Temu is spending more on pay per click than any competitor other than Amazon, according to Similarweb. However, the company ran into trouble last year with the UK advertising authority, which banned five of its ads after receiving complaints over their sexual nature. Shein is expanding its Western Europe operations.

The combination of Walmart鈥檚 booming grocery and ecommerce sales also fueled its highly lucrative advertising business. The losers: Unsurprisingly, the retailers that struggled the most this year largely rely on discretionary spending in categories such as apparel, home furnishings, and consumer electronics. Target faced no shortage of challenges throughout the year.

The news: As the 2025 economy tightens under the pressure of tariffs, AI disruption, and shifting global trade policy, brands are embracing adaptability. Retail growth forecasts have been slashed, inflation-wary consumers are scaling back, and even luxury sentiment is weakening. Our take: Resilient brands are leaning into agile planning, reallocating media spend to ROI-focused channels like search and digital out-of-home, and anchoring value in trust and quality鈥攏ot just price. As emotional volatility shapes consumer decisions, marketers who show relevance and reassurance will lead. The brands that win won鈥檛 wait for stability鈥攖hey鈥檒l build strategies that succeed amid constant change.

As delivering ads becomes more difficult, marketing channels that consumers can opt into are a powerful tool for advertisers to leverage. Though the end of third-party cookies on Chrome was delayed yet again, the change is inevitable, and advertisers should start preparing for signal loss now by swapping to first-party data and more personal channels like email.

Advertisers should treat sales events, like Amazon Prime Day, as they might do during the holiday season, launching cross-channel creative campaigns and strategically using retail media to promote special deals and discounts. These events could be major windfalls for retail media networks, as long as they鈥檙e able to meet 补诲惫别谤迟颈蝉别谤蝉鈥� needs. 3. Walmart marketplace drives retail media growth.

More Chart of the Day:. 7/31 - Streaming showdown. 7/28 - Price is key for D2C. 7/27 - Ad channel choices. 7/26 - CTV鈥檚 $15B boost. 7/25 - Retail top 10. Methodology: Data is from a July 2023 CivicScience survey. 3,019 responses from US adults age 18+ were obtained during July 14-17, 2023. Data was weighted according to the US Census.

The situation: A perfect storm of consumer pullbacks, rising prices from new tariffs, and the suspension of the de minimis tax exemption will drag US ecommerce sales growth this year to its weakest pace since the Great Recession in 2009. We expect US online sales to grow just 5.0% this year in our moderate tariff scenario, which reflects the current policy landscape. That鈥檚 a 3-percentage-point drop from last year. Looking ahead: We expect ecommerce growth to experience a modest rebound to 5.3% growth in 2026. But more headwinds are on the horizon. The tax-and-spending package known as the 鈥淥ne Big Beautiful Bill鈥� will close the de minimis loophole that lets most packages under $800 enter duty-free from countries outside China and Hong Kong. While that will eliminate the possibility of some workarounds, it could also reshape the economics of cross-border ecommerce鈥攁nd place even more strain on platforms, suppliers, and price-sensitive consumers alike.

Retail media networks (RMNs) have partnered with creator networks and social platforms to satisfy advertiser demands for incrementality and stay relevant as shopping becomes more social. Walmart convened a Creator Upfront in October. Creators from various industries presented their content and strategies to a group of advertisers. Amazon has taken minority stake in Spotter.

Retail media provides a significant boost to Instacart鈥檚 bottom line: The company鈥檚 advertising business reportedly grew 30% last year to $740 million.

It also comes at a cost, particularly if brands decide to use the retailer鈥檚 fulfillment and logistics services and splash out for advertising. Go further: For more insights on the beauty category, check out The Beauty Path to Purchase and our latest report on the US Beauty Consumer.

Commerce media is knit together by the use of first-party commerce data to power targeted advertising. But beyond that foundation, the strengths, use cases, and challenges can vary depending on the vertical.

It鈥檚 been a complicated year for advertising, punctuated by a slow first half of the year followed by better growth in the back half. Limited budgets mean brands have had to get creative. One form of creativity has been partnerships from names both big and small. Here are five that caught our eye.