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The stat: Over half (60%) of holiday season spend to-date was driven by five categories, according to Adobe Analytics鈥攅lectronics ($21.7 billion), apparel ($19.2 billion), furniture ($14.7 billion), grocery ($6.8 billion), and toys ($3.1 billion).

As consumers continue seeing the movie (some for a second or third time), sales of 鈥淏arbie鈥�-related toys, clothing, and accessories will most likely climb as retailers reap the rewards of the pink halo. Mattel plans to apply its 鈥淏arbie鈥� strategy to all its theatrical releases, according to Ynon Kreiz, executive chairman and CEO of Mattel.

But digital will still account for 28.9% of total textile, clothing, and footwear sales in 2023鈥攖he highest share of any category. The cost-of-living crisis will still hinder growth. Shoppers are continuing to cut back on clothing and footwear purchases and return more items. That will constrain growth in the category, which will remain behind pre-pandemic levels through 2026.

In particular, nonessential items like clothing and hobby boxes should give consumers options when it comes to the products they include in each delivery cycle. Weigh investing in subscriptions against retention and LTV. Even the most popular subscription categories can have low retention or LTV rates.

The trend: A slew of retailers and brands are releasing Pride-themed apparel, beauty, and accessories this year. Abercrombie & Fitch鈥檚 Made With Pride collection features 30 new gender-inclusive garments designed for summer festival and event outfitting.

Fashion apparel and shoes ranked fourth, bringing in RMB 337.7 million ($50.1 million) in sales for the platform that month. Men鈥檚 makeup is a fast-growing category. Male makeup tutorials get substantial views on Douyin, and those views are translating into sales: Men鈥檚 makeup sales via the platform grew 365% YoY in H1 2023, according to Feigua data as cited by Jing Daily.

With the NRF estimating that the tariffs would raise costs across six retail categories, including apparel, furniture, and household appliances by 362 to $624 per household every year. Ms. Lee does note that one offset could be Mr. Trump's proposed corporate tax cuts which could benefit all U.S. companies bottom lines, whether they use that to balance things out and key prices low is another story.

The context: Shein has a dominant (40%) share of the US fast-fashion market thanks to its vast assortment of low-priced apparel that appeals to Gen Z and millennial shoppers, per Bloomberg. Despite its success, the company has significant challenges.

On the apparel side, Walmart partnered with thredUP to feature a large selection of the platform鈥檚 pre-owned clothing on its website. Ikea has tied recommerce to loyalty and its sustainability goals. The home brand offers loyalty program members store credit for trading in used furniture. It then resells the goods in the popular 鈥渁s-is鈥� section of its physical locations.

And travel mania is also evident in adjacent categories, like travel accessories and guide books. Travel accessory sales rose 16% YoY, while print unit sales of travel books increased 6% YoY, per NPD.

Go further: Check out our US Online Fashion Resale report.

Forever 21 launched a Barbie clothing line earlier this year. 鈥淭his is our fourth time collaborating with Barbie,鈥� said CEO Winnie Park at last month鈥檚 CommerceNext event. 鈥淎nd with this one, we wanted to [launch] simultaneously in the metaverse and in real life.鈥�. The collection, and its digital counterpart on Roblox, features 76 pieces across clothing, swim, sleepwear, and accessories.

Poshmark leads fashion resale marketplaces. Total US online fashion resale is poised to grow by nearly 16% this year, according to our forecast. Secondhand platform Poshmark is seeing much slower growth and increased competition but has retained its leading position in the space.

Motor vehicle and parts dealer sales; furniture sales; electronics and appliance sales; building material and garden equipment sales; food and beverage sales; health and personal care sales; gasoline sales; clothing and clothing accessories sales; sporting goods, hobby, book, and physical music sales; general merchandise sales; miscellaneous sales; nonstore sales (i.e., pure-play ecommerce platform sales

Offering sustainable fashion or accessories and smaller purchases that can spice up clothing they already own could provide that incentive. 3. Gen Z prizes individuality. Nearly one-third of Gen Z said they are looking to dress more creatively, and many are seeking a 鈥渃ore aesthetic,鈥� or a look that is central to their identity, according to Instagram.

A strong brand: Nike is the most valuable apparel brand globally, according to Kantar and Ispo, and is a favorite of teens in both the apparel and footwear categories. The brand鈥檚 strength enabled Nike to rapidly grow its D2C sales.

Shein is also partnering with the Stagecoach music festival for the third year in a row, launching a Western-inspired clothing line and hosting a Shein Saloon at the event. In addition to offering experiences like karaoke and a bar and lounge, Shein will be gifting fashion accessories to visitors. Michaels gets physical with its online marketplace.

Nearly 13% of internet users owned the accessory in H1 2023. Game console ownership has grown consistently since 2019. It reached 41.2% of consumers in H1 2023, compared with 38.7% four years ago. The higher rate of ownership reflects the maturity of this device segment in the market. VR headset ownership continued an upward trajectory.

The news: The Container Store is partnering with thredUP to allow customers to resell gently worn clothing, shoes, and accessories for a gift card that can be redeemed in the retailer鈥檚 stores and online. Customers can pick up a thredUP Clean Out Kit from any of The Container Store鈥檚 97 retail stores or generate a prepaid shipping label online.

This is largely why store discovery is still relevant in mature ecommerce categories like clothing and furniture and home goods.

How it works: Effect House allows creators to design AR elements, ranging from apparel to interactive games. Why it matters: TikTok's foray further into the AR space pits it directly against competitors Snap and Meta, who have established AR creation studios of their own.

Among consumers, Gen Z is the generation most likely to buy secondhand fashion online, with over half of Gen Zers reporting they purchased clothing via online resale channels, according to an October 2022 CivicScience survey.

Apparel and decor start selling earlier than consumer electronics. The data: Increased searches for sweatshirts and blankets start in the first week of October and stop around the end of December, according to eBay Ads. Remote-controlled toys searches tick up around November 13, followed by headphones around November 20, and video games around December 4.

While the retailer previously made some efforts to compete on price鈥攊ncluding lowering seller fees on cheap apparel鈥攊t mostly chose to emphasize its delivery speeds and reliability as a counterpoint to the lengthy shipping times and hit-or-miss experiences that its competitors offer.