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So in every region except Latin America, we saw growth in smart TV ownership pushing north of 50%. I mean, Latin America is the world leader. It's north of 60%. And it declined slightly last year, but it is a leader by such a margin that it's not really alarming.

On today鈥檚 podcast episode, we discuss the many definitions of an 鈥淎I agent鈥�, why they鈥檙e so hard to build right, and what comes next. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Jacob Bourne, and Vice President of GenAI Dan Van Dyke. Listen everywhere and watch on YouTube and Spotify.

On today's podcast episode, we discuss what will influence digital ad spending this year, who's the "dark horse" ad player of 2024, and how the CMO role and marketing departments will change. "In Other News," we talk about what to make of Google's latest AI creation called Gemini and some research explaining how often AI chatbots make things up. Tune in to the discussion with our analyst Yory Wurmser.

By contrast, Latin America鈥攁 region close in economic size鈥攃ontributes 4.3% of global GDP and 3.7% of total media ad spending worldwide. But there is plenty of room for growth in Southeast Asia鈥檚 ad market鈥攁nd that growth will be led by digital. The young population in Southeast Asia will fuel digital ad spending.

It鈥檚 opening a community center on the US-Mexico border and creating financial handbooks for migrants.

That's why performance marketers are turning to Rokt Ads to reach over 400 million active shoppers in the transaction moment when they're completing a purchase online. You only pay when customers engage. Learn more at Rokt.com/emarketer. Hey gang, it's Friday, May 2nd. Ross, Paul, and listeners, welcome to Behind the Numbers, an emarketer video podcast made possible by Rokt.

On today's podcast episode, we discuss what the verdict is on Netflix's sports streaming experimentation and how small and mid-sized advertisers are spending more on CTV ads. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes and Vice President Paul Verna. Listen everywhere and watch on YouTube and Spotify.

In today鈥檚 episode, host Bill Fisher is joined by Paul Briggs, Man-Chung Cheung, and Carina Perkins to discuss the longevity of subscription services and loyalty programs from both a client and corporate perspective. How many subscriptions can people afford, and how much can companies afford to give away as part of their loyalty programs?

Trump鈥檚 tariffs threaten to upend retailers鈥� supply chains: Companies are rethinking sourcing and stocking up on goods early to minimize additional costs and disruptions.

Roku in talks for exclusive MLB Sunday broadcasts: A shift from NBC to Roku could reshape sports streaming landscape.

And despite relatively strong Q2 results, Amazon鈥檚 weaker guidance for Q3 2024 could be a sign that the retail media business, which is reliant on ecommerce revenues, could face headwinds. Walmart Connect and international expansion power retail giant to 26% advertising growth.

We start with our Vice President of Content and the person who heads up our retail and e-Commerce desk, based in New York, it's Suzy Davidkhanian. Suzy Davidkhanian:. Hello. Thanks for having me back. Marcus Johnson:. Hello there. Of course, of course. We're also joined by one of our Senior Analysts on that very retail team, he is also based in New York and his name is Blake Droesch. Blake Droesch:.

On today鈥檚 podcast episode, we discuss how marketers (and consumers) currently feel about brand safety, how publishers are trying to assuage brands鈥� concerns, and what comes after 鈥榖rand suitability鈥�. Tune in to the conversation with Director of Podcasts and host Marcus Johnson, our Senior Director of Briefings Jeremy Goldman, Vice President Paul Verna, and co-founder and CEO of Mobian Jonah Goodhart. Listen everywhere and watch on YouTube and Spotify.

It beats Latin America鈥攖he reigning leader in music streaming, social/messaging, and mobile鈥攂y 2 minutes. The popularity is partially motivated by the fact that podcasts consume less data (once downloaded) for lengthy content. Social/messaging time spent dropped below 3 hours for the first time since GWI began tracking it in 2019.

I don't know, Paul, if you've ever filled out a lead form when you're on a site, like a comparison shopping site. Paul Verna:. Sure. Tim Finnigan:. I need some more information about something. Well, a lot of times you'll fill out a lead and it could be your right name. It could be Paul Verna. Is it spelled right or I'm supposed to give a-. Paul Verna:. Or a middle initial that I don't have.