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It's really just a much more unpredictable landscape because it used to be that the platforms that were most involved in sports were the ones that had the big budgets and the combination of legacy media and streaming media. But now you've got these tech players and you have these sort of device companies and it's just very different now.

A couple of years ago, it also acquired ZeniMax Media, which owns a lot of large development and publishing studios itself. What makes this one so big is... I think part of it is a little bit of inflation from previous deals driving up the value of large games publishers.

Gen Z steals the limelight in the UK when it comes to digital habits. But millennials are even more digital, and Gen X sweetens its own 鈥渄igitalness鈥� with financial clout.

Well played England. But in terms of viewership, yeah, the women's football interest is rapidly climbing. The article from Ms.

B2B marketing teams rely on eMarketer media solutions to elevate their thought leadership and build meaningful relationships through exclusive webinars, guides, infographics, and more. Visit emarketer.com/advertise to learn more about our proven approach. Hello everyone, and welcome to The Banking and Payments Show: Behind the Numbers podcast from eMarketer. Today is August 20th, 2024.

Welcome, folks, to Behind the Numbers Show, that takes you around the world, looking at what various countries are doing in the world of commerce, media, and advertising.

Younger generations are behind the demand for foreign content in the UK. YouGov reported that 18- to 24-year-olds stream or download foreign content more than their elders, with a notable jump from 12% in February 2020 to 22% in February 2023.

Anyone who's a science person or medical anything, this Cleveland Clinic, National Institute of Health, the British Heart Foundation, everyone. Paul Verna:. I've heard that stat before and all I can say is that's not how I want to get to the moon. I'll just take a space suit and a nice little rocket, but not stretching myself out that way. Marcus Johnson:. It's too many miles.

Does 17% of the population even edit, do all of those media editing things? I don't think, and let alone using AI along with them? That doesn't make any sense to me. Unless they're qualifying that it is putting a filter on an Instagram picture, I don't think 17% of the population's even engaged in that type of behavior with creating media, in general. Marcus Johnson:. Yeah.

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the current retail media era, the partnerships that make the most sense, and how social media plays a role in this space. Then for "Red-Hot Retail," our analysts give us four spicy predictions about the future of retail media. Join our analyst Sara Lebow as she hosts vice president and analyst Andrew Lipsman and analyst Max Willens.

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Because it's been such an informative day and everyone here has sat on panels about the outlook for retail media, CTV, social, data, et cetera, we thought a great way to wind down the fun would be to play a game. What do you think, Marcus? Marcus Johnson:. I hate games.

In the UK, the world鈥檚 largest legal sports betting market, publisher The Guardian banned all gambling advertising as of June 15, 2023. Also in the UK, the English Premier League will phase out gambling sponsorships on the fronts of its teams鈥� jerseys by the end of the 2025鈥�2026 season.

Takeaway: The move to mobile media is slower in Canada compared with similar digitally inclined markets. Sources. Bank of Canada. CB Insights. Federal Reserve Bank of Kansas City. Financial Times. FIS. J.D. Power. Ontario Securities Commission. Payments Canada. Statistics Canada. The World Bank. Visa.

But I still fall on the side of realism, which is if you look at a platform that the visits have skyrocketed over 500% in the US and 350% in the UK in the week following the election.

Yeah, I'm British. I lived in America for 17 years, but I'm back in the UK. I paid for college with websites. I did a physics degree at Cambridge, but I focused specifically on rowing. And I paid for college with websites and a bit of rough labor and stuff during the summers, and it worked out very well and it turned out that I could turn that into my job. (02:37):.

He explains that the audio giant is offering four categories of courses in the UK: make music, get creative, learn business and healthy living. Product Director Mohit Jitani says users are already coming to Spotify for education via podcasts. So educational content makes sense. Courses are available in the UK in Spotify's app by clicking on a new pill-shaped icon on the top of the home screen.

Based on our penetration figures, sub OTT appears to be entirely mainstream in China, the US, the UK, Canada, and Australia. Meanwhile, in countries as disparate as Italy, India, and Argentina, barely more than a third of the online population is using the medium. And in Japan, Indonesia, and South Korea, sub OTT seems almost rare.

Other countries like the UK employ a JIC approach to measurement, and a US JIC was formed in January. There's been some debate about whether the US JIC is really a JIC at all. The UK JIC, for example, selects one currency for each channel and then periodically reassesses its choice and any competitors.

I am located in a tiny village just outside of Cambridge in England. Rob Rubin (01:26):. Okay, and now how many kids do you have now? Maria Elm (01:30):. One, although it often feels like she's 10 people. Rob Rubin (01:33):. How old is she. Maria Elm (01:34):. Now? She is a couple of months shy of two years old. Rob Rubin (01:37):. Oh my goodness.