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Netflix dominates in consumer attention however you slice the data.

With digital ad dollars shifting toward connected TV (CTV), Roku鈥檚 solid platform revenues signal that it is capturing a significant share of this trend. Political ad spending, increasingly important to CTV overall, could provide a further boost in Q4..

Some may choose to target older consumers, while others could shift budgets away from social media toward channels like connected TVs, which offer access to young demographics with fewer restrictions. This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends.

So it feels like it's a great opportunity for CTV as well, because there's such a nice correlation between what we're watching on CTV and what we're consuming on social media, and I also think it's kind of a wholesome positive use of social media. Marcus Johnson (24:14):. Isha, final question from me.

After an unexpectedly solid 2023, the good times will continue for ad spending in most US industry verticals in 2024. Telecom will lead in growth, and numerous categories will outpace their 2023 increases. A few unusual results are on tap as well.

US CTV Time Spent vs. Ad Spending 2024. Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.

Warren urges DOJ to investigate Disney鈥檚 Fubo acquisition over competition concerns: The senator warns the deal could eliminate a key streaming rival, raising prices and reducing consumer choice.

"Severance" drives record Apple TV+ engagement: The streamer saw a 126% surge in new subscribers, proving the impact of high-quality original content.

Netflix sets record with 8.6% of TV viewing as sports fuel broadcast growth: While streaming dominated at 42.6% market share, NFL and college football content helped push broadcast TV up 5% in January.

The traditional TV bundle will further decay as more live sports embrace streaming.

Marketers should watch for increasing integration with connected TV (CTV) and digital out-of-home advertising in places like gas stations and gyms. "We're going to see brands kind of dipping their toes in here and there to really be able to maximize the effectiveness of each of those networks," Feger said. Listen to the full episode. This was originally featured in the Retail Daily newsletter.

The inclusion of ads on Prime Video extends Amazon鈥檚 video advertising efforts beyond its Fire connected TV (CTV) operating system, its Twitch livestreaming service focused on video games, and its Freevee free streaming service. To view our forecast for Amazon Prime Video ad-supported viewers, click here. Amazon will use sports programming to attract non-endemic advertisers.

A lot happens in a week, so every Friday we're going to analyze all the new data and provide you with some of the key takeaways. Welcome to the Friday 5.

Why this matters: Roku is a leader in the connected TV (CTV) advertising space. We expect its US CTV ad revenues to reach $2.19 billion this year, behind only Hulu ($3.63 billion) and YouTube ($2.89 billion). A strong quarter reflects continued ad spend growth for CTVs as consumers shift away from linear TV.

Insurers will lead the financial services pack on digital ad spend in 2024, buoyed by healthy profits. But a looming climate crisis will make their ad spend bonanza short-lived.

Super Bowl LIX sets new all-time viewership record: The game averaged 126 million viewers across TV and digital platforms, a 2% increase from last year, with streaming playing a major role in its success.

Super Bowl viewership likely slipped: Taylor and Trump probably weren鈥檛 enough to top last year鈥檚 123.7 million viewers.

Fox acquires Red Seat Ventures: As audiences shift from traditional TV, The company is expanding its digital-first media push.