蘑菇AV

With strong pricing flexibility and tighter cost controls, Spotify appears well-positioned for long-term profitability鈥攅specially as it continues to monetize its non-podcast media efficiently.

In October, the company started managing podcast comments through auto-moderation because the task of approving comments had become burdensome for podcasters. 鈥淲e get a lot of people commenting 鈥� previously, the costs of moderation were just prohibitive for a company like us, so that鈥檚 been a great boon for us,鈥� Spotify CTO Gustav S枚derstr枚m said on the Q4 earnings call.

Creators are expanding their influence and building careers that span beyond social media, which includes scaling into podcasts, retail, and CTV. US creator revenues from podcasts are expected to rise by 23.1% YoY in 2025, approaching $1 billion, per 蘑菇AV forecasts.

Listen to the full podcast episode for more insights on TikTok Shop's impact on social commerce. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

Use this chart: Marketing leaders can align their 2025 B2B strategies by integrating AI tools for data-driven decision-making and automation, expanding social ad campaigns to capture attention in crowded feeds, and diversifying content with video and podcasts to boost engagement across platforms. Related 蘑菇AV reports:. Generative AI for Media Sellers (蘑菇AV subscription required).

"Ninety-one percent of consumers say they read [online reviews] before they make a purchase," our analyst Suzy Davidkhanian said on the "Behind the Numbers" podcast. 59% of US shoppers are most influenced by honest creator reviews, according to a September 2024 survey by Bazaarvoice and Savanta. 31% of US adults use review and rating websites to research and plan their travel itineraries, per August 2024

Mexico also led in another form of digital audio: podcasts. Daily time spent with the medium was 1:12, ahead of the regional average by 7 minutes. High digital audio consumption meant time spent with traditional radio was lower in the country at 49 minutes daily. It trailed the regional average by 7 minutes, ranking lowest among Latin American countries.

While modestly below analyst expectations, the platform鈥檚 continued growth鈥攁longside a surge in TV viewership and podcast consumption鈥攕ignals that marketers are leaning into premium digital video as cord-cutting continues, per our March forecast. Smaller platform Peacock is turning its business around.

Spotify鈥檚 non-podcast ad revenues, projected to surpass $1 billion in 2025 (see chart), demonstrate how podcasting and ad-supported content are helping offset these challenges. Our take: The deal underscores the streaming industry鈥檚 evolution, balancing innovation with demands for fairer creator compensation.

It can also convert existing content like webinars, podcasts, or white papers into new formats such as blog posts, social media snippets, or video scripts. How will it create impact? Saves time in the ideation and drafting process, allowing more focus on strategic content planning. Enables marketers to produce a continuous flow of fresh, relevant content, helping maintain audience engagement.

As influencers and creators expand beyond social media into newsletters, IRL events, podcasts, and other forms of media, bigger agencies that already have offerings in these areas will be able to easily step in. More consolidation is coming. Holding companies will continue scooping up influencer-led agencies to stay competitive and bolster their expertise.

Hello everyone and welcome to the Banking and Payment Show, A Behind the Numbers podcast from eMarketer. Today is March 11th, 2025. I'm Rob Rubin, head of business development at eMarketer and your host today. Today we're going to have a chat about whether regulators will allow and consumers will adopt AI over human financial advisors.

Betting on podcasts. For Vox and many other media companies, podcasts have emerged as a space to test both brand storytelling and more sales-driven messaging. Adult podcast listeners will spend an average of 51 minutes per day listening to podcasts in 2025, per our June 2024 forecast.

鈥淚t's a big deal considering the competition that Temu has already given Amazon,鈥� said our analyst Arielle Feger on a recent 鈥淏ehind the Numbers鈥� podcast. 鈥淎dding an ad component鈥�really adds fuel to that fire.鈥�. 3. Sephora. The beauty retailer launched a Hulu "Get Ready With Me"-style show featuring celebrities, adapting popular short-form social media formats for streaming.