All retail media is commerce media, but not all commerce media is retail media. But problems arise when advertisers try to assign credit for a conversion across multiple RMNs and other walled gardens.
48% of US retail business decision-makers say video ads drive the biggest return on ad spend (ROAS) on Amazon, according to March 2024 data by Zogby Analytics and Feedvisor.
Search ads and retail media to aid Western Europe advertisers: Economic uncertainty to bolster use of ad channels that can deliver solid returns in 2023.