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I think it's this interesting kind of novelty thing where it works to some degree, but ultimately it almost becomes a little bit of a thing that helps you improve the time spent within a particular app as a oh, that's interesting. I didn't realize I needed that ingredient. But ultimately it can sometimes be distracting because often you do know exactly what you want. Sara Lebow:.

However, Insider Intelligence, senior director of briefings, Jeremy Goldman points out user engagement has since fallen with analytics data from Sensor Tower and SimilarWeb indicating significant drops in daily active users and time spent on the app. Sensor tower, they say it's a 20% drop in daily active users, 50% fall in time spent on the app, a week post launch falling from 20 minutes to 10.

What non-work activities are remote folks doing during a video call? 29% will use the bathroom, 21% browse social media-. Sarah Marzano:. A video call? Marcus Johnson:. Yeah, camera off. They'll just go camera off, but someone's on video. Blake Droesch:. Hopefully sound, too. Marcus Johnson:.

Consider video podcasts. Thanks in part to social video clips, video podcasts are becoming increasingly popular. In fact, YouTube is the top podcast platform, according to an October 2022 survey conducted by Morning Consult. If measurement is holding you back from advertising on podcasts, video podcasts could be a great test and learn vehicle. The two O鈥檚 of measurement: omnichannel and outcomes.

Shoppable video is a powerful tool to drive mobile conversion. Short-form video continues to gain share of attention鈥攅ngagement with Reels, TikTok, and YouTube Shorts saw huge YoY growth in 2022, per December 2022 data from Comscore. Shoppable videos, which feature products and embedded links so viewers can purchase those products instantly, have been shown to boost conversion rates by as much as 30%.

We're going to be seeing more of this multimodal functionality where you can use audio, images, video, text interchangeably and get output based on it.

On today's podcast episode, we discuss just how bad ad fatigue is getting, how GenAI might revolutionize the in-car experience, the most interesting ways that out-of-home advertising is evolving, if niche video streaming services can gain share, how much the 鈥淎merican Dream鈥� costs, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, Director of Reports Editing Rahul Chadha, and Vice President of Briefings Stephanie Taglianetti.

Invest in acquiring Gen Z customers as their spending power grows, with an emphasis on marketing through digital channels like TikTok, where they spend the most time. Look to the growth areas. Align as much as possible with categories that present the strongest growth opportunities for online sales, such as food and beverage and health and personal care. Expand digital sales and marketing reach.

This is likely due to relatively expensive mobile plans in Canada鈥攁nd the fact that TikTok requires more mobile data delivering constant high-definition video. The potential TikTok ban in the US is being watched closely by the government of Canada.

We know that Shorts viewership is pretty good, and I think part of that is because I personally have noticed that Shorts are creeping into, whenever I'm on YouTube, often there will be a random Short that pops up while I'm in part of the, when it introduces more content after my video feed or the current video I selected is finished, it's putting Shorts in front of me.

But also, I mean, to what you were talking about, more time spent. Gen Z-ers 18 to 24 already spending more time than millennials, and they average about 43 minutes a day, which is close to double millennials time spent on the platform. Paola Flores-Marquez (11:04):. Yeah.

Yeah, time spent. A fascinating point. Yeah, people are not going to wear this thing all the time. I'm just saying that because it costs so much damn money. I couldn't see myself ever wanting to take it off. Gadjo, what do you think? Gadjo Sevilla:. Yeah, so while there are mixed reality headsets out there, few are being marketed as a spatial computer.

Welcome to the Behind the Numbers Daily, an 蘑菇AV video podcast made possible by Roundel. If you're listening where you normally listen, you can head over to YouTube to watch us. Just search for 蘑菇AV or keep listening without the video. It's up to you if you are already watching on video. Hello, welcome. I'm Marcus. To them, I'm joined by two people.

On today's podcast episode, we discuss which app experiences best transfer over to the new Apple Vision Pro mixed reality headset, whether instant AI-generated videos will be a hit, department stores' path to relevancy, if folks are ready for shoppable media, how marriage is changing in the US, and more. Tune in to the discussion with our analysts Ross Benes, Bill Fisher, and Carina Perkins.

On today's podcast episode, our vice president of Briefings Stephanie Taglianetti hosts a mock-debate-style analyst showdown on Meta versus TikTok. Analyst Debra Aho Williamson and director of Briefings Jeremy Goldman go head to head, advocating on behalf of Meta (Debra) and TikTok (Jeremy) to prove which social platform is the bigger threat in three areas: getting people to spend time on each app, meeting advertisers鈥� needs, and AI innovation.

There are also services that could deepfake your voice, create videos. I mean in terms of applications, we are already seeing vast improvements. So I think in general it will grow exponentially. It's just how it's reflected or how it's used, and that's really the key there. Adoption is going to be quite specific to certain aspects of it.

So there's a fragmentation of the audience that would probably represent a ceiling for podcast time spent in a day. If we broke out audiobook time spent, which I don't know we do, but we did ask that question or GWI asked that question in the GMI report, but didn't split it out from music streaming. So we don't know exactly how much audiobook time spent is, but it certainly is growing. Bill Fisher:.

Lance runs our video podcast. Thanks to everyone for listening in. We hope to see you on Monday for Behind the Numbers: Daily, an eMarketer podcast. Happiest of weekends. Except you, Stuart.

And it's not that they're deleting the apps, but the amount of time spent with them is not growing. If you look at some related forecasts we've done, the time spent among existing users of every social network in the US is either flat or going down except for TikTok, but that means people are basically not spending more time with Snapchat or Instagram or Facebook.

That's an eMarketer video podcast you can watch on YouTube, or you can just listen to it the usual way.

Pointing out that they recently launched robotic systems Sequoia that cut the amount of time spent identifying and storing inventory received at fulfillment centers by 75% and reduces order processing time by up to 25%. So that's helping with some of these numbers. Jeremy, you mentioned advertising, which I guess we should talk about.

Average amount of time spent on different work tasks. So 11% of their day was spent reading and responding to emails, same share for talking on the phone, same share for entering data.

But the other piece that really stood out to me in terms of usage from their earnings report was the time spent growth on Facebook and Instagram. It was up 7% and 6% respectively, which is also just incredible growth considering how much time people are already spending on these platforms.

Yeah, so people love short form video, and I don't think that that is necessarily going to change, but one of the big shifts we've seen in the social media space overall over the past year is this, I wouldn't say, reversal, but move towards longer form content even on TikTok, which now allows videos up to 30 minutes long.

Average time spent in the app also tanked, falling from 21 minutes, which is a few minutes off Twitter's average, to just three. Our very own Senior Director of Briefings Jeremy Goldman writes that. "It's far too soon to consider Threads the next Google Plus, Vine or Yik Yak. Threads has the potential to find its own niche as a platform, assuming Meta gives it the time," end of his quote.