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However, all but 10.1% of consumers shopping for school supplies and other goods will interact with a store in some way. Nearly a third (31.6%) of shoppers plan to buy an item online and pick it up curbside, a big jump from 20.0% last year. It鈥檚 a similar story with click and collect, which 31.2% of consumers plan to use, up from 20.4% last year.

That has a ripple effect on marketers, as consumers may spend less on other goods and services. But it could also open the door to new brand-influencer collaborations, such as more places to serve ads or affiliate links, or co-branded product launches. Creators are not a monolith.

Despite strong growth in beauty ecommerce, just 16.7% of sales will take place online in 2024, per our latest forecast. That means beauty is still a digital laggard when compared with other categories such as textiles, clothing, and footwear (31.4%) and household goods (30.1%). Gen Z and millennials are embracing omnichannel.

But Gen Zers most prefer credit and debit鈥攖hereby cementing these traditional payments鈥� roles in a digital world. Key Question: What are Gen Z鈥檚 preferred payment methods?

This is good news for advertisers and could lead to additional investment in connected TV advertising. 鈥淩egardless of each company鈥檚 motivation, the convergence of SVOD CPMs around a down-to-earth mean should spur growth in ad monetization,鈥� according to Verna. This was originally featured in the eMarketer Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

Borrowing Temu鈥檚 playbook would allow it to increase the range of affordable products it offers, primarily for apparel, household goods, and other nonfood items. Our take: Unfortunately for Target, now is not the best time to increase its reliance on overseas suppliers.

Inflation, shaky consumer confidence, and the post-pandemic trend of spending on services and experiences rather than goods have combined to create a challenging environment for many CPG companies. Many consumers have responded to higher prices by trading down to private label goods.

Online purchases will account for a growing share of total US retail returns.

Chime: Remember when we told you about the importance of a good non-branded keyword strategy? Chime鈥檚 really good at that. Besides its SEO strategy, this fintech has a holistic approach to content鈥攊ncluding a well-organized blog, a vibrant social media presence, and an affiliate program.

If you鈥檙e trying to appeal to Gen Z, 鈥渉ire Gen Zers,鈥� said Jennifer Quigley-Jones, CEO and founder of influencer marketing agency Digital Voices. Whether making social media content for brand-owned accounts or working with influencers, marketers that want to sell to Gen Z need to work with Gen Zers.

Deciding how to target customers when they engage in an array of digital channels both online and in-store is the essence of an omnichannel strategy. It鈥檚 no easy task, but, luckily, omnichannel connections, in-store retail media opportunities, and experiential and experimental tools can help advertisers build a more robust customer profile and target shoppers where they are.

You can tune in tomorrow to listen to the Reimagining Retail show, where our host Sara speaks with Ariel and Jeremy about where impulse buying fits online.

Canada could impose duties on US goods like steel, aluminum, and dairy products while increasing the cost of oil and hydroelectric supplies to the US. China has the option of limiting exports of rare-earth metals critical for US technology and component manufacturing鈥攃reating bottlenecks for electronics and commercial goods.

And that's really where the mobile app and having a good app that helps bridge the gap between online, in store can help with the consumer behavior tracking. But until retailers have a way of really having that 360 view of the customer and that's finding the right organizational ways of getting their data together, it'll be really hard. Sara Lebow:.

In-app purchases: Users can buy Zigabucks, which are used to purchase virtual goods and experiences as well as gift others within the app. Subscriptions: Ringelstein says Zigazoo will be launching a subscription model around its Zigabucks offering in Q2, which could include the ability to purchase avatars for profiles.

We think Microsoft's going to make $10 billion this year from ads in the US digital ads in the US. Good enough for a very distant fourth place in the digital ads sellers race, behind, of course, Google, Meta and Amazon. That's all we've got time for for this episode. Thank you so much to my guest. Thank you to Evelyn. Evelyn Mitchell:. Thank you, Marcus. Marcus Johnson:. Thank you, thank you.

This year, time spent with digital video will officially surpass time spent with TV among US adults. Video advertising is also moving toward digital as advertisers set their sights on connected TV and social video, and even take advantage of retail media networks鈥� video opportunity. Whether you鈥檙e pitching a video ad campaign or reevaluating a tight ad budget, here are five charts that will help with the how, what, where, when, and why of video advertising. Whether you鈥檙e pitching a video ad campaign or reevaluating a tight ad budget, here are five charts that will help with the how, what, where, when, and why of video advertising.

The good news is that downturn came just as the long-awaited streaming profitability materialized. The next challenge for Disney is maintaining streaming profits despite expectations of slower subscription growth in the coming quarter. Disney went on an aggressive cost-cutting spree in 2023 and the first half of this year, laying off hundreds across its many divisions.

鈥淩obust holiday spend鈥� boosted overall growth, Amex CEO Steve Squeri said鈥攁cross both goods and services (G&S) and T&E. We forecast that total US holiday retail sales grew 4.3% YoY. International business is Amex鈥檚 fastest-growing segment, per Squeri, growing 15% YoY during the quarter. In Q4, Amex reached an average of 80% coverage across its top 12 international countries.

CPG companies spend more annually on digital ads than every cohort besides the retail industry. However, CPG digital ad spending growth underperformed compared with most other industries last year, and it will do so again this year. Next year is looking better though.

This would be a good time for FIs to launch highly targeted digital products for Gen Zers and win a larger share of new customers.

Our take: Competition in the streaming space has forced CPMs down, which is good news for budget-conscious advertisers. But Amazon and Netflix each have unique benefits. Amazon鈥檚 wealth of retail data and dense Prime ecosystem gives advertisers more flexibility, while Netflix commands strong viewing time and engagement.

That emotional intelligence has been a focus of several recent model launches, including OpenAI鈥檚 GPT-4.5. 36% of genAI users would consider the technology to be a 鈥済辞辞诲 friend.鈥�. 鈥淭herapy and companionship鈥� ranks as the No. 1 use case for genAI, per Filtered, followed by life organization activities like structuring goals and priorities.

Category Breakdown: Essential goods are playing a larger role. Category Growth: The rise of digital grocery continues to push double-digit growth in two categories. Over the next two years, Amazon will increase its share of ecommerce sales in five categories. Amazon is losing share in two crucial categories. How will Amazon鈥檚 outlook affect the rest of ecommerce?