Chart
| Oct 9, 2024
Source: Digiday
Chart
| Mar 1, 2024
Source: Ä¢¹½AV
Chart
| Mar 1, 2023
Source: eMarketer
Chart
| May 1, 2024
Source: Ä¢¹½AV
Chart
| Aug 1, 2023
Source: Insider Intelligence | eMarketer
Chart
| Aug 1, 2023
Source: Ä¢¹½AV
Chart
| Mar 1, 2024
Source: Ä¢¹½AV
Chart
| Mar 29, 2023
Source: eMarketer
Chart
| Feb 3, 2023
Source: eMarketer
Chart
| Sep 16, 2024
Source: Magna Global
And that might be true for some search ads, but in theory, you should have this budget for marketing that doesn't necessarily change just because now we're looking at retail media. In practice though, you might have your brand marketers sitting in a different room than your folks who are interested in merchandise.
Audio
| Oct 25, 2023
Yeah, this is, I think a huge topic is the power of retail media outside of just search advertising or display advertising within search results. Things like social and CTV when retail media networks are partnered with them or own them can be massively powerful. As a curveball, we recently saw news that the White House is urging a TikTok sale in the US or urging by dance to sell TikTok.
Audio
| Mar 21, 2023
Chart
| Sep 5, 2024
Source: Interactive Advertising Bureau (IAB)
Chart
| Sep 5, 2024
Source: Interactive Advertising Bureau (IAB)
Like retail media, you are seeing search ads, you're seeing display ads while you're searching for other things. We think of that as a really performance oriented channel. It gets that incremental lift. We don't yet think of it as a brand marketing channel, a brand lift channel, but that's exactly what it is, trying that new product is brand lift, it is brand marketing.
Audio
| Nov 8, 2023
Their search revenue, in particular Q4 to Q1, went from negative two to plus two, and now Meta snaps the not-so-good streak of three quarters of negative growth, posting a four percent bump. So good for digital advertising in the US. Let's move on to the users for a second, Debbie, because they also seem to shine in that area as well.
Audio
| May 8, 2023
Chart
| Aug 22, 2024
Source: Awin
You think of the search ad, the person's in market, they click on it, they buy it, that's it. But we've actually found that mid-funnel is a really important reason that advertisers are using retail media.
Audio
| Sep 13, 2023
Chart
| Jul 24, 2024
Source: Association of National Advertisers (ANA)
Chart
| Dec 13, 2023
Source: Borrell Associates; Inside Radio
Chart
| Jun 11, 2024
Source: Ignite Visibility
Chart
| Jun 16, 2024
Source: Magna Global
Chart
| May 15, 2023
Source: Insider Intelligence
Chart
| Nov 30, 2023
Source: Interactive Advertising Bureau (IAB)
Chart
| Nov 30, 2023
Source: Interactive Advertising Bureau (IAB)