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The retailer is beta-testing Sponsored Display lead generation ads for businesses that don鈥檛 currently sell on its marketplace, enabling them to capture shopper intent across Amazon鈥檚 store as well as thousands of apps and websites. Such initiatives will help Amazon grow ad revenues by 24.7% this year to $41.95 billion.

These advertising platforms help financial institutions capitalize on their first-party customer data and offer personalized ads to customers within their channels. Klarna pioneered the model, and it鈥檚 a quickly growing revenue opportunity: From 2024 to 2026, FMN ad spend will grow at a compound annual growth rate (CAGR) of 107% to hit $1.50 billion, per our forecast.

Social media platforms focus on outcomes: Executives cite pressure to deliver for advertisers as Q2 earnings reports approach.

US buyers鈥� most valuable metric when assessing campaign performance on retail media networks isn鈥檛 return on ad spend (ROAS) or ROI. It鈥檚 incrementality, according to May 2022 data from Criteo.

TikTok鈥檚 top brands pulled back spending after ban signing: Ad spend growth slowed in the month after the ban was signed, and major retailers like Target reduced spend.

However, the two metrics usually move in tandem, with ecommerce booms heralding ad spending booms, and ecommerce deceleration heralding ad spending deceleration. Worldwide ecommerce sales growth began a two-year decline in 2021 that the global ad industry quickly emulated.

How marketers should rethink digital ad channels, based on our forecast data. Search Ad Spending Forecast and Trends H1 2023 (Insider Intelligence subscription required). More Chart of the Day:. 6/7 - Social鈥檚 slow show. 6/6 - App-y shopping. 6/5 - In AI we trust? 6/2 - Commercial break-through. 6/1 - One fad Apple.

The ability to target specific audiences and then measure specific outcomes tied to the ads viewers see has made CTV a viable channel for those who historically shied away from the TV screen. This includes challenger brands focused on growth, B2B companies, and brands that have dedicated part of their budget to performance marketing channels like paid search and social.

But there is at least some interest in purchasing through social channels. Facebook is well out in front in this regard, but TikTok users aren鈥檛 opposed to buying on the platform. The UK鈥檚 ecommerce habits make it a prime testing ground for TikTok鈥檚 shopping tools. The UK is much closer to China in terms of ecommerce sales as a proportion of total retail.

Pinterest's collaboration with Tastemade on its first streaming show illustrates its commitment to integrating entertainment with shopping, enabling viewers to interact with shoppable pins via QR codes. A key aspect of Pinterest's strategy is its focus on data transparency and precision in advertising.

Amazon is set to release a new generative AI model, code-named Olympus, in an effort to enhance its ecommerce storefront and Alexa voice assistant. Amazon is also testing an AI chatbot feature to enhance its search functionality, aiming to offer personalized product recommendations and comparisons to users.

Ecommerce giants power the retail media boom. Amazon drove鈥攁nd now dominates鈥攄igital advertising鈥檚 third wave with a powerful combination of search, display, and streaming TV ads. Walmart and Instacart are replicating this as they scale their retail media businesses. Streamers embrace ads. Netflix and Disney+ recently unveiled their own ad-supported tiers. Spotify ads are beginning to scale.

This partnership, highlighted by Piper Sandler analyst Thomas Champion in a report covered by Benzinga, shows the benefits of synergy between Pinterest's creative platform and Amazon's vast ecommerce ecosystem. Approximately 30% of Pinterest's search term ads now feature Amazon, a figure that increases notably within feed ads.

But that impressions growth (61%) is now outpacing the growth in ad spend (45%). That drove down CPCs by 12% in the most recent quarter. Retail media and social are experiencing similar drops in ad rates. The same directional trends apply across search and social: Spend increased by 12% for both, while impressions for each soared about 30%, causing ad rates to drop into negative territory.

Study reveals genAI鈥檚 impact on Google ad placements: SE Rankings demonstrates shopping ads preferentially placed over SGE snippets, altering digital marketing.

Tinuiti reported that in the second half of the first quarter, Amazon's share of Google Shopping impressions rose an average of 20 points compared with a year earlier, while Walmart鈥檚 share slipped.

Snap launches new brand campaign: Chief creative officer addresses antisocial media stance in the context of Snap鈥檚 creator and content push.

Meta rings in two decades of Facebook: The company has undergone major transformations, and 2024 will bring more changes as AI and regulation shape its trajectory.

As Bing makes inroads into Google鈥檚 lead, it experiments with AI ads: Disney and Roku layoffs and pivots by Twitter and ByteDance dominated headlines this past week.

Paid sharing will cost Netflix viewership in 2023: The streamer must avoid losing the long-term loyalty of Gen Z.

Snapchat sees user bump amid economic headwinds: Company outlines the steps it鈥檚 taking to bolster direct-response ad performance.

Musk says Twitter will share ad revenue with creators: There鈥檚 a catch鈥攖hey have to subscribe to Twitter Blue first.

Use this chart: Marketers can use this chart to justify the exploration of other short-form video platforms and investment in video assets that align across multiple channels. Marketers working with influencers can also use this chart to anticipate channel growth. Related 蘑菇AV reports:. Consumer Approaches Toward Social Commerce (Subscription required).

With features like the "Shop the Look" module, which reports a 70% match in product relevance, Pinterest is effectively bridging inspiration and shopping. User-focused enhancements and the success of Direct Links solidify Pinterest鈥檚 position as a dual-purpose platform, catering to both user experience and advertiser goals.