Digital ad spending growth in Canada continues apace, driven in large part by key industries tied most closely to the digital economy. Our rankings show that retail and CPG lead the way, while sectors like travel and automotive are still recovering from hard times during the pandemic.
British supermarket Morrisons became the latest UK retailer to unveil its own retail media network in September. It follows similar moves by Tesco, Boots, and Sainsbury鈥檚鈥攈eralding an acceleration of retail media in the UK. This Analyst Take will explore what鈥檚 driving the shift, as well as our predictions for the future of UK retail media networks.