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YouTube overhauls TV app to compete with streamers: New features like episodes, previews, and subscription tools aim to boost creator monetization and rival platforms like Netflix and Disney+.

Digital ad spending growth in Canada continues apace, driven in large part by key industries tied most closely to the digital economy. Our rankings show that retail and CPG lead the way, while sectors like travel and automotive are still recovering from hard times during the pandemic.

While the fine is overturned, the EU鈥檚 scrutiny of Google鈥檚 practices remains, with further legal battles ahead that could reshape its ad business.

The market for GVC viewership is reaching maturity in the US, but there鈥檚 still room to grow elsewhere. Meta has acknowledged this reality by focusing on attracting creators from the Asia-Pacific region to expand Facebook Gaming. Twitch, Meta, and YouTube remain the big players.

At the start of 2023, marketers began conserving their budgets, spooked by high inflation and interest rates, and in late Q1, we revised our US digital display ad spending forecast downward. We now expect the market to grow just under 8% this year鈥攁bout half as fast as we had predicted in Q4 2022. This year, programmatic will account for over 9 in 10 US display ad dollars.

Sophisticated shoppers have long been the lifeblood of the affiliate marketing industry. But as affiliate marketing has grown more visible, many of those shoppers have gotten choosier about the kinds of deals they take, squeezing the margins of both advertisers and publishers.

US Social Network Forecasts 2024 (Subscription required).

Total media ad spend in the US will reach $389.49 billion this year, according to our forecast. Over three-quarters (77.7%) of that will go toward digital channels like mobile, desktop/laptop, and connected TV (CTV).

US social ad spend will grow YoY in 2025, even as platforms grapple with tariff-related budget cuts from industries that spend heavily on social channels, like CPG and retail.

Amazon is still a powerful force in US retail ecommerce, and its marketplace model has matured over recent years. But growing competition has created some speed bumps, causing us to make small downgrades to our ratings for disruption and leverage.

Looking ahead: A highly competitive holiday season is shaping up, with US retail sales projected to increase by 4.8% YoY, per our forecast; ecommerce is expected to grow nearly twice as fast (9.5%). Nearly 4 in 10 respondents anticipate increasing their ad spend by 11% to 25% in Q4, with an additional 11% expecting to boost their budgets by more than 25%.

KEY STAT: CTV will account for about one-tenth of US total digital ad spending in 2023. What is CTV? We define CTV advertising as digitally sold ads that appear on TV screens. This includes ads shown on smart TVs that feature their own internal internet capabilities as well as ads that are transmitted through external devices, such as Amazon Fire sticks, Blu-ray players, and gaming consoles.

The letter, representing 39 states and American Samoa, the District of Columbia, and the US Virgin Islands, cites research linking social media use to anxiety, depression, and suicidal ideation in young people, per The Verge.

How is the US programmatic display market growing鈥攁nd not growing? Which identifiers and post-cookie targeting strategies are working? How is supply-path optimization affecting the number of partners publishers use?