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More Chart of the Day:. 6/9 - Make it discount. 6/8 - Google鈥檚 biggest rivals. 6/7 - Social鈥檚 slow show. 6/6 - App-y shopping. 6/5 - In AI we trust?

40% of Gen Zers, and 19% of all consumers, have stopped using or purchasing brands who contradicted or reversed DEI efforts, according to a March survey by Ad Age and The Harris Poll.

Department stores are the most popular destination for personal luxury goods purchases, with 44.5% of US adults shopping in-person and 33.2% shopping on department store websites or apps, according to 鈥淭he 蘑菇AV Luxury Survey鈥� conducted by Bizrate Insights in August 2024.

Streamers are raising prices to increase revenues, but Netflix is trying the opposite: The company reduced subscription prices in more than 30 countries as it looks to expand abroad.

YouTube is integrating Shorts into video reach campaigns. That means advertisers buying ads on horizontal videos can use YouTube鈥檚 campaign setup tools for vertical viewing as well, making it easier to advertise on the TikTok rival. Player: Meta. Meta announced its own set of generative AI tools for advertisers.

Shoppable videos can also help take social content one step further by shortening the time between inspiration and purchase. Retail media networks may consider partnering with popular cooking or lifestyle creators to help advertiser clients expand their audience reach on social media. Use this chart:. Assess influencer marketing strategies. More like this:.

86% of US adults have used self-checkout, and 70% have used mobile apps for shopping, per a September 2024 study from Morning Consult.

Our take: 鈥淎s competitors brace for volatility, Mercado Libre鈥檚 multibillion-dollar bet on Latin America鈥檚 ecommerce potential offers a powerful buffer against economic headwinds, reinforcing its position as the region鈥檚 undisputed ecommerce leader,鈥� said Matteo Ceurvels, 蘑菇AV principal analyst for Latin America and Spain.

The news: Klarna partnered with Nift, a gift platform, to offer 鈥済ift鈥�-style rewards for customers鈥� BNPL purchases. Our take: Until they can close that gap, BNPL players will struggle to attract a meaningful share of shoppers. It鈥檚 one reason we forecast BNPL user growth will slow every year through 2029.

Gen Z is also searching where it鈥檚 shopping. More than half of Gen Zers who used social platforms for product discovery or shopping had done so on TikTok or Instagram鈥攖wo of the most popular platforms for social search鈥攊n the preceding month, per our survey. Pinterest is a shopping standout.

Latin America sees livestream ecommerce explode: We unpack the opportunity in the region as outlined in our recent deep dive.

Many marketers who were previously investing heavily in TikTok Shop have begun to diversify their channels and look for other extenuating opportunities in case TikTok's plug actually gets pulled. Advertisers blaze new trails as Google's search changes reshape the industry.

US advertisers will spend 82% of their media budget on digital in 2025, and allocate 66% of that budget to mobile, per a March 蘑菇AV forecast.

The transaction, which 鈥渨ill create an industry leader in mobile and broadband communications services, seamless video entertainment, and high-quality customer service,鈥� values Cox Communications at about $34.5 billion. The Cox family is set to become the largest shareholder in the combined company, retaining approximately a 23% stake and securing board representation, according to the release.