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Boots, which claims to have a 40% share of the total UK beauty market, will launch Boots Marketplace in spring 2023, while Superdrug launched its online marketplace last year. To see the full forecast, click here. Cash-strapped consumers are paring down their beauty routines. Rather than opting for cheaper products, they are taking a quality over quantity approach.

Kroger鈥檚 new tool helps sellers on its marketplace improve their search engine results and build out their product detail pages. In addition to improving the customer experience by making searching for products quicker and easier, it gives brands more in-depth insights into which products are performing best.

AI in practice: Partnering with retail analytics firm Intelligence Node, Kroger is using generative AI to enhance its product listings for third-party marketplace sellers. The integration not only helps deliver a consistent digital experience for customers but also fuels data on product performance, pricing, and trends for sellers. Listen to the full episode.

Incorporating clips from a video marketplace. 2. Consider who鈥檚 watching. 鈥淭hink about [your ad] through the lens of what you offer and who your audiences are,鈥� Edmundson said. Capitalize on CTV鈥檚 unique targeting capabilities and tailor different creatives to speak to Gen Zers and millennials, for example. 3. Take a holistic approach.

Initially unique, Eataly combined dining and grocery shopping under one roof, attracting many customers to its Italian marketplace. However, as local stores now offer international and specialty foods, Eataly鈥檚 novelty has faded, making it primarily a tourist attraction, said Stambor.

鈥淭hose who move first will actually have a headstart on the rest of the marketplace and will have an opportunity to test and learn and to try new things just because of the higher fidelity of the data,鈥� she said. Albertsons is working on its strategy to bring in nonendemic brands, focusing on three things, said Argyilan, per MediaPost.

鈥淭here are so many marketplaces, social platforms, and white-label delivery services that retailers can sell on that they have to be strategic about which to invest in,鈥� she said. 鈥淭hey have a tough enough time maintaining inventory visibility between their online and offline businesses. There would be no economies of scale if they used the services offered by each platform.鈥�.

To combat this, Macy's plans to expand its online marketplace by adding 2,000 brands in 2023, while simultaneously planning to shutter 125 locations over the next three years. Best Buy reported a similar trend, with US sales falling almost 10% due to soft spending on computers, phones, home theaters, and appliances. However, it noted growth from videogaming products and tablets.

Walmart, in particular, has emerged as a strong competitor as it builds out its marketplace capabilities. Amazon works on its physical presence: In Q4, Amazon grew physical store sales by 6%. Though brick-and-mortar business is a small percentage of Amazon鈥檚 total business, it鈥檚 been the subject of much discussion in the past few months.

And she shared with me that there are now 2 million creators worldwide who have opted into TikTok Creator Marketplace, and that's up from just about 800,00 one year ago. So that's massive growth also shows just how important brand partnerships still are to both creators and to brands. TikTok Creator Marketplace, of course, is TikTok internal tool that matches brands and creators for collaborations.

And they're also trying to own their own resell, take over the fact that I can go on Facebook Marketplace and type in Hemnes dresser and probably find one near me. Zak Stambor:. Yeah, I think this is such an interesting move by them because IKEA furniture is ubiquitous on Facebook Marketplace or Craigslist or wherever you may look.

They also need to incorporate the long tail of CTV and podcast advertising, emerging online marketplaces, and niche social networks,鈥� Droesch said. Watch the full webinar. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

鈥淭his is the first time that I can think of 鈥� since Google has become the predominant player in the space, that there's been any threat to [its] business model or [its] dominance in the 尘补谤办别迟辫濒补肠别,鈥� said Ray. 鈥淚 think that the idea of integrating these tools into Microsoft products [and] Bing is a brilliant move by Microsoft,鈥� Ray noted. Google will fight back.

And now I think it's looking to the marketplace approach, which may be inspired by a team who's very rapid, skyrocketing success in the US and now globally as it's expanding overseas. And I think that's interesting because TikTok's shop hasn't been open to those Chinese manufacturers and suppliers.

We can expect to hear more companies use 鈥淎GI鈥� in referencing their products as a tactic to get marketplace attention鈥攁fter all, why buy a license for a competitor鈥檚 product when OpenAI could soon have the crown jewels?

If they succeed in establishing full-service financial portals, consumers will likely spend more time in them, monitoring finances or even shopping marketplaces.

One of the comments I did see was what we start to see a marketplace pop up to help companies sell their content libraries. And Tobit is apparently building a marketplace to connect AI bots and scrapers with publishers verified content for a dynamic fee. Fox Corp also building a similar tool. And so you might see marketplaces where these publishers can sell their content libraries to AI companies.

But Meta鈥檚 ecommerce popularity is bolstered by Facebook Marketplace, and when excluded from social commerce data, Facebook drops behind Instagram and ties with TikTok, according to a 2022 survey by SimplicityDX. Beyond its plans to make in-platform checkout mandatory for all shops starting in April, Meta will need to innovate to maintain its rank. Tougher competition for Amazon.

While Facebook and Instagram ditched their livestream commerce initiatives last year, brands can still stream using Facebook or Instagram Live, using links to drive users to their websites or marketplace storefronts. 2. Built-in livestream platforms.

Prime Day shoppers are also favorable toward other marketplaces like Overstock.com, QVC, and HSN, as well as grocery retailers like Whole Foods Market and Trader Joe鈥檚. Consumers who prefer apparel brands like Nike, Skechers, and Tommy Hilfiger were not as active during this year鈥檚 Prime Day.

Ecommerce resale will also grow this year, driven by peer-to-peer marketplaces like Depop, OfferUp, and Poshmark, which Gen Z consumers use at much higher rates than the average. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

Today鈥檚 retail media networks fall into five categories: digital marketplaces or platforms (Amazon, Shopify, Etsy), mass merchandise or department stores (Walmart, Target, Macy鈥檚), category specialists (The Kroger Co., CVS, The Home Depot), commerce intermediaries (Uber, Instacart, Gopuff), and other commerce verticals (Expedia, Klarna, Marriott).