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This has been driven by live sports viewership. Demographics. CTV has the largest audience share among millennials: There will be 62.0 million millennial CTV users in the US this year, per our forecast. Traditional TV in the US is dominated by the 65-and-older age group, which spends 4 hours, 58 minutes (4:58) watching linear TV per day.

Search and answers: Timeliness has been an issue, particularly when it comes to data like sports scores. In response, Microsoft will increase by fourfold the number of grounded data sent to the model for queries looking for direct and factual answers, like numbers from financial reports. The company is also considering adding a toggle for the level of precision versus creativity in query answers.

Amazon is hanging out there too, with ads on Freevee and live sports. And social video has expanded, with TikTok eyeing CTV formats. With two-thirds of spending still going to linear for the foreseeable future, CTV platforms are fighting over a limited number of ad dollars.

Today's facts, only three sports professionals, Jeremy, across the major US sports have had their jersey retired leaguewide, not just for their team. Who are they? Jeremy Goldman:. Michael Jordan. Marcus Johnson:. Nope. Jeremy Goldman:. Ah, what? Wayne Gretzky. Marcus Johnson:. Yep. Wayne Gretzky's number 99 jersey in hockey. Jeremy Goldman:. Bill Russell. Marcus Johnson:. Very nice.

The magic of NBA basketball, or really any high level sport, is watching people perform these incredible feats. The magic of it really is seeing someone who is bigger or faster or stronger than most of the sports' audience do these things.

So, that's almost over 230 billion wagered in 2025, and there's a great hypocrisy here where the leagues, the colleges, and sports venues, they're all attaching themselves to these brands and they're all obviously advertising at a very heavy pace on all sports broadcasts and elsewhere.

Without a sports streaming rights deal of its own, Netflix turned to self-branded events to try and build a sports reputation of its own and build its livestreaming capabilities鈥攅fforts that now feel like a try-out to convince a major sports brand to jump on board.

Foot traffic to Nike stores is outpacing the overall sports goods apparel segment by a significant margin. Monthly visits to Nike and Nike Factory stores rose by 8.2% YoY, 21.8%, and 6.0% in December, January, and February, respectively, per Placer.ai. By contrast, sports apparel retailers saw visits fall 3.6%, 5.5%, and 7.6% in the same periods.

But I found some data from a guy named Bill Carter who's a sports business journal columnist who used to run a sports marketing agency, and by his estimation, 17% of D1 student athletes nationwide had some kind of NIL deal in 2022. Marcus Johnson:. 17? 1, 7?

This suppressed ad spending on transit, street furniture (curbside placements at newsstands, kiosks, and convenience stores), and place-based ads (seen in venues such as malls, sports arenas, restaurants, and gyms). Roadside traffic did not decline as much, which contributed to billboards receiving a greater share of OOH budgets. Placed-based has been the slowest to recover.

Sports and athletic apparel companies like Nike, lululemon athletica, and adidas will be among this year鈥檚 D2C sales growth winners, alongside Tesla and HelloFresh. Meanwhile, companies like StitchFix and SmileDirectClub will see negative growth this year. Peloton, in particular, has struggled this year as it attempts to rightsize itself after a pandemic boom.

Under Armour also faced backlash after promoting its 鈥渇irst AI-powered sports commercial鈥� on Instagram. 鈥淯nder Armour asked us to build a film from nothing but existing assets, a 3D model of Anthony Joshua, and no athlete access,鈥� wrote director Wes Walker on the post, noting the whole process took just three weeks.

Chinese retailers may cut ad spending under new tariffs: US tariff crackdown could impact Temu and Shein's ad investments, reshaping the digital ad market.

Well, it looks like Sports Illustrated's website right now. Marcus Johnson:. Oh, great magazine. We used to get the tear-outs, the Sports Illustrated for kids, collect the cards. Rahul Chadha:. Yeah. Football phone. Ross Benes:. Anyway, that's what we got. Say again? Rahul Chadha:. Football phone. Does that date me? Do you guys not know the football phone? Marcus Johnson:. Football phone?

Market leader Amazon is doubling down on ad-supported CTV through its sports licensing strategy, which includes exclusive rights to the NFL鈥檚 Thursday Night Football franchise. Other retailers, like Kroger, are stretching their media networks into the CTV space through partnerships with the likes of Roku. Expect more of this. The potential for closed-loop attribution.

Netflix is also attempting to launch its own marquee sports events like tennis tournaments and boxing matches that open up the possibility for lucrative brand partnerships. It also recently secured the streaming rights to World Wrestling Entertainment and could win rights to two high-profile holiday season NFL matches, which could help draw more ad spending.

They're going to want to spread their risk a little bit because some of the media companies that have held NBA rights, particularly local sports broadcasters, have been hit hard, and you've seen this in MLB too, like with Diamond.

Using Pinterest data, the companies found interest overlap with female sports and outdoor goods buyers at Patagonia, REI, and lululemon athletica. Lesson learned: Camp Chef used that overlap to build a cohort for targeting and creating the right messaging for marketing to these shoppers, leveraging female creators and hosting a grill-off to deliver that message.

Sports and outdoors: Aggressively high change in cost, modest ecommerce sales growth, modest increase in ad spend investment, lower ROAS. Tools and home improvement: High increase in cost, minimal ecommerce sales growth, increase in ad spend investment, lower ROAS. Toys and games: High increase in cost, modest ecommerce sales growth, modest increase in ad spend investment, lower ROAS.

Livestream platforms like TalkShopLive can also help brands take advantage of live events like concerts or sporting events. Kate Hudson recently hosted a shoppable concert on TalkShopLive with Rolling Stone to promote her debut album 鈥淕lorious.鈥�.

AP has a history of using automation in news production, from recapping corporate earnings to local sports events. This partnership could help AP incorporate generative AI responsibly in future services. AP says it hasn鈥檛 used generative AI in news stories yet.

If you are at a loud sports bar and you want to be able to hear the TV that you can't hear, or if you're in the airport and you want to tune into a specific announcement, but not other announcements and a whole range of other use cases. Now is this really going to happen? I don't know.

On today's podcast episode, we give out some 2024 retail awards for the most must-visit store, the Gen Z darling, the best innovator, the small stuff worth sweating award, and the comeback story of the year. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves, Vice President of Content Suzy Davidkhanian and Senior Analyst Blake Droesch.

Brommers said the traditional big sports like college football and men鈥檚 college basketball are not the brand鈥檚 high engagers. A female gymnast is its No. 1 athlete. 鈥淥ur audience is more interested in their personal stories off the field [or] court,鈥� he said. However, unlike the musicians on TikTok, these athletes are not creators, so the American Eagle team does more lifting on the content.