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AI isn鈥檛 just a subscriber perk鈥攊t鈥檚 also played into Snap鈥檚 advertising business. MyAI has been a valuable source of user data that feeds back into the platform鈥檚 advertising business, opening up new opportunities for targeting and consumer outreach. Snap鈥檚 AI advertising revenues could reach $234 million this year, per Street Research.

The road ahead: In hopes of replicating last year鈥檚 success, Temu will return to the Super Bowl with multiple ads, according to The Wall Street Journal. But it may be harder to score new customers this year, as the retailer no longer has its air of mystery and many consumers are still wary of its values.

Zooming out: The California ruling adds to the pile of legal woes and regulatory changes putting pressure on Google鈥檚 business, alongside fellow ad duopoly member Meta, setting 2025 up to be a significant year for both companies. In Europe, Google and Meta have been on the receiving end of steep fines.

LinkedIn is the social platform most commonly used by B2B marketers and their clients worldwide, according to a LinkedIn survey conducted by Ipsos. YouTube takes second place, followed by Facebook and Instagram.

Facebook Posts Per Day. Facebook Posts Per Week. Instagram Posts Per Day. Instagram Posts Per Week. Median Monthly Social Ad CPC. Median Monthly Social Ad CTR. Median Monthly Social Ad Spend. Social Ad Click Growth. Social Ad CPM. Social Ad CPM Growth. Social Ad Impression Growth. Not a subscriber? Learn more about Industry KPIs and how to get this tool for your teams.

Microsoft reports strong Q4 FY24 results with 19% surge in search and ads: The company鈥檚 next challenge will be to prove its AI investments can fuel continued growth.

Worldwide mobile AR revenues will more than double from $18.67 billion this year to $39.81 billion in 2027, per ARtillery Intelligence. These figures encompass revenues from both consumer and enterprise applications, such as productivity software, advertising/marketing applications, consumer spending on in-app purchases and premium apps, entertainment and games development, and retail/ecommerce enablement software.

础尘补锄辞苍鈥檚 ad business powered the retailer to a better-than-expected Q1: A 21% increase in ad revenues helped offset flat sales growth in its ecommerce business.

Google and Meta will account for just over 50% of worldwide digital ad spending in 2024, marginally higher than their 47% share in the US market. 础尘补锄辞苍鈥檚 share will be much lower (8.8%)鈥攁lthough it will be among the leaders in revenue growth.

A Meta representative told Business of Fashion that the company mandates content creators to comply with Australian advertising laws and regulations, and creators sharing branded content on its platforms must use the "paid partnership" label.

A Monday memo from CEO Andy Jassy indicated that the most recent cuts will affect the company鈥檚 cloud division, advertising, HR, and Twitch, per CNBC. Fears take shape: We predicted that tech industry layoffs would continue past January鈥檚 bloodbath. 础尘补锄辞苍鈥檚 latest cuts follow similar moves by Meta, Google, and Microsoft.

Social platforms like Meta AI could easily surpass ChatGPT in monthly users. Myth 2: Only the biggest players will succeed. Reality check: Significant growth opportunities exist beyond Google, Meta, and Amazon. Nearly $30 billion in new ad spending between 2025 to 2027 will be available outside the triopoly. Consolidation is helping smaller players compete, with 116 M&A transactions in Q1 2025.

However, this year鈥檚 biggest changes in policy come from Meta and YouTube. While the GLAAD report noted YouTube prohibiting advertisers from excluding users from seeing ads based on sexual orientation and identity as a positive change, the platform removed "gender identity and expression" from its list of protected characteristic groups.

Pinterest鈥檚 AI-driven ad strategy and shopping expansion drive Q4 growth: Revenue surges 18% YoY as Gen Z engagement and ad performance improve.