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GLP-1s have become exceptionally popular due to celebrity and influencer endorsements. A surge in prescriptions is coinciding with ads communicating the drugs鈥� benefits and where consumers can access them. Big Pharma tends to advertise more in election years, according to MediaRadar.

It's used often interchangeably with the word influencer, but influencer, of course, has a bit of a negative connotation these days. I don't think that's necessarily fair, and I've been advocating for injustice for the word influencer.

Case in point: influencer marketing is the third most popular channel among large ecommerce retailers in 2024, but consumers rank its influence as low relative to other channels. Instead, consumers feel more swayed by paid and organic search, broadcast advertising, event marketing, and email. Grow your brand-building team.

I think that denim ball gown dress is a great example, and their collaboration with the influencer who was talking about looking for a hoodie, that hoodie's like the optimal example of a hoodie, and now she's making a hoodie for them is also something really cool that really keeps the momentum going. Sara Lebow (12:30):.

They have favorite influencers that they follow, that they want to hear about the new products there. I think there's so much potential. It's not just apparel, footwear, of course, we're talking about so many different product categories. It could be tech products, beauty, cosmetics, things like this. And so there's just so many different avenues you can go down.

Threads rolls out creator hub and privacy updates: Meta's push to differentiate its platform highlights its ongoing identity issues

It stepped up its collaboration game, partnering with influencers such as Julia Huynh, who launched the 鈥淗oodies That Hoodie鈥� series on TikTok. Recent financials indicate these efforts seem to be working.

The Influencer Marketing鈥� Opportunity(Subscription required).

Influencers and creators are boosting clicks and conversions. Gen Z and millennials are still following influencers. 蘑菇AV 8 in 10 Gen Zers and almost 7 in 10 millennials follow influencers on social media, per an April 2023 survey by Capterra. But there are slight differences in their preferences: Gen Zers mainly follow lifestyle (60%), fashion (57%), and music (50%) influencers.

Expect the Brazilian retailer to double down on creating more authentic relationships with customers via social media influencers to drive sales and increase its ecommerce market share. Predictions. Brands in the region will bet big on short-form video for social commerce growth.

On today鈥檚 podcast episode, we discuss which group of folks ChatGPT will affect the most next year, a social media ban for young people in Australia, how the 鈥渟nippet generation鈥� are influencing our world, what to make of this new group of 鈥渟ubscription pausers,鈥� movie theatre etiquette around throwing popcorn, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analysts Ross Benes and Evelyn Mitchell-Wolf, and Vice President of Content Paul Verna.

Publicis has expanded beyond traditional advertising with acquisitions in data tech and more recently influencer marketing, boosting its capabilities and helping it outperform. Interpublic, whose brands include Weber Shandwick, Golin, and McCann, cited strength in food and consumer goods but weakness in transportation and technology due to 2023 account losses.

Agencies are buying social and influencer firms. At least 15 influencer marketing firms, which tend to be profitable, were acquired in 2023, per The Information. Stagwell鈥檚 high-profile purchase of Gen Z-focused agency Movers+Shakers could open the door to more acquisitions, as companies cut down on external partners. Marketers are bringing creators in-house.

There have been articles on CNN, on The Wall Street Journal and then Times all about how prices are going go up, but also on TikTok and a lot of influencers urging people to buy stuff now before the price goes up.

Social activities: Gen Z prefers video and influencer content. Video is the top activity for discovery on social media. Gen Z is also more likely to discover new brands and products while viewing creator/influencer content and stories.