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Amazon is hanging out there too, with ads on Freevee and live sports. And social video has expanded, with TikTok eyeing CTV formats. With two-thirds of spending still going to linear for the foreseeable future, CTV platforms are fighting over a limited number of ad dollars.

Today's facts, only three sports professionals, Jeremy, across the major US sports have had their jersey retired leaguewide, not just for their team. Who are they? Jeremy Goldman:. Michael Jordan. Marcus Johnson:. Nope. Jeremy Goldman:. Ah, what? Wayne Gretzky. Marcus Johnson:. Yep. Wayne Gretzky's number 99 jersey in hockey. Jeremy Goldman:. Bill Russell. Marcus Johnson:. Very nice.

So, that's almost over 230 billion wagered in 2025, and there's a great hypocrisy here where the leagues, the colleges, and sports venues, they're all attaching themselves to these brands and they're all obviously advertising at a very heavy pace on all sports broadcasts and elsewhere.

The magic of NBA basketball, or really any high level sport, is watching people perform these incredible feats. The magic of it really is seeing someone who is bigger or faster or stronger than most of the sports' audience do these things.

Foot traffic to Nike stores is outpacing the overall sports goods apparel segment by a significant margin. Monthly visits to Nike and Nike Factory stores rose by 8.2% YoY, 21.8%, and 6.0% in December, January, and February, respectively, per Placer.ai. By contrast, sports apparel retailers saw visits fall 3.6%, 5.5%, and 7.6% in the same periods.

Without a sports streaming rights deal of its own, Netflix turned to self-branded events to try and build a sports reputation of its own and build its livestreaming capabilities鈥攅fforts that now feel like a try-out to convince a major sports brand to jump on board.

Driving there was that fear, but that was before Max, formerly HBO Disney plus Netflix all got into advertising and then all these streaming services, including those and others have paid a lot of money to have live sports.

But I found some data from a guy named Bill Carter who's a sports business journal columnist who used to run a sports marketing agency, and by his estimation, 17% of D1 student athletes nationwide had some kind of NIL deal in 2022. Marcus Johnson:. 17? 1, 7?

Coverage of sports betting, including commentary on what it means for advertisers. Sources. Advertiser Perceptions. Antenna. Bloomberg. Digiday. Madison and Wall. Netflix. Nielsen. Reelgood. SVB MoffettNathanson.

Under Armour also faced backlash after promoting its 鈥渇irst AI-powered sports commercial鈥� on Instagram. 鈥淯nder Armour asked us to build a film from nothing but existing assets, a 3D model of Anthony Joshua, and no athlete access,鈥� wrote director Wes Walker on the post, noting the whole process took just three weeks.

Well, it looks like Sports Illustrated's website right now. Marcus Johnson:. Oh, great magazine. We used to get the tear-outs, the Sports Illustrated for kids, collect the cards. Rahul Chadha:. Yeah. Football phone. Ross Benes:. Anyway, that's what we got. Say again? Rahul Chadha:. Football phone. Does that date me? Do you guys not know the football phone? Marcus Johnson:. Football phone?

Market leader Amazon is doubling down on ad-supported CTV through its sports licensing strategy, which includes exclusive rights to the NFL鈥檚 Thursday Night Football franchise. Other retailers, like Kroger, are stretching their media networks into the CTV space through partnerships with the likes of Roku. Expect more of this. The potential for closed-loop attribution.

Using Pinterest data, the companies found interest overlap with female sports and outdoor goods buyers at Patagonia, REI, and lululemon athletica. Lesson learned: Camp Chef used that overlap to build a cohort for targeting and creating the right messaging for marketing to these shoppers, leveraging female creators and hosting a grill-off to deliver that message.

Sports and outdoors: Aggressively high change in cost, modest ecommerce sales growth, modest increase in ad spend investment, lower ROAS. Tools and home improvement: High increase in cost, minimal ecommerce sales growth, increase in ad spend investment, lower ROAS. Toys and games: High increase in cost, modest ecommerce sales growth, modest increase in ad spend investment, lower ROAS.

They're going to want to spread their risk a little bit because some of the media companies that have held NBA rights, particularly local sports broadcasters, have been hit hard, and you've seen this in MLB too, like with Diamond.

For any sport? Gadjo Sevilla (01:28):. Exactly. Marcus Johnson (01:30):. Yes, for a sport. I've got it by sport here. So the one that people thought that would be the easiest to qualify for was a air rifle. Gadjo Sevilla (01:39):. Cool. Marcus Johnson (01:41):. 15% of British people said they could definitely or probably qualify for that event, 13% for archery, 10% for badminton.

And with an international portfolio that includes Premier League matches in the UK and other prominent soccer properties in Western Europe, Amazon means business when it comes to live sports. Compared with traditional media companies, it has deep cash reserves and no need to monetize sports video directly, as long as it helps turn the flywheel.

AP has a history of using automation in news production, from recapping corporate earnings to local sports events. This partnership could help AP incorporate generative AI responsibly in future services. AP says it hasn鈥檛 used generative AI in news stories yet.

If you are at a loud sports bar and you want to be able to hear the TV that you can't hear, or if you're in the airport and you want to tune into a specific announcement, but not other announcements and a whole range of other use cases. Now is this really going to happen? I don't know.

Amazon still hasn鈥檛 figured out the right formula for physical retail: The retail giant closes three of its Amazon Go convenience stores, leaving it with just 17 nationwide.

Livestream platforms like TalkShopLive can also help brands take advantage of live events like concerts or sporting events. Kate Hudson recently hosted a shoppable concert on TalkShopLive with Rolling Stone to promote her debut album 鈥淕lorious.鈥�.

Amazon鈥檚 content expenditures climbed by 28% to $16.6 billion in 2022 from $13 billion in 2021, with Amazon Originals, live sports coverage, and licensed third-party video bundled with Prime growing roughly 40% to $7 billion. This new policy could reshape the streaming landscape and developer ecosystem given Amazon's considerable US presence; nearly three in 10 US CTV households own a Fire TV.

They've also come under criticism within the running community for their work with Alberto Salazar, who is one of the most famous running coaches, is now banned from the sport, and their treatment of female runners when they were pregnant, such as Allyson Felix, and she's spoken out against them as well as others.

Netflix is also attempting to launch its own marquee sports events like tennis tournaments and boxing matches that open up the possibility for lucrative brand partnerships. It also recently secured the streaming rights to World Wrestling Entertainment and could win rights to two high-profile holiday season NFL matches, which could help draw more ad spending.

Even-numbered years tend to have higher growth rates, due to elections and big sporting events. Negative signs:. Dentsu recently downgraded its global ad spending forecast slightly, arguing that ad spend growth is actually an illusion driven by inflation. Many tech and media companies are watching their budgets, due to large rounds of layoffs.