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Amazon grows ad revenues by 19% in Q3: Sports, shoppable ads, and live news bolster its appeal to advertisers.

Travel companies leveraging first-party data to power proprietary ad networks are establishing a presence in the commerce media landscape. Advertisers can enhance their digital strategies by incorporating travel into the commerce media mix.

In Q1 2024, only 38% of US premium video-on-demand (VOD) subscriptions were ad supported, up from 31% in Q2 2023, per a June 2024 report by Antenna. However, ad-supported tiers have accounted for a growing number of gross new subscriptions. 鈥淪ubscription streaming viewers are choosing ad tiers at higher rates than ever before, and will continue to do so to save money,鈥� Benes said.

They鈥檙e very popular, with 83% of consumers subscribing to video-on-demand services alone, per July 2023 data from Leichtman Research Group. Subscriptions give customers control and result in few surprises: They choose to pay an agreed-upon monthly amount for the value the services represent and know what they will pay over its duration.

GenAI has already transformed ad targeting by making it easier to find the right people in the right places with the right content. This report explains which use cases are most impactful and easiest to implement.

The youngest US generation is already online and outnumbering its teen counterpart on digital video and gaming platforms.

Live sports programming accounted for nearly 40% of US national TV ad spend in both Q4 2022 and Q4 2023, according to September 2024 data from iSpot.tv.

This is helped by video-on-demand (VOD) apps that provide a seamless viewing experience for viewers across devices. Compared with traditional TV, this is a significant advantage for user experience and targeting. SVOD is still more popular than AVOD.

The NFL eyes a full season of foreign games: Another rights package could reignite the streaming bidding wars.

Indeed, Paramount Global has just recently announced plans to merge its UK broadcast channel鈥檚 video-on-demand platform, My5, with its FAST service, Pluto TV, in late 2024. Increased ad inventory in the space will mean more ad dollars flowing into video. Next year will see strong growth in digital video ad spending, helping the overall ad industry out of its economic-induced slump.