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Across generations, the majority of US adults are concerned about the privacy of their health data within smartphone apps, according to Morning Consult. While the percentage of those with concerns has declined for all except Gen Z since 2021, older adults are still more likely to have this worry.

Gen Z, millennial shoppers love self-checkout: But everyone else is divided due to concerns over ease of use and theft.

On today鈥檚 podcast, we are talking about digital account-opening trends, who鈥檚 opening bank accounts digitally, and what they want or expect when going through that process. Here鈥檚 a look at what we鈥檙e talking about this week: 鈥� In our 鈥淗eadlines鈥� segment, we discuss how in-flight deposits and Gen Z will drive account openings in 2023 and to what extent new account openings are the result of high deposit rates and an incentive-laden environment. 鈥� In 鈥淪tory by Numbers,鈥� we examine how being able to set up direct deposit when consumers open checking accounts is extremely important and the importance of deposits being protected. 鈥� In 鈥淔or Argument鈥檚 Sake,鈥� we suppose there鈥檚 a new US banking regulation requiring all banking products to be applied for and opened online. We debate (nicely) how the industry dynamics would change if everything in banking were digitized and moved online. Tune in to the conversation with host Rob Rubin, managing principal of financial services consulting at EPAM Systems Alex Jimenez, and our analyst Tiffani Montez.

Gen Zers and millennials are more likely than older generations to do their holiday shopping in-person at the mall, whereas Gen Xers and baby boomers are more likely to shop online via retailer websites, per The Harris Poll.

YouTube is the most widely used free video service among US internet users of all generations, according to Kagan. Its highest saturation is among Gen Zers (82%) and millennials (78%).

Even Gen Zers, who don鈥檛 spend much time scrolling Facebook鈥檚 feed, can be found buying secondhand goods there. On Instagram, shopping is almost entirely B2C, cementing its position as a top social commerce channel for brands. Gen Z and millennials are driving Instagram鈥檚 and TikTok鈥檚 growth.

Turnaround plans aren鈥檛 easy: While Abercrombie turned its fortunes around by delivering styles that resonate with Gen Zers and millennials, Foot Locker鈥檚 growth strategy remains a work in progress.

B2B ad spending will total over $35 billion this year, up 9.3% from 2022, according to our forecast. As millennials and Gen Zers become the dominant players in the buying process this year, B2B marketing will shift to keep up with their digital inclinations. Expect B2B marketers to take a page out of consumer marketing and invest more in influencers.

TikTok is competing with just about everyone, according to our analyst Jasmine Enberg. Its lower costs per thousand are helping it pull ad share away from platforms like Meta, while its appeal to Gen Z consumers is pulling search dollars away from Google and Amazon. But it can play nice too, a strategy the platform has had to adopt in Washington to avoid a total US ban.

On today's episode, we discuss what to make of Twitter changing its name to X, whether Walmart is crushing Amazon in the grocery wars, what a billboard in your living room would look like, what Gen Z has done to the purchase funnel, why Airbnb doesn't have a loyalty program, what the most popular museums around the world are, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Carina Perkins.

On today鈥檚 podcast episode, we examine how banks build and use trust to win new customers. Here鈥檚 a look at what we鈥檙e talking about: 鈥� In our 鈥淗eadlines鈥� segment, we discuss recent data breaches at banks and question what the difference is between a bank's security breach and a breach at a partner company鈥檚 system. 鈥� In 鈥淪tory by Numbers,鈥� we focus on personalization and reveal if it successfully engenders trust or just seems creepy. 鈥� In 鈥淔or Argument鈥檚 Sake,鈥� we ponder what would happen if banks were required to report to customers when they shared their personal information with third parties and how it would impact customers鈥� trust and banks' marketing campaigns. Tune in to the conversation with host Rob Rubin and our analysts Grace Broadbent and Tiffani Montez.鈥� In our 鈥淗eadlines鈥� segment, we discuss how in-flight deposits and Gen Z will drive account openings in 2023 and to what extent new account openings are the result of high deposit rates and an incentive-laden environment. 鈥� In 鈥淪tory by Numbers,鈥� we examine how being able to set up direct deposit when consumers open checking accounts is extremely important and the importance of deposits being protected. 鈥� In 鈥淔or Argument鈥檚 Sake,鈥� we suppose there鈥檚 a new US banking regulation requiring all banking products to be applied for and opened online. We debate (nicely) how the industry dynamics would change if everything in banking were digitized and moved online. Tune in to the conversation with host Rob Rubin, managing principal of financial services consulting at EPAM Systems Alex Jimenez, and our analyst Tiffani Montez.

Apple鈥檚 headline-grabbing buy now, pay later (BNPL), savings, and credit card products are just one part of the threat it poses in consumer banking: Its digital platform delivers an almost unbeatable user experience (UX) and is tailor-made for Gen Z. Banks must adapt quickly or risk losing market share.

In 2023, 92.3% of the 5.2 million accounts opened digitally will be with incumbent banks. Even Gen Zers鈥攖he main source of account opening growth鈥攚ill largely opt for trusted institutions. Neobanks will be left in the dust, especially as fintechs and Big Tech siphon away customers.

Many even prefer it over search engines and their doctors. 56% of Gen Zers said they go to TikTok for health and wellness advice. And about one-third indicate that TikTok is their main source of health advice, whether online or otherwise, per a 2024 Zing Coach survey. 40% of Gen Z adults prefer TikTok over going to a medical professional because it doesn鈥檛 cost anything.

It says the layout is more focused on Gen Z. And one of the ways that it's getting Gen Z involved is a new scent bar where people test different scents of not just Bath & Body Works iconic body sprays, but also candles, flowers I saw on there, just various different things that have to do with scent, which we know that perfume is a growing category right now. Rachel Wolff:.

: Consumers have boundaries when it comes to AI in marketing, and their comfort level varies by channel and content type. 22% of US consumers are comfortable鈥攁nd 45% are uncomfortable鈥攚ith brands using generative AI (genAI) to create imagery, according to a new report from YouGov. 55% of US consumers are uncomfortable with brands using genAI for creating social media posts, per YouGov's report. 18% of Gen

That鈥檚 particularly true for Black consumers (25%), Democrats (31%), and Gen Z (32%). And nearly half (45%) of Democrats have stopped shopping at companies that have opposing political views to their own, as have over a third (34%) of Republicans. In the long term, retreating on DEI could hurt companies鈥� ability to serve their consumers.

More than half (55%) of Gen Zers and 49% of millennials making over $100,000 stole from an online retailer in 2024. Many of those customers feel emboldened by the ease of engaging in such practices (as demonstrated by social media influencers) as well as the relatively low stakes鈥攚ith the worst outcome being that they have to pay for their purchases.

It was the biggest overall driver for Gen Z remittance users, with 38% saying they would switch for faster transfers.

More than half (51%) of Gen Zers and 48% of millennials said they always or often feel burned out by dating apps, per Forbes. 蘑菇AV half (49%) of US adults have used Tinder in the past year, compared with 38% for PlentyofFish, 29% for Bumble, and 21% for eHarmony.

Digital buyer growth is also coming from mobile-first Gen Zers. By 2028, there will be 8.5 million digital shoppers ages 14 to 24, up from 7.9 million in 2024. Digital buyer penetration is already high among buyers ages 18 to 24, at 97.2%, and will increase slightly to 97.5% by 2028.

Thirty-two percent of Gen Z gamers and 26% of millennial gamers play on a Nintendo Switch, per Collage Group. By comparison, only 13% of both Gen Z and millennial gamers use any other handheld console. A new era? The Switch 2 could reconfirm Nintendo鈥檚 presence in the handheld gaming market if its price tag is balanced with feature updates. The current OLED model retails for $349.99.

Adding Venmo as a payment option can boost JetBlue鈥檚 appeal among younger consumers: 45% of millennials and 42% of Gen Zers use Venmo, per a March 2023 survey from The Motley Fool. What it means for Venmo: This tie-up can help PayPal monetize Venmo. The average revenues per account that uses Pay with Venmo are roughly three times that of all Venmo accounts, per PayPal鈥檚 Q3 earnings.

Meanwhile, 50% of Gen Zers can鈥檛 accurately identify tariffs, per DKC. Messaging surrounding tariff-driven price increases should differ depending on a brands鈥� core demographics. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.