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Lawmakers pressure Amazon into improving ad transparency: A bipartisan letter stemming from Adalytics highlighted quality issues with DSPs.

On today's episode, we discuss what to make of Microsoft putting ads in its AI-powered Bing Chat platform, the biggest pitfalls of companies using generative AI, and publishers' concerns about AI chatbots cutting readership. "In Other News," we talk about how much retail media networks are actually boosting the US ad market and which car manufacturers are leading the US electric vehicle (EV) race. Tune in to the discussion with our analysts Gadjo Sevilla and Max Willens.

Today鈥檚 podcast episode of The Banking & Payments Show explores the future role ATMs will play in retail media. Host Rob Rubin is also joined by Stuart Mackinnon, COO of NCR Atleos, to discuss why ATM networks continue to grow despite the surge in options for cashless purchasing. We also discuss how advertisers on the Chase Media Solutions platform can use purchase history data to target ads on Chase鈥檚 digital platforms. Listen today!

Increased time spent on CTV, social video鈥檚 shopping influence, and a larger share of working Gen Zers will give advertisers new opportunities for growth. Here are five charts to help your business understand these changes and kick-start the new year.

So, in theory, they raise the threat from MFA sites to ad ecosystems. But Google has also gotten better at identifying and downgrading sites that are generating content spam, nearly all of which are using genAI at this point. But despite Google鈥檚 crackdown, MFA sites continue to flood the marketplace for ads.

The news: In a bid to push deeper into creative ad tools, Meta is in talks to acquire Play AI, a voice cloning startup, per Bloomberg. According to sources, Meta is interested in the startup鈥檚 tech and key staff and is looking to integrate its voice features into customer service and content creation applications. Key takeaway: Creators and brands should treat AI voice tools as a way to enhance, not replace, creative work. They should use voice tools judiciously for fast testing or global reach. The goal isn鈥檛 to mimic people鈥攊t鈥檚 to scale content responsibly.

AI ventures: Pinterest is diving into AI to strengthen its discovery and shopping platform and increase its ad efficiency. However, it raised red flags about the difficulty of recruiting and retaining AI-skilled workers in a highly competitive market and about the risks of using open-source AI technology.

As retail media networks (RMNs) clamor for advertiser budgets, the channel鈥檚 measurement shortcomings are moving into the spotlight. Advertisers cite a lack of cross-platform standardization among their top RMN-related challenges, but an overcorrection on measurement could do more harm than good.

Our survey found that consumers have a broadly favorable view of affiliate marketing. However, there are significant differences in how each generation encounters and considers affiliate ads.

By February, Google was rolling out genAI to all advertisers, despite questions about readiness. By May, the search giant launched AI overviews broadly, dramatically transforming the search landscape. AI Overview ads began showing up in October. #9: Social commerce.

To keep pace in a complex landscape and meet increasing demands from advertisers, commerce media players need to invest in fresh channels, tools, and innovation.

Banner 补诲蝉鈥� share will drop to 14.9% in 2027 and 13.3% in 2029. Other mobile ad formats鈥� shares will also decline over the next four years. Search remains its own ad market dominated by Google, which will earn 60.3% of the $89.17 billion in mobile search ad spending in 2025. A large portion of the remainder of search ad revenues will go to retail media networks, primarily Amazon鈥檚.

The news: Google blamed a faulty, untested policy update鈥攏ot overloaded infrastructure鈥攆or triggering a Google Cloud outage that took down Gmail, Cloudflare, Shopify, and many others. It admitted to skipping standard risk safeguards, per CNBC. Our take: The next outage is a matter of when, not if鈥攁nd the time to prepare is now. CMOs should pressure vendors for transparency, diversify martech stacks to reduce dependency, and ensure business continuity plans cover cloud failures and system disruptions.

Forty percent of Gen Zers prefer TikTok over Google for search, signaling a massive disruption in what channels people rely on to find information. The search landscape:. Organic web traffic is shrinking across the board. Generative AI (genAI) chatbots, AI search, and social platforms are stealing click-throughs and  discovery.