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Prime Day shoppers are also favorable toward other marketplaces like Overstock.com, QVC, and HSN, as well as grocery retailers like Whole Foods Market and Trader Joe鈥檚. Consumers who prefer apparel brands like Nike, Skechers, and Tommy Hilfiger were not as active during this year鈥檚 Prime Day.

Ecommerce resale will also grow this year, driven by peer-to-peer marketplaces like Depop, OfferUp, and Poshmark, which Gen Z consumers use at much higher rates than the average. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

Today鈥檚 retail media networks fall into five categories: digital marketplaces or platforms (Amazon, Shopify, Etsy), mass merchandise or department stores (Walmart, Target, Macy鈥檚), category specialists (The Kroger Co., CVS, The Home Depot), commerce intermediaries (Uber, Instacart, Gopuff), and other commerce verticals (Expedia, Klarna, Marriott).

Facebook Marketplace is also a popular platform for Gen Z, said Lute. 3. Assumption: Gen Z is passionate about sustainability. The truth: Gen Z is interested in sustainable products, but constrained by price. Two-thirds (66%) of Gen Z lived paycheck to paycheck as of March 2023, according to a survey conducted by LendingClub in partnership with PYMNTS. 鈥淢oney is always going to come first,鈥� said Lute.

When the prompt actually hits the marketplace, I don't think it's going to be like a "Hey, get prepared. In three months' time, we'll start putting out this prompt." It'll be like, "We've worked with regulators. As of today, this prompt is now available for however many percentage of users."

The retailer may be building its consumer base in advance of its expanding marketplace, opening to US sellers on March 15. 5. Apple. Why: The release of Apple Vision Pro this month was met with fanfare, selling out almost immediately after preorders opened.

Take Facebook Marketplace. It鈥檚 one of the few areas of Facebook where Gen Z spends time and money, and it鈥檚 the biggest reason for Facebook鈥檚 continued lead in social commerce. However, it鈥檚 also not a platform that consumers generally visit to buy new products鈥攊t鈥檚 mainly a place where consumers buy secondhand goods from other users, said Enberg.

Over time, digital ad markets turn into commodity marketplaces. With few constraints on supply, ad sellers鈥� primary incentive becomes generating as many impressions as possible, which only exacerbates the race to the bottom on price. Because physical stores have inherent supply constraints, retailers need not slip into the commoditization trap.

These stamps can add up to experiences like classes or trips, and there鈥檚 even a marketplace for them. We predict other brands will follow Starbucks鈥� expansion of its existing loyalty program with NFTs. 5. Gaming becomes the training ground for marketers with the metaverse.

A class-action lawsuit filed in November accused Apple and Amazon of colluding to 鈥渟tifle competition鈥� by eliminating 98% of third-party Apple resellers on Amazon Marketplace. Anticompetitive lawsuits and the resulting fines might spur other countries to heighten regulations to block collusion between Big Tech companies essentially competing with their resellers on popular ecommerce platforms.

Stellantis and Amazon announced a partnership to build the next generation of Stellantis鈥� STLA SmartCockpit, which will connect to media, Alexa, and an ecommerce marketplace. Amazon also introduced a way to find and pay for electric charging stations, while numerous companies highlighted sensors as part of driver monitoring systems that ensure driver well-being.

As Meta prepares to turn Marketplace into a revenue stream, search ads are a logical next step. TikTok will confirm it is launching fulfillment centers. It will close the loop from discovery to delivery by providing warehousing and logistics services in the US. Creator Ad Revenue Sharing Brings Unintended Consequences. Nearly every platform will share ad revenues with creators in 2023.

Why: 鈥淸Temu] is opening its marketplace to US sellers and finding success with older consumers,鈥� said our newsletter analyst Sara Lebow. What鈥檚 interesting:. Temu currently has over 100,000 sellers, all based in China, but its expansion to the US in March and the European shortly after will allow merchants to manage their own pricing, marketing, and shipping.

鈥淚f I鈥檓 a customer and I walk into a marketplace and I want to buy something, but everything is in five different languages, five different currencies, or even five different measurement units, I might just walk out,鈥� he said. The same applies to retail media.

鈥淥ur aim is to create digitally enabled and differentiated retail experiences to create seamless shopping and fitness journeys for our consumers across our 尘补谤办别迟辫濒补肠别.鈥�. 3. Offer physical and digital rewards. If a brand鈥檚 rewards program leans too heavily toward in-store or online, it鈥檚 not going to foster a true omnichannel experience.

In the four months leading up to December 2022, Chinese online marketplace Temu experienced 鈥渧irtually unprecedented growth in traffic,鈥� said our analyst Andrew Lipsman. The company鈥檚 heavy investment in search advertising may be a driving force behind its growth.

Instagram Adds Features to Creator Marketplace. Creator Marketplace is an in-house tool that connects brands with creators for campaigns. As Instagram expands access to more US brands, it鈥檚 also adding new features:. Brands can message multiple creators at once via a prioritized partnership message inbox. Brands can send fixed offers on projects that creators can accept or reject immediately.

So I think of retail media as the data part and the retail media platform as the marketplace, the onsite stuff. And so the currency is the data, but that's the retail media part. Sarah Marzano (10:53):. You're right.

Secondhand marketplace Vinted, for example, amassed 2 million daily UK users, according to July 2023 data from GWS. China鈥檚 ultra-low-cost apps Temu and Shein are also growing rapidly in the UK. Consumers are also using their smartphones to save while shopping in-store.

Does the identity solution have sufficient scale across the right channels and marketplaces? Consider publisher footprint, programmatic availability, and the number of households or individuals that can be reached. Also take into account which identity solutions your buy-side partners are already using. The quality of the identity solution.

TikTok also offers video shopping ads and in-house tools to facilitate influencer marketing, such as Creator Marketplace and Creative Exchange, giving merchants a wide range of options to meet customers throughout the purchase funnel. TikTok Shop is problematic鈥攅ven for Gen Z. TikTok won鈥檛 just magically make live shopping or in-app checkout a mainstream activity in the US.

The news: Video advertising marketplace Teads has expanded a global partnership with LG Ad Solutions to provide native video and display ad placements on LG's smart TV platforms in over 10 markets across Europe and Asia-Pacific. The partnership initially launched in several European markets last year.

Programmatic display ad spending is growing despite challenging economic conditions. Where it鈥檚 growing, and how fast, depends on how much data advertisers can access.

TikTok鈥檚 Creator Marketplace is also a well-rounded tool that can help in that regard, and extending influencer campaigns as paid TikTok ads is a good way to appear more natural to the platform. TikTok commerce has potential in the UK. TikTok made a big push into social commerce in the UK in late 2021 with TikTok Shop and live shopping events, but uptake was lukewarm.