With the majority of retail sales still taking place offline, marketers are rethinking the in-store experience, attempting to combine the reach of physical retail with the engagement of digital channels via in-store retail media.
Article
| Jan 22, 2024
ByteDance isn’t just focusing on video, though, and is rolling out a number of lifestyle, commerce, and delivery features to create a super app comparable to Gojek or WeChat. Rather than compete directly with ByteDance’s large market control, Kuaishou is instead focusing on strengthening relationships with existing consumers, and targeting more “adult” sectors like home ownership and job hunting.
Article
| Mar 30, 2023
Retail sales increased 1.4% from February to March, according to Commerce Department data. However, warning signs are emerging. The University of Michigan Consumer Sentiment Index fell to 52 points in April—a historic low. The Conference Board's consumer index has fallen for five straight months, reaching pandemic-era levels.
Article
| May 23, 2025
Looking ahead to 2025, the convergence of generational shifts, technological advancements, and evolving consumer habits is reshaping the media and commerce landscape. A majority of Gen Zers are now in their 20s. Over half of Gen Zers (58%) will be in their 20s in 2025, according to the US Census Bureau.
Report
| Dec 26, 2024
Commerce management tools incentivize consumers to centralize purchasing within their wallet of choice. Examples include PayPal’s digital smart receipts (stored and searchable in-wallet), its package tracking (offered even for purchases made outside the wallet), and Apple Pay’s debit card balance and transaction history integrations.
Report
| Jan 5, 2024
In January, Walmart partnered with Unity to integrate commerce APIs into games and apps, allowing users to purchase physical goods within the virtual world. Zoom out: The metaverse’s growth will be fueled by a combination of social gaming, digital twin services, remote collaboration applications, and advancements in augmented and virtual reality hardware.
Article
| Jul 12, 2024
A separate study by Salesforce Commerce Cloud found that mobile faces an 85.0% abandonment rate compared with desktop at 75.0%. “Even though there’s been an increasing amount of investment and emphasis on mobile, desktop still has an edge,” Droesch said.
Article
| Jul 15, 2024
Authenticity drives Brooklinen’s paid social success. 5 charts to help you craft your 2024 TikTok marketing and commerce strategies. How retail media, influencer integration, and tech partnerships amplify affiliate marketing potential.
Article
| Sep 6, 2023
A Lightspeed Commerce poll from mid-March showed that 91% of respondents are prioritizing Canadian products, 71% are willing to pay more for them, and 73% are boycotting major US retailers. ĢAV 74% of respondents said they will keep supporting Canadian products even if US tariffs are lifted. Will cross-border purchasing tank? In all likelihood, yes.
Report
| Mar 24, 2025
Marketers—and users—have every reason to wonder what will happen next if, as the BBC put it, "your search history is being posted online.".
Article
| Jun 13, 2025
Why it matters: The sale reflects broader shifts in digital media strategy and demonstrates the value of niche but culturally significant content brands. Independent ownership allows First We Feast to expand into live events and new platforms.
Article
| Dec 16, 2024
It’s also important that the retail media network provides a connected commerce ecosystem. “There’s great power in connected experiences, and connecting what’s going on organically on a retailer’s site to what we’re putting out in the open web ecosystem to what we’re doing in the store’s parking lot,” said Witmer.
Article
| May 6, 2024
How TikTok, Temu, and Sephora are making online shopping fun. Why it mattered: Ecommerce retailers have spent years and millions of dollars on making the online shopping experience functional—which is crucial for ecommerce success. But it should be fun, too.
Article
| Dec 24, 2024
“From its ability to help write creative scripts to optimizing content, AI is going to completely evolve the way we consume content,” said David MacDonald, EVP, head of retail and commerce experience at Razorfish.
Article
| Feb 18, 2025
JPMorgan Chase: The new Chase Media Solutions could spur a myriad of other companies to enter the RMN (or commerce media network) fray. We predicted in February that financial services would find itself in the media network mix. The move isn’t unprecedented—Klarna, which made our list last year, already has a media network.
Article
| Apr 29, 2024
The 2024 behavior: ĢAV half of Gen Z has intentionally bought a dupe product, according to Mars United Commerce. Makeup and fragrances, high-priced fashion staples, and super luxury brands are Gen Z’s favorite categories for dupes, according to Cafeteria, an app that connects teens with brands.
Article
| Dec 17, 2024
Amazon outperformed rivals during February 28 economic boycott: Industry KPI data shows Walmart's and Instacart's online traffic declined.
Article
| Mar 21, 2025
This helps achieve an important goal: “Everything should be shoppable all the time,” according to Amie Owen, US head of commerce at UM Worldwide. Innovation: CTV allows for innovative and interactive creative, which performs better than standard, static content, said Dan Mouradian, vice president of global client solutions at Innovid.
Article
| Oct 23, 2023
Go further: Read our analysis of Amazon's Q4 commerce performance.
Article
| Feb 7, 2025
Reddit is where over half of all online conversations related to purchasing decisions take place, often in threads where users compare experiences and seek advice from those they trust. This presents a valuable opportunity. Until now, platforms like Reddit have been unable to offer attributed sales via a clean room—but working with CMX unlocks that capability.
Article
| Jun 16, 2025
Because of that lower penetration, ecommerce sales growth is faster in the US—only 15.6% of US retail sales occur online compared with China’s 45.9%, per our forecasts. Retail ecommerce sales in the US won’t cross the 20% mark until 2027.
Article
| Aug 10, 2023
WhatsApp Business will bring in $718.4 million worldwide in 2024—a 24.5% gain YoY, according to our forecast—as it releases new payment, booking, and commerce services on the app. Meanwhile, Threads, Meta’s new Twitter-like text platform, will contribute to growth in user time spent, Goldman said. Testing the waters in the EU.
Article
| Nov 17, 2023
Retailers stop viewing the store as "a single moment and start to take a step back to ask 'What's the lifetime value of investment, and what role does the store play in driving that maximum lifetime value?'" said Ethan Chernofsky, senior vice president of marketing at Placer.ai, at last week's ĢAV's summit on Commerce Media Trends 2025.
Article
| May 12, 2025
Entertainment and commerce will take off in connected cars. 10 industries ranked by digital ad spend share. Honda establishes largest US charging network ahead of 2024 EV launch.
Article
| Oct 24, 2023
TikTok tests new ways to embed commerce into the in-app experience. There is a (soft) ceiling to social buying. Nearly one-fourth of US adults have used shoppable commerce. Methodology: Data is from a September 2023 report by The Influencer Marketing Factory.
Article
| Nov 7, 2023