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I saw a video online of some guy at the U2 concert at the Sphere wearing an Apple Vision Pro while watching the concert, and then it was maybe one of the funniest things I've ever seen. Arielle Feger:. That's just the recipe for motion sickness. That's a no. Sara Lebow:. That video can rank high. For now, we're keeping our list as is with Sky's move.

Amazon is the largest retail marketplace in the US, bringing in $328.30 billion in sales, per our forecast. eBay comes in second ($35.02 billion), followed by Walmart ($10.64 billion). Other marketplaces, like Shein and Temu, are also fighting for their share of consumer dollars by offering lower prices than competitors.

While social has historically been one of the fastest-moving digital media channels, solving the problems caused by Apple鈥檚 ATT initiative is proving to be a yearslong project. That task continues to define many of the notable trends. AI is getting mainstreamed, but doubts remain. Advertising鈥檚 embrace鈥攁nd scrutiny鈥攐f AI increases.

In the experience economy, every business must be digital, and Adobe Experience Cloud is the global leader for powering digital businesses. With solutions for journey management, data insights and audiences, content personalization, commerce and marketing workflows, Adobe drives Customer Experience Management across B2B and B2C companies of every size. Episode Transcript:. Sara Lebow:.

Banks aren鈥檛 happy: The American Bankers Association (ABA) has reacted to the final rule by accusing the CFPB of 鈥渄evolv[ing] into a press-release-driven, political exercise based on the false premise that consumers lack choices and a misunderstanding of whether Dodd-Frank grants CFPB the authority to radically reshape the financial services 尘补谤办别迟辫濒补肠别.鈥�.

Online shopping is one of the most viable use cases for consumer-facing genAI. The technology isn鈥檛 yet widespread, but 41% of US consumers have expressed interest in AI-powered search engines for online shopping, per Botify鈥檚 February 2024 survey conducted with Dynata. This is a considerably higher level of interest than in other common use cases for search.

As voice assistants reshape digital interactions, marketers should understand the sector鈥檚 evolving user demographics and emerging capabilities. Insights on adoption trends and use cases will help inform strategies for voice-first engagement. Key Question: How are evolving user demographics, advancing AI technologies, and changing device ecosystems shaping the future of voice assistants?

Does the identity solution have sufficient scale across the right channels and marketplaces? Consider publisher footprint, programmatic availability, and the number of households or individuals that can be reached. Also take into account which identity solutions your buy-side partners are already using. The quality of the identity solution.

H&M will sell more third-party brands to head off competition from Shein: The fast-fashion company is the latest in a long line of retailers to turn to marketplace sales for growth.

On today鈥檚 podcast episode, host Bill Fisher is joined by our analysts Paul Briggs, Evelyn Mitchell-Wolf, and Carina Perkins to discuss the implications of new digital legislations that recently came into force in the EU. Could they be a template for tighter digital laws elsewhere in the world?

On today's podcast episode, we discuss whether Amazon's online sales business glass is half full (or half empty), if you should advertise on Amazon without selling there, and how much offering primary care to Prime members can move the needle. "In Other News," we talk about Bed Bath & Beyond's marketing, its comeback, and why Pinterest beat everyone's expectations. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Zak Stambor.

Amazon will rake in $326.35 billion in retail marketplace ecommerce sales this year, over nine times more than the next largest marketplace, eBay ($35.02 billion), per our November 2023 forecast. Walmart is in third at $10.60 billion, but it鈥檚 growing faster (17.5%) than Amazon (13.0%) and eBay (-1.1%). This was originally featured in the Retail Daily newsletter.

In an open letter, X CEO Linda Yaccarino condemned GARM's actions, asserting that they have harmed both the advertising industry and the marketplace of ideas. This legal action comes in response to a significant decline in X's advertising revenues, which have fallen from $4.5 billion in 2021 to $1.91 billion this year, per our forecast.

Open season: Temu will open its marketplace to US sellers next month as it tries to expand beyond Chinese sellers, per Marketplace Pulse. This could help the retailer reduce logistics costs as well as cut down on delivery time to US customers.

Cahillane points out that the reinstatement does not include its digital TV ratings, local market TV service, digital ad rating service, or the new Nielsen ONE service. But Paul, what's your take on Nielsen getting its accreditation back, its national accreditation at that? Paul Verna:.

Buy with Prime addresses sellers鈥� need for interoperable solutions and highlights growing marketplace adoption. Bringing Amazon鈥檚 successful Prime button to their websites means merchants can expect higher sales revenues鈥攎aking them more likely to stick with the etailer.

Behind the numbers: The spike in CPCs is partly due to the growing importance of Amazon鈥檚 Prime Day events, as well as brands鈥� belief that they have to advertise on the marketplace to get in front of shoppers. Unsurprisingly, average CPCs were highest during Amazon鈥檚 Prime sales in July and October鈥攖he only two months where CPCs surpassed the $2 mark.

Regulators are also taking a closer look at how counterfeiters and other bad actors use marketplaces like Amazon to hawk stolen or fraudulent goods, which could lead to stricter oversight and more severe penalties for infractions. The big takeaway: Despite the headwinds buffeting the company, Amazon is more optimistic than most about the broader economic landscape.

On the company鈥檚 earnings call, CEO Mark Zuckerberg noted growth among young adults on Facebook, particularly in Groups and Marketplace, and the rise of Threads, which is about to hit 200 million monthly active users鈥攂oth of which are tailwinds for future ad revenue growth.

鈥淭hose who move first will actually have a headstart on the rest of the marketplace and will have an opportunity to test and learn and to try new things just because of the higher fidelity of the data,鈥� she said. Albertsons is working on its strategy to bring in nonendemic brands, focusing on three things, said Argyilan, per MediaPost.

A recent blog post by VP of Worldwide Selling Partner Services Dharmesh Mehta credits Amazon鈥檚 鈥済reat value鈥� for sellers as the main reason the former choose to stick with its marketplace鈥攔ather than the fact that Amazon accounts for nearly three-quarters of total US marketplace sales.

A lot of retail players are starting to establish marketplaces and where they can bring third party sellers on board and that can help drive other sources of revenue like retail media, because the more sellers they have on their e-commerce platforms, the more incentive there is for those sellers to then advertise to get higher placement on their websites.

Consumers aren鈥檛 ready to quit cash yet: The shift to digital delivery of services hasn鈥檛 relieved banks of their duty to manage cash鈥攑articularly if they鈥檙e seeking to win over cash-carrying millennials and Gen Zers.

A brand can very easily just pop back into a marketplace and find more creators if a campaign flops, but if a creator takes on a project that they know isn't going to work or is going to provoke an allergic reaction to their audience, the cost to them is a lot more substantial.