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The first TV upfronts debuted in 1962 against the backdrop of the Cuban missile crisis, the UK release of 鈥淟ove Me Do,鈥� and the opening season of the awful-yet-lovable New York Mets. Ad space was sold via paper and handshakes, and a single currency measured all.

So now you have a situation where content is being produced by players in a lot of different industries, from tech to traditional TV media and then the likes of the Roku's of the world. The business model for writers or the payout for writers is not nearly as good in digital media right now than it was in previous distribution methods.

Carina, are we singing similar trends in the UK? Carina Perkins:. Yeah, we're seeing a similar trend in the UK, specifically TikTok is playing a really important role in CPG product discovery for Gen Z. There's a really big food community on TikTok. People sharing recipes and new products, and we've seen a couple of food brands go viral.

CPG digital ad spending this year will thus account for a mere 5.4% of total digital outlays in Germany, well below their counterparts in France and the UK. To view the CPG industry digital ad spending forecast, click here. Among industries, too, CPG is the digital laggard.

Prime Day is about accelerating Amazon鈥檚 new flywheel of media, advertising, and commerce. Amazon Prime membership is the fulcrum on which Amazon鈥檚 new flywheel spins. Prime Day is like an extra spin that helps the flywheel gather momentum. After cementing its dominance of ecommerce early on, Amazon is now advancing its media and advertising efforts.

So to start off with British mathematician Alan Turing proposed a test, the Turing test that measured a machine's ability to replicate human actions to a degree that was indistinguishable from human behavior. So could a machine look like a human? It's the Turing test.

Chris Vallance and Liv McMahon of the BBC explained that Anthropic has its own ChatGPT rival called Claude available in the US and the UK, which can handle tasks ranging from sophisticated dialogue and creative content generation to complex reasoning and detailed instruction. Anthropic will now be able to draw on Amazon's huge cloud computing power.

In the UK, for instance, where economic malaise will result in net declines in viewership for Netflix and Amazon Prime Video this year, Disney+ will remain in a distant third place. We project it will close the gap to some degree, but even in 2026 Netflix will still have more than twice as many UK viewers.

For comparison, Canada's average is 19 compared to America's 10, the UK 28, most of ... What the hell are they doing? Do some work, English people. Most mainland European countries, even worse, 30 to 35. Paul Verna:. I thought England wasn't part of the UK. Marcus Johnson:. We pretend we're not, but we are. We love our Scottish, and Welsh, and Northern Irish brethren. Paul Verna:.

So taking the UK as an example, London is the epicenter of most agency brand, any kind of marketer activity. London accounts for a little over 10% of the population. There are big cities around the rest of the UK, but London's the only megacity in the UK. Meanwhile, over a fifth of the UK population lives in rural areas.

But did you know 蘑菇AV also has a division focused on B2B media solutions? You could partner with 蘑菇AV today and connect your brand messaging with our powerful audiences. If you want to learn more, you can head to emarketer.com/advertise. Daniel Konstantinovic (00:28):.

Is that it has three parts, media, advertising, and commerce. Now, Amazon's flywheel is based primarily on commerce and it's built out media and advertising later. And TikTok of course has started with media, which it has already mastered. We have time spent on TikTok by users in the US at about 54 minutes this year, according to our latest estimate of time spent per day.

It came up in a review of a performance that they gave while they were still in England. I feel like a lot of people think of it, and by a lot of people, I mean ugly Americans like me, think of it as being a term related to their arrival in the US, but Beatlemania was well underway before they came to America. Marcus Johnson:. Nice.

In its latest push to expand its US ecommerce marketplace assortment from 170 million items to 200 million items, it鈥檚 been recruiting international sellers based in the UK, Canada, and India to join the platform, per an August report by Chain Store Age.

And this is a UK study from the ADA Lovelace Institute and the Allen Turing Institute. It asks UK adults about the perceived benefits and concerns with AI in a number of different fields, and it came up with a net benefit score in those fields. So all the overall concerns were subtracted from the perceived benefits to give a score.

In the UK, the eurozone, and Turkey, the ad spending outcomes for 2022 were not quite as bad as they appear, thanks to the weakness of the local currency against the dollar:. In the UK, 2022 total ad spending declined by 4.9% in US dollars, but in pounds sterling, spending increased by 拢3.33 billion.

But every time these media rights come up for negotiation, the companies that had them are always hesitant to re-sign. Look at DirecTV and the NFL Sunday package because it's just so much money you have to pour upfront that it's not always worth it.

This is what Insider Intelligence is forecasting for the percentage of UK and US populations that will use a bank chatbot in 2023, which to me, is quite a lot.

But did you know, 蘑菇AV also has a division focused on B2B media solutions? Partner with 蘑菇AV today and connect your brand messaging with our powerful audiences. Visit emarketer.com/advertise to learn more. Hello, everyone, and thanks for joining us today for the Behind the Numbers Weekly Listen, an 蘑菇AV podcast. (00:33):. This is the Friday show, that is usually hosted by Marcus.

And a number you had in here, CTV retail media growing from 2% of retail media pie last year to 6% this year, writing that. That's driven by the launch of ads on Amazon Prime Video. So I think that's a really good focal point for advertisers for next year, those ads in those places. Jeremy Goldman:.

And the third one is Topic, which is owned by Pierre Omidyar, the eBay founder who has been trying to sort of build a media empire with First Look Media and mostly failing at it. But Topic is great.