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Its 鈥淢oments鈥� feature allows users to share platform-approved clips rather than unauthorized screen captures, showing how streaming services are adapting to modern viewing habits.

Its 鈥淢oments鈥� feature allows users to share platform-approved clips rather than unauthorized screen captures, showing how streaming services are adapting to modern viewing habits.

The company underdelivered on its first year of streaming football, but 2023 results have been positive and the inevitable flow of sports viewership from linear TV to streaming will yield higher results for Amazon over time. A duopoly threat: With US ad growth set to outpace the ad duopoly, Google and Meta are paying special attention to Amazon.

Live engagement is at an all-time high, with 70% of viewers using multiple platforms while watching the game, according to a new Adtaxi survey. The most effective Super Bowl campaigns are no longer just a single ad鈥攖hey鈥檙e an entire conversation spanning digital, social, and streaming. Given that, it's no surprise omnichannel media is a leading investment priority for brand and agency marketers.

But through it all, viewers and ad revenues continue to grow. 1. Industry troubles won鈥檛 negatively affect esports or GVC viewer growth. To view the full forecast for GVC viewers, click here, and to view the full forecast for esports viewers, click here. Esports viewership continues to increase.

What鈥檚 changed is consumer media consumption habits and how advertisers reach them: Viewers have shifted from mostly linear TV to a mix with CTV鈥攊ncluding streaming and digital video. Listenership has shifted from mainly terrestrial radio to digital audio streaming and podcasts. In addition, social media has changed consumer behavior. Digital鈥檚 share is now higher than we expected.

Advertisers should shift toward investing in longer-form content to strengthen consumer engagement鈥攂ut should ensure that this content maintains high-quality standards that keep viewers engaged.

Subscription streaming services: Paid services like Netflix, Hulu, and Prime Video remain popular. Free streaming services: Free streamers like Tubi, Pluto TV, The Roku Channel, and Crackle are gaining viewers. (We include YouTube in our CTV definition. YouTube has subscription offerings, but viewers spend more time on its free service.).

However, there are fears that the 鈥淭ikTok Hauls鈥� trend鈥攚here social media users post videos of themselves trying on products and asking viewers whether they should keep or return them鈥攊s contributing to the problem of surging returns in the UK. People are willing to splash out on social. Average transaction value is 拢117.81 ($146.48), per Adyen鈥檚 report.

As Netflix continues to invest heavily in its content library and explore new revenue streams, its ability to execute its ambitious plans will be crucial in sustaining its momentum and premium valuation in the highly competitive streaming market.

Not just TV versus streaming: TV and streaming services are considered the main battleground for sports viewership and advertising spending. But TikTok鈥檚 courting of advertisers shows that, as more spending shifts to digital channels, linear TV doesn鈥檛 just have to worry about streaming eating its market share.

Younger consumers remain the bigger users of video streaming services, but there鈥檚 growth among older consumers鈥攗p 8 percentage points YoY in the 55-to-69 age range, according to June 2024 data from Nielsen. Sources. connective3. Nielsen.

Fubo calls for Congressional oversight on a major streaming venture: claims it monopolizes 80% of US sports broadcasts.

Google's integration of its Gemini AI into Google TV could transform how viewers engage with their TVs, enabling natural language conversations about everything a viewer is watching. Building on Google Assistant鈥檚 functions, the AI will also create custom artwork and control smart home devices while the TV is in ambient mode. TVs get an AI upgrade.

Roku posts strong Q3 revenues growth, attributes to content, ads, and new TVs: ARPU drops as losses mount, but the company remains optimistic amid streaming challenges.

The update adds a sponsorship section and dedicated Creator Profile within Twitch鈥檚 Creator Dashboard that helps creators introduce themselves to sponsors through features like introductory text, top categories, featured clips, and viewership and audience demographic metrics. Twitch also partnered with stream management service StreamElements to facilitate streamer and sponsor connections.

Substack launched its TikTok Liberation Prize in January, awarding TikToker Aaron Parnas $25,000 for posting a clip persuading TikTok viewers to join Substack. The platform also launched its $20 million 鈥渃reator accelerator fund鈥� in January to draw multimedia creators away from other platforms.

When it comes to CTV, said Benes, each stakeholder鈥攖he advertisers, the streaming services and the vendors鈥攎ust make changes to foster more effective buys. 鈥淭he streaming services have to get better about being honest on audience parameters so that they aren't taking more spend than they can deliver on the particular target,鈥� he said.

As that process plays out and legacy broadcast channels like ESPN move from the cable and satellite ecosystem to a D2C streaming model, sports fans will ditch their cable bundles for streaming services. That migration of viewership could be the final blow for the legacy pay TV business, which in recent years has been held together by live sports. The future of streaming media is ad-supported.

Connected TV: 鈥淰颈别飞别谤蝉 are platform agnostic鈥攖hey are going to the streaming platform based on the content that's provided, not the platform itself鈥攁nd it's really important for advertisers to ensure they have the viewability across that content, based on what their audience is watching.鈥�. AI: 鈥淚t鈥檚 definitely the buzzword of the year, and for good reason.

Streaming Platforms Are Launching Content Appealing to Hispanic Viewers Fast and Furiously. Hispanic viewers are spending more time on streaming platforms and less time with live TV. Nielsen鈥檚 National TV Panel found that Hispanic adults ages 18 and older spent 14 minutes less per day watching live TV in 2022 than in 2021.

NBCU's president of advertising and partnerships Alison Levin highlighted that 70% of its content hours are live moments, which it has intentionally made available on streaming platforms like Peacock.

The increased ownership of smart TVs in Canada (now higher than 50% of internet users) and cord-cutting have driven CTV viewership up, especially among younger age groups. Digital video time spent is almost on par with TV. This includes CTV, plus videos viewed on desktop/laptop computers and smartphones (excluding social media).

Despite modest viewership compared to Fox News鈥攁veraging 309,000 prime-time viewers versus Fox鈥檚 3.1 million鈥擭ewsmax positioned the IPO as a referendum on consumer demand for right-leaning alternatives. CEO Christopher Ruddy criticized the inefficiencies of the cable bundle and framed Newsmax as a modernized platform with revenues from advertising, carriage fees, podcasts, and streaming.