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YouTube鈥檚 hiring of ESPN veteran Justin Connolly triggers a Disney lawsuit: The clash underscores rising tensions over live sports streaming supremacy.

Cheers saying that so far Harris's digital strategy has felt like an evolution of former President Obama's 2008 campaign, which has been credited with harnessing digital media in novel ways to fundraise and empower volunteers. So that's part of it. (08:50):. But Paul, another part of it seems to be Harris just being plugged into pop culture.

DSW activates creator content across digital, retail, CTV, and streaming audio to extend reach and reinforce brand messaging. LinkedIn is partnering with B2B influencers to drive strong engagement across its platform, with clickthrough rates (CTRs) up to 5.4%. At events like B2Believe, influencer-led content and video campaigns have amplified reach and sparked high-value conversations.

The model, called AvatarFX, can create animated videos of Character AI鈥檚 virtual characters with audio or generate videos from a single uploaded image. AvatarFX is available in closed beta and will launch broadly in the coming months.

Need digital creatives fast and don't have time or resources to hire a design team? Don't worry, we've got you. With StackAdapt, you can build captivating creatives to take your brand from your idea bank to your audience. The creative builder in StackAdapt will save you time, cut costs, and simplify your creative workflow. Learn more at go.stackadapts.com/creativebuilder. Jeremy Goldman:.

Pitching itself as a collaborator, Substack empowers major outlets like The New Republic and smaller creators to expand their reach.

The news: Budget concerns are top of mind for consumers as they plan their summers. Our take: Consumers鈥� inclination to save is likely to fuel anxiety in the hospitality industry鈥攅specially as uncertainty causes travelers to delay booking until practically the last minute.

鈥淗er team, as well as people online, have taken her awkward moments and some of those sound bites like, 鈥榊ou just fell out of a coconut tree,鈥� embraced them and made them into something fun and lighthearted,鈥� she said. 2. Social media can help you reach new audiences鈥攂ut it's not for everyone.

As ecommerce grows in back-to-school shopping (34.9% of total back-to school sales this year versus 33.5% in 2023), content creators are playing a pivotal role in how consumers find school supplies. This shift is driven by younger parents buying classroom supplies for K-12 children and college students outfitting their dorm rooms. Both groups favor online shopping for its convenience and the ability to compare prices, our analyst Sarah Marzano said in a recent edition of our 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast.

On today's podcast episode, we discuss how Spotify reached sustained profitability, what a 鈥渄eluxe鈥� tier might look like, and where the audio streaming giant goes from here. Tune in to the discussion with host Marcus Johnson and analyst Daniel Konstantinovic.

On today's podcast episode, we discuss why Netflix was able to grow subscribers and revenue by such an unexpected amount, the biggest question surrounding its ads business, and the most significant threat facing Netflix at the moment. Tune in to the discussion with host Marcus Johnson and analyst Daniel Konstantinovic.

And if we're extending it to back to college, similar thing, it's younger folks, so they're people who would be inclined to shop online. Sarah Marzano (03:21):. And I want to say physical stores still make up the majority of back to school sales at 65%.

On today's podcast episode, we discuss what was behind Google performing so well in Q2, why YouTube is doing so well, and ranking the impact of AI at the search giant. Tune in to the discussion with host Marcus Johnson and analyst Evelyn Mitchell-Wolf.

On today's podcast episode, we discuss how news on social media is different, if the movies are dead yet, the promise of new digital price tags, IKEA paying virtual employees in its virtual Roblox store, the most visited places in the world, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Sarah Marzano.

鈥淐ookies are going to be the exception rather than the rule,鈥� analyst Evelyn Mitchell-Wolf said on a recent edition of our 鈥淏ehind the Numbers鈥� podcast. 鈥淎dvertisers and publishers are going to need cookieless strategies going forward.鈥�

So thinking about something like a sample that you can actually test and try in real time or thinking about maybe in-store audio that's complimenting that and just all the different ways that someone could absorb the story that a brand is looking to tell.

Luckily, eMarketer surveyed US consumers about their online privacy preferences and behaviors in May of this year. We asked them, "When you receive a notification that a website uses cookies, how often do you click Okay or Accept?" And their answer choices were always, often, sometimes, rarely, never, and then I don't know or I can't recall. Marcus Johnson (09:58):. Mm-hmm.

On today鈥檚 podcast episode, we discuss the future of streaming, which streaming service stands out above the rest, how streamers are bringing more sports programming online, and what kind of programming people watch. Listen to the discussion as host Marcus Johnson welcomes analysts Paul Verna and Daniel Konstantinovic to the podcast.

The company added Google鈥檚 Veo 3, an AI video-generation tool, to enhance Shorts creation with higher-quality visuals and audio. Some examples are videos reimagining historical figures as vloggers and a non-existent car show.

On today's podcast episode, we discuss the likelihood of people using OpenAI's new SearchGPT, how much of a minefield dynamic pricing is, if its better for shoppers to have fewer choices, Harley Davidson waiting for customers to age in to the brand, how Olympic athletes are changing, and more. Tune in to the discussion with host Marcus Johnson, vice president of content Suzy Davidkhanian, and analysts Evelyn Mitchell-Wolf, and Max Willens.

Everyone else will have no idea what's happening, but I'll provide an audio queue as well, letting you know what's going on. Most points wins and gets the very underappreciated last word. All right, so before we start, what's the story? So, the story behind our four questions for today in a surprise announcement, ESPN, Fox, and Warner Bros.

They're trying to be an online mall where it's lots of different brands that are not necessarily part of the same ecosystem that are easy to shop, so I think it makes sense that they're also doing in-store activations. Sky Canaves (27:20):. Because that really speaks to how Gen Z shops and consumes.

There's pushback from the cable companies, whether it's the digital cable companies like Fubo or ones like Charter or satellite companies like DirecTV. There's also the affiliates they have to appease. (16:15):. And they have said that this will reward affiliates and they won't be pushed out.

Brands are shifting away from traditional influencer marketing to tap into the power of everyday consumers sharing authentic content about products they genuinely use and love.

You can tune in tomorrow to listen to the Reimagining Retail show, where our host Sara speaks with Ariel and Jeremy about where impulse buying fits online.