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Netflix dominates in consumer attention however you slice the data.

Instagram鈥檚 cachet as a lifestyle media channel works well for D2C beauty and cosmetics brands and health and nutrition brands. But TikTok is better suited for most D2C food and beverage brands and personal care brands. Facebook shouldn鈥檛 be ignored, but it鈥檚 not the future.

Our forecasting methodology for Canada ad spending is based on an analysis of 1,991 data points from 49 sources鈥攊ncluding macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues of major ad publishers; estimates from other research firms; consumer media consumption trends; consumer device usage trends; and

The Central and Eastern Europe coverage in the Global Media Intelligence Report includes poll results from the Czech Republic, Poland, Romania, Russia, and Turkey.

While social has historically been one of the fastest-moving digital media channels, solving the problems caused by Apple鈥檚 ATT initiative is proving to be a yearslong project. That task continues to define many of the notable trends. AI is getting mainstreamed, but doubts remain. Advertising鈥檚 embrace鈥攁nd scrutiny鈥攐f AI increases.

What are the top trends in social media usage for H2 2023? Social media usage is about to pass a huge new milestone relative to linear TV. TikTok will become the third social platform to surpass 100 million US monthly users鈥攑utting more pressure on Instagram than ever.

CNN launches $3.99 paywall: It鈥檚 a bid to grow digital dollars as cable viewership and revenues decline.

Our forecasting methodology for US B2B ad spending is based on an analysis of 821 metrics from 72 sources鈥攊ncluding macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; B2B media consumption trends; B2B device usage trends; and 37 interviews

Our forecasting methodology for US ad spending is based on an analysis of 7,858 data points from 278 sources鈥攊ncluding macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues of major ad publishers; estimates from other research firms; consumer media consumption trends; consumer device usage trends; and

Our worldwide social network user estimates are updated on a biannual basis to continually incorporate the latest changes and developments in consumers鈥� digital media consumption and technology adoption. Our US forecast is based on the analysis of 9,203 metrics from 363 sources, including figures reported by social networks and research firms, along with demographic-specific and historical trends.

US adults will spend 12:39 per day with all media in 2024, 0.9% more than last year. This increase will derive from a 15-minute boost in daily time spent with digital media, which will offset a 9-minute decline in time spent with traditional media.

Our forecasting methodology for UK ad spending is based on an analysis of 2,879 datapoints from 50 sources鈥攊ncluding macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; consumer media consumption trends; consumer device usage trends; and

Align ad strategies with the consumer media consumption trends unpacked in The Global Media Intelligence Report 2022. Takeaway: The UK leads Western Europe in time spent on online TV/streaming, gaming, and broadcast TV. Only the US beats the UK in time spent on broadcast TV. Sources. CB Insights. Cointelegraph. Federal Reserve Bank of Kansas City. Financial Conduct Authority. Financial Times.

Yeah, the stores are the media channel there. Zak Stambor:. Exactly. Sara Lebow:. Yeah, you mentioned grocery. Grocery is a big deal for Walmart in a way that it, I don't want to say that it isn't for Target, but definitely in a way that Target is probably jealous of. Zak Stambor:. I think you can say that. I think it's fair to say that.

Our worldwide social network user estimates are updated on a biannual basis to continually incorporate the latest changes and developments in consumers鈥� digital media consumption and technology adoption.

YouTube claims 10.4% of daily time spent with TV in the US, according to July 2024 data by Nielsen.

But Gen Z, social is so central to their lives and it cuts across activities, so for media consumption, video news, right through to retailing. So I've no doubt that social commerce will ramp up as Gen Z ages into this financially independent population. So not much change in two years, but definitely moving towards the mainstream. Marcus Johnson:. Suzy. Suzy Davidkhanian:.

AI dominance in the tech sphere was on parade at CES 2024, pointing to pressure on product developers to integrate the technology. Also in the spotlight: Inclusivity and sustainability as focal points for an industry maturing to meet societal needs, the latest gadgets, and what the show means for marketers.

Instacart expands offsite retail media capabilities with YouTube partnership: The retailer鈥檚 first-party data will power shoppable ads for CPG brands

YouTube is the most widely used free video service among US internet users of all generations, according to Kagan. Its highest saturation is among Gen Zers (82%) and millennials (78%).

Media planners should be paying attention to both digital and linear TV, but attention is obviously moving toward the former. When preparing for upfronts, keep in mind that ads are almost everywhere now, which means an expanding menu of options.

I think too, the increased prevalence of ads on all these different media channels, however you want to describe them, trains people, especially in the attention economy, to ignore them. Stephanie Taglianetti:. Yes. Rahul Chadha:.

Our forecasting methodology for Western Europe ad spending is based on an analysis of 10,329 data points from 120 sources鈥攊ncluding macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues of major ad publishers; estimates from other research firms; consumer media consumption trends; consumer device usage