The integration comes at a crucial time, as TikTok will reach 117.9 million US users in 2025, per our forecast. Why it matters: Cross-platform performance has become an imperative in today's fragmented media landscape鈥攁nd measurement is the top 2025 priority for US marketers by a large margin (see chart).
OpenAI gives partner publishers a flat-rate licensing fee, rather than a share of revenue, while Perplexity offers a 鈥渄ouble-digit鈥� cut of revenue. 57% of US adult support compensating news and media publishers when their content is used to train AI, per News/Media Alliance.
FreeWheel debuts contextual marketplace: New tech enables privacy-friendly, precise ad targeting for streaming TV by analyzing video content in real time.