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Both companies are fighting to grab a larger share of digital ad spending growth.

The survey included over 1,400 industry professionals, marketers, and publishers in the US, UK, Australia, Colombia, India, Mexico, and Singapore. Post-cookie readiness: With regard to post-cookie identity resolution, many marketers appear to be playing the field for the time being.

Connected TV (CTV)鈥檚 growth in reach and audience make it an ideal channel for marketers who want their campaigns to be impactful. Going forward, programmatic ad buying is expected to continue making CTV the perfect performance marketing opportunity.

With advertising spend on digital channels continuing to grow鈥擨nsider Intelligence forecasts that social media ad spend is set to reach $82.88 billion by 2024 in the US alone鈥攖he ability to measure brand lift can help ensure you鈥檙e investing wisely across all channels.

The anticipated global surge in digital ad spending, poised to hit $667.6 billion next year, combined with Meta's effective execution and cost control, puts the company on strong footing.

Facebook average revenue per user (ARPU) grew 6.5% in the important US/Canada market, 14.3% in Europe, 7.5% in Asia/Pacific, and 12.24% in Rest of World. The comeback: Meta has now had two strong quarters in a row, reversing a period that saw three straight quarters of revenue decline as it grappled with changes like AppTrackingTransparency (ATT) on iOS and an advertising slump.

We saw a milestone moment in July 2022 when US streaming TV viewership eclipsed cable TV for the first time ever according to measurement firm Nielsen. Advertisers, eager to follow consumers鈥� eyeballs and purchasing power, have responded by piling into CTV advertising at an increased rate.

US ad and PR sectors reach employment highs: Robust job growth reflects industry resilience and demand for services.

On today's podcast episode, we discuss how all the different TV terms fit together, to what degree subscription revenues are moving from pay TV to streaming, who's winning the "digital pay TV" race, and how the new sports streaming service from Fox, ESPN, and Warner Bros. Discovery could change everything. "In Other News," we talk about what a new sponsor logo placement from the WWE will look like and how the US ad market is getting on to start the year. Tune in to the discussion with our analyst Ross Benes.

This year, US programmatic digital display ad spend will increase 15.9% YoY, growing three times the rate of nonprogrammatic digital display ad spend, according to our December 2023 forecast.

After 11 months of US ad declines, Standard Media's US Ad Market Tracker showed 2.5% growth in May, signaling a potential rebound. Even with mixed signals and uncertainties, there is at last a sign of hope, our analyst Paul Verna said on a recent episode of 鈥淏ehind the Numbers.鈥�

US political ad spending will hit the 11-figure mark this year, and digital will make up a growing share of the pie.

In response to the shifting advertising landscape, we鈥檝e cut over $5 billion from our US ad spend forecast for 2023, placing it at $278.59 billion. Why the downgrade? Well, for one, last year鈥檚 macroeconomic factors are spilling over into this year. And while that may resolve itself in time, there鈥檚 another, more permanent issue advertising is facing: privacy changes.

On today's podcast episode, we discuss how affiliate is helping marketers take back control of their ad spend. "In Other News," we talk about Amazon unveiling a smarter, more conversational, Alexa and TikTok Shop hitting the US. Tune in to the discussion with our analyst Max Willens and Alexandra Forsch, president of Awin Americas.

Retail media ad spend will make up over one-fifth of total US ad spending by 2027, per our forecast.

US social network ad spend will reach $82.89 billion this year, according to our October 2023 forecast.

We forecast US advertisers will spend a combined $86.40 billion on linear and connected TV (CTV) this year鈥攊n other words, about 1 in 4 ad dollars will go to ads on the TV glass. But as linear TV ad spending stagnates, networks are incentivized to prove the reach and efficacy of their digital properties.

The average US adult spends just over an hour playing video games per day, according to our estimates. Such a sizable share of attention offers a prime opportunity for brands to advertise in games鈥攅specially since traditional barriers to brand advertising have been lowered. Big changes have opened opportunities for brands across platforms.

Social鈥檚 share of total digital ad spending will shrink every year through 2024 at an accelerated rate. We

CPG digital ad spend is expected to bounce back next year. CPG is the second-largest industry spender on digital ads behind retail, per our forecast. But the industry鈥檚 digital ad spend growth and its share of spend have declined over the past few years, according to our US CPG Industry Digital Ad Spending 2023 report.

We mentioned earlier that we expect digital ad spending in the US to grow about 8% this year. How much will total US ad spending grow in 2023? How much will total US ad spending grow in 2023? And I'm looking for traditional plus digital to the decimal, if you wouldn't mind. Traditional... Oh that's right, Debbie. Yeah.

We project 94.1 million smartphone users will scan QR codes in the US this year, and marketers are using this large audience to launch AR experiencesfrom billboards, packages, and print advertisements. Where bulk matters less, new AR ad formats may show up.

Shift digital ad spend. As a result of Apple鈥檚 AppTrackingTransparency policy, a great deal of D2C brands moved digital ad spend away from Meta toward platforms like Google. But Google may not be the ultimate winner of that battle. As search behaviors change, brands will shift their dollars away from Google to Amazon and TikTok, where consumers are increasingly beginning their searches. 4.

But with $389.49 billion going to total US media ad spend this year and $156.82 billion of that going to programmatic digital display advertising, per our forecast, MFAs still present a multibillion-dollar issue. MFA compounds with other forms of waste and uncertainty regarding ad placement.

Social media is the No. 1 source of disinformation, according to US internet users.