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Snapchat launches 鈥楩ind Your Favorites鈥� campaign: Creator-focused strategy aims to grow engagement and revenue amid TikTok's uncertain US future.

Job cuts at Meta and Microsoft could strain remaining workers as companies shift focus to AI amid changing corporate and political dynamics.

Will Meta鈥檚 moderation pivot hurt brand safety? Possibly, but other safety features and the company鈥檚 enormous reach means brands won鈥檛 stop spending.

The number of LGBTQ+ consumers in the US is growing, and they seek authentic inclusivity from brands trying to reach them.

National security fears have little effect as users flock to RedNote. Monetization challenges and scalability questions could limit its ability to rival TikTok鈥檚 dominance.

Inside Reddit鈥檚 international push: Multilingual tools boost engagement as markets like India and Brazil emerge as key growth drivers for 2025.

On today's podcast episode, we discuss where the content production dollars will be going, what the Omnicom and IPG deal will mean for the agency client relationship, and how the antitrust and other legal cases against Amazon, Apple, Google, Meta, and TikTok will play out in 2025. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President of Research Jennifer Pearson, and Vice President Paul Verna.

Social media鈥檚 $11 billion revenue from minors may be disrupted under California鈥檚 SB 976 as addiction-focused algorithms face mounting legal pushback.

Social media dominates teen lives: Balancing screen time, mental health, and meaningful digital engagement becomes increasingly urgent for parents and educators.

Whatnot raises $265M amid TikTok ban fears: ByteDance pushes Lemon8, but the US-based livestream shipping platform gains investor confidence and market traction.

Meta鈥檚 pivot to community notes offers more free expression but risks spreading misinformation, alienating users, and damaging brand safety for advertisers.

鈥淯nderconsumption core鈥� trends on TikTok: 3 in 5 Gen Zers are following the trend, leading many to cut back on online shopping.

Marketing has dramatically changed over the first quarter of the 21st century. The rise of digital, hyper-specific targeting, connected TV(CTV), and real-time advertising marketplaces are just a few of the trends that have made the marketing industry almost unrecognizable to what it was at the beginning of 2000.

The former Bush aide鈥檚 elevation could reshape content moderation policies as Meta navigates polarized users and criticism of its content moderation policies.

Recent data suggests that baby boomers, often stereotyped as technologically challenged, are instead simply selective in the digital media they consume.

Influencer marketing in Canada is growing. It is driven, in larger part, by the expansion of social media advertising, a staple for most brand marketers.