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Nonpremium users, already contending with unskippable ads, may feel further incentivized to opt for Premium subscriptions or explore ad-blocking options. As more platforms adopt similar formats, the challenge for YouTube will be balancing ad revenues with user satisfaction鈥攕omething it hasn鈥檛 quite mastered yet.

Netflix cut its cheapest ad-free plan, pushing cost-conscious viewers toward its ad tier. Netflix also restructured its Microsoft ad partnership and is lowering ad prices. YouTube has made several moves to limit ad blockers. Keep in mind, things could change. With the boost of fall sports, linear TV could see a month-over-month rise in September.

So meanwhile, they're very cleverly leaking that in this fight with Spectrum, Hulu's subscription numbers have increased according to their...

Interesting to note, viewers tend to pay more attention to ads on paid subscription-based apps. So think YouTube TV, Fubo, and Sling TV, and more attention on ad-free and ad-supported tiers of hybrids, like Hulu, HBO Max, Paramount+. They pay more attention to ads on those platforms than to ads on free ad-supported streamers or FAST or smart TV channels on FAST, so things like Roku Channel or Tubi.

Netflix consistently ranks among Gen Z鈥檚 favorite subscription services. Its 63.3% penetration rate among Gen Z in 2023 is lower than YouTube鈥檚, likely due to the paywall, but Gen Z will still make up over a quarter of the platform鈥檚 user base. Broken down by age, Netflix penetration is greater among Gen Z adults (ages 18 to 24) than teens (ages 12 to 17). To view the full forecast, click here.

The retailer just announced it would test a grocery subscription add-on for Prime members, giving shoppers access to unlimited free grocery delivery on orders of $35 or more from Whole Foods Market and Amazon Fresh. It has also expanded Amazon Fresh grocery delivery and pickup to non-Prime members across the US.

The new kids on the block are seriously struggling to adapt to advertising. 2022 was the year of streaming services going all-in on ad-supported subscription tiers, but not everything went to plan. Netflix reportedly charged extraordinarily high CPMs for its new ad-supported tier, but massively under-delivered impressions to its first batch of partners.

Starting today, those legacy blue marks are disappearing as the battered platform looks for new revenue streams and offers them through Twitter Blue subscriptions. This week, CEO Elon Musk again raised concerns about misinformation and fairness when he announced that only verified profiles will appear on the "For You" feed.

One is really strong growth among video, and that's digital video advertising that's driven by growth in CTV and over the top streaming services that are adding at a pretty high clip advertising. So most recent is Amazon Prime video. They added advertising, but most of these formerly subscription services are adding advertising.

So, you're going to have your NFL, your OTT in general, you're going to have your Prime Video, and you're going to have your Freevee, and your FAST Channels, so all of those people are basically contributing to this CTV portion or drawing from that CTV portion. So, that's basically how I look at it. It's all about retail media.

And then on the streaming side, although streaming viewership is on the rise, there are more ad-free players in that space. So the ad surface area that advertisers have to work with on streaming is lower. So overall TV, converge TV, including linear and CTV as a reach medium, that power is dwindling.

Some consumers in our survey have also purchased a subscription or membership for primary care (20.8%) or medication (27.2%). Examples include Hims & Hers Health, GNC Health, and Amazon-owned One Medical, which charge a recurring monthly or annual fee for bundled healthcare services. Online ads (53.9%) are the top channel where consumers learn about these options, our survey revealed.

Although the main revenue strategy looks headed toward subscriptions, they may also try to capture some advertising dollars. Google and Apple compete to control the car ecosystem. Android Auto struggles to keep up with Apple CarPlay.

It just makes sense when there's lighter ad loads in streaming and more viewers are ad free. If you transition from linear to streaming, you're not going to get the same ad output. But that's kind of projecting based off of where ad loads are now four years. The ad loads will probably be a little higher in streaming, but you're still going to see erosion just maybe not 25% over four years.

Entertainment includes amusement and recreation, box office, film, music, OTT video platforms, sporting events and ticketing, and video games (excluding video game hardware).

As developers seek to add AAA (high production value) games and increase the lifespan of their games, they鈥檝e added more in-app buying options for subscriptions, game currency, and premium content. In 2023, US mobile games will generate over $20 billion in in-app purchases (IAPs). Globally, mobile games earn half of all game revenues per year, according to Newzoo estimates.

They're estimating that more than or roughly two-thirds of those viewers are going to stay in that tier rather than pay an extra 299 a month for ad-free. This is really part of Amazon's big strategic shift to become an advertising powerhouse that can reach customers across the marketing funnel from the top of the funnel on CTV right down to search on the Amazon-owned properties.

Food includes food subscription boxes, candy and chocolate, chips, ice cream, pasta, seasoning, baking ingredients, salad dressing, meat/seafood/poultry, bread, frozen food and meals, and health foods. Toiletries and cosmetics include diapers, skincare such as cleansers and moisturizers, contraceptives, cosmetics and makeup, deodorant, toothpaste, razors, and haircare.

Subscription fatigue and social and environmental concerns mean consumers are rethinking how, when, and where they spend. Traditional loyalty and subscription programs no longer cut it. Expanded and multitiered approaches will become the norm to balance consumer frugality and demand for a frictionless experience. Watch for these three approaches as signs of the evolution in loyalty:. Tier buildout.

ESPN+ and Hulu subscriptions did increase, however by 600 and 800,000 respectively. 600,000 for ESPN+ Hulu grew 800,000. However, going back to Disney+ for a second, Paul, why did they lose around 3 million subscribers quarter on quarter, and how concerning is this? Paul Verna:.

A focus on subscriptions for things like games and cooking鈥擳he Times added 180,000 subscribers in Q3鈥攁nd well-timed M&A like the acquisition of Wordle and The Athletic have propelled the news giant to strong quarterly results while its contemporaries struggle. Our take: The success of The Times can鈥檛 be replicated by every digital media company.

And along the way, ads are showing up everywhere as streamers pull back from purely subscription-supported platforms. This prediction was spot on, with one recent twist. We wrote that 鈥渋n the future, most streamers will focus on securing their own content libraries.鈥�

The streaming service will offer several price tiers: $10/month with ads and $16/month ad-free. Both tiers will feature two HD concurrent streams, with the $16 plan also offering 30 downloads. A $20/month Ultimate plan includes 4K HDR, Dolby Atmos, four concurrent streams, and 100 downloads. Discovery+ will be available as a standalone service in the US, as we鈥檝e previously covered.

Streaming audio companies had an early focus on subscriptions. Now, a majority of US digital audio listeners have been subscribed to a service since 2020. More than 60% of digital audio listeners in the US paid for a streaming audio subscription in 2022.That鈥檚 up from 36.9%, or 74.1 million people, in 2018, the first year we tracked paid digital audio subscribers in the US.