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On today's episode, we discuss a part of digital ad spending that will overperform this year, why some countries will see a dip in online shopping, what will happen to time spent on social platforms, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, analyst Zach Goldner, and director of forecasting Oscar Orozco.

Retail media was the fastest-growing digital ad channel worldwidein Q3 2022, with retail media spend increasing 45% versus a year ago, according to Skai. It also gave advertisers more bang for their buck with impressions up 61% and costs per click down 12% year over year.

We've been tracking retail media ads, spending growth for example, and we've seen huge growth in all the territories. We cover. North America, Europe, Latin America, APAC. The vast way is a first party data that these retail properties sit on are clearly reaping the benefits of the cookie deprecation.

I know in certain countries, including Canada for example, Amazon has 80% of the retail media ad spending market and it's similar in many other countries. What's it like in various LatAm countries? Matteo Ceurvels:.

Sarah had made this point on the Reimagine Retail show, that you and Max did with her last Wednesday about retail media, omnichannel retail media ad spending in the US 45 billion space today. Growing a healthy 20% over the next few years, each of the next few years. Today claiming 13% of digital ad spend.

Retail media’s off-site expansion should provide an (indirect) tailwind. The incremental digital dollars that are expected to flow into retail media over the next several years may provide web publishers with an indirect benefit.

The Consumer Electronics Show (CES) starts tomorrow, but companies have already begun announcing their latest consumer technology innovations. Here are two recent announcements and what they could mean for retail media.

Marketing dollars are shifting away from brand-building toward search and retail media that offer immediate, measurable returns. Digital spend is now being adjusted month-to-month based on economic signals, prioritizing platforms that connect with consumers closer to purchase. While this approach delivers short-term wins, it comes at the expense of brand equity that drives sustainable growth.

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss how pet care is moving online, the best pet services retailers are offering, and how recession-proof the category is. Then, for "Pop-Up Rankings," we rank the top four loyalty drivers from pet retailers that other businesses can emulate. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and director of Briefings Jeremy Goldman.