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Google pushed new ways to drive travel conversions via Performance Max as well as new travel features on Search. These updates are useful for both advertisers and users because they streamline ads across platforms. Ads can push automatically across Google Maps, Search, YouTube, and Hotel Ads.

Walmart has launched Walmart+ Travel, a partnership with Expedia Group that offers travel benefits to members. The retailer also hosted Walmart+ Week, its answer to Amazon Prime Day, which may have boosted membership adoption. While Walmart+ membership lags behind market leader Amazon Prime, it鈥檚 still in its early days with room to grow.

When analyzing the performance of MNTN advertisers across multiple verticals, including fashion and apparel, home and garden, and travel, we found that all saw increased performance metrics within the past year.

For instance, Gen Zers often gravitate toward YouTube for deeper, more detailed searches on a particular topic, whereas they might go to TikTok or Instagram for quicker searches (like fashion trends or travel recommendations). Social commerce trends and capabilities dovetail with new search behaviors.

The different tiers added new travel and entertainment (T&E) statement credits, such as for Delta Stay, rideshare, and Resy. New reward categories. Additional spending categories were also introduced to the business cards, expanding points eligibility for spending on transit, US shipping, and office supply stores. Will it work?

Airbnb hosts can now hire each other: The official network of seasoned co-hosts, alongside a spate of customer-facing app updates, could help Airbnb recover after its last-quarter earnings miss.

Businesses with sufficient funds are making a relatively safe bet by focusing on the power of key shopping and travel destinations to drive sales鈥攚hich luxury labels like Victoria Beckham have cited as critical to fueling growth in otherwise dampened times of spending.

When users want to learn how to decorate a living room, apply a current makeup technique, or find a hotel in a travel destination, social search ads can help them learn something new鈥攁nd learn about a brand. Make organic social content searchable. 

Sensei raises $16 million in seed round: The retail tech provider has its sights set on bringing automated, contactless stores to Europe.

That increase will be more than the faster growing travel industry鈥檚 total digital ad spending figure of $6.79 billion for 2023. And though travel is growing at a faster clip, its digital ad spending is still in recovery mode from a sharp contraction during the pandemic. Retail鈥檚 ad spending will grow nearly twice as fast as nonretail spending this year.

During the event the retailer will offer a slew of perks including: double the fuel discount it offers at Exxon and Mobil stations nationwide to 20 cents per gallon; up to 20% back in Walmart Cash on flights, hotels, car rentals, and other activities booked through Walmart+ Travel; free Express Delivery; three free months of Walmart+ InHome; and access to exclusive new and unique items.

Co-brands can be a valuable loyalty and revenue driver for merchants, and there鈥檚 plenty of room for them to grow

And in a Prime Day first, Amazon teamed up with Priceline to offer exclusive travel discounts to take advantage of strong travel demand. Looking ahead: Given the economic pressures on consumers, ranging from inflation to student loan payments to the end of emergency SNAP benefits, it鈥檚 unsurprising that many are using Prime Day sales as an opportunity to stock up on essentials.

Shein could send more of its low-cost goods to US warehouses from China to decrease the distance items need to travel once a customer hits the buy button. Amazon could deprioritize its plan to fight back against companies like Temu鈥攚hich involves featuring cheap items from Chinese sellers on a dedicated section of its homepage.

Travel and events will remain top spending categories:. US spending on movies and live performances grew 31% YoY through September 2023, per Mastercard. This can be attributed to the popularity of Taylor Swift鈥檚 and Beyonce鈥檚 tours, as well as the 鈥淏arbenheimer鈥� phenomenon.

However, many of those consumers either shifted their spending to travel and other services or pulled back due to inflation. Although luxury sales remain well above prepandemic levels, they are decelerating as they slowly return to more typical growth patterns. After US personal luxury sales grew a healthy 13.3% last year, our luxury goods forecast expects growth to decelerate to 6.6% this year.

Perplexity has identified over a dozen 鈥渒ey鈥� advertising categories for its initial launch, including technology, health and pharma, finance, and travel. The platform is offering unique opportunities such as answer page takeovers and sponsored "Related Question" sections to maximize brand exposure.

Shoppers are willing to travel for free returns. Some 40% of shoppers would travel up to five miles for a free return, according to a September 2022 survey by Happy Returns. Once customers are in stores, retailers can use store credit and special deals to encourage return dollars turn into another purchase.

This included pivoting rewards from travel toward everyday spending categories like groceries. Many also introduced rewards that catered to pandemic-era consumer trends, like at-home fitness programs and streaming services. Why it matters: Now, issuers are spending more than ever on card benefits, even as consumer spending growth wobbles.

Travel tie-ups. Like rival Mastercard, Visa benefited from strong travel demand last quarter. Domestic US travel surged 84% YoY during the period, per Emburse. Travelers attending the FIFA World Cup and loosened domestic travel restrictions in China also helped boost Visa鈥檚 volume.