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Following Google鈥檚 second antitrust loss in under a year, Google is at a crossroads. The recent ruling that Google maintains an illegal monopoly on ad tech, combined with last year鈥檚 ruling of antitrust practices in online search, could reshape digital advertising.

On today's special podcast episode, we conclude our monthly contest where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month this year, three of our analysts representing their respective coverage area teams have competed against each other鈥攏ow it's time to crown a champion. Today, we cover how X (formerly Twitter) will look in 2024, whether people will buy cars online, and what we can expect from the ad market. Tune in to the discussion with this month's contestants: our analysts Evelyn Mitchell-Wolf, Carina Perkins, and Yory Wurmser.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss what鈥檚 important in a good omnichannel experience, where in-store retail media is headed, and how stores can tailor experiential and experimental tech to build a more robust customer profile. Then, for "Pop-Up Rankings," we rank two retailers that are doing store digitization well and two that could possibly use a bit of work. Join our analyst Sara Lebow as she hosts analysts Arielle Feger and Zak Stambor.

鈥淚f you鈥檙e going to grow a brand, it鈥檚 not going to come to loyalty alone. You will have to reach more customers. You will have to have more customers buying more often.鈥� That鈥檚 according to Jared Schrieber, co-founder and former CEO of InfoScout (now Numerator), speaking on the 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast about his new book, 鈥淏reakout Brands: Why Some Brands Take Off...and Others Don't.鈥�

On today's podcast episode, we're at Shoptalk 2024 discussing the main takeaways, the best side conversations and booths, and the discussed trends we don't see coming to fruition. Join our analyst Sara Lebow as she hosts chief content officer Zia Daniell Wigder and analyst Jasmine Enberg, who were both at this year's conference.

On today鈥檚 podcast episode, we discuss how banks are adjusting their ad spending in a world with high rates, economic turmoil, and a shift to digital advertising. 鈥� In our 鈥淗eadlines鈥� segment, we dig deep on a recently published Insider Intelligence report covering our forecasts for ad spending by US banks and credit unions. 鈥� In 鈥淪tory by Numbers,鈥� we discuss how fewer mortgages are affecting banks' net interest income and what that means for their marketing budgets. We also examine Ally Bank鈥檚 increased ad spending. 鈥� In 鈥淔or Argument鈥檚 Sake,鈥� we talk about how large banks are doubling down on digital ad spending while smaller institutions are cutting their spending, which could lead to the eventual demise of smaller traditional banks. Tune in to the discussion with host Rob Rubin and our director of forecasting Oscar Orozco.

Everyone鈥檚 a winner: Ad-supported video content benefits consumers and advertisers alike, according to Hopkins, expanding the availability of streaming content. The viewers are already there. Next year, 230.0 million people in the US will use CTV, accounting for 67.8% of the population. By the end of 2026, 7 in 10 people in the US will be CTV users.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how Gen Zers discover products; where they stand on buy now, pay later; and how loyal they really are to brands. Then, for "Pop-Up Rankings," we rank three campaigns that really worked with Gen Z. Join our analyst Sara Lebow as she hosts analyst Arielle Feger and editor Catherine Ollinger.

Amazon has a full media channel, a full streaming platform. Walmart I don't think is going to start making content anytime soon. They can offer bundles with streaming platforms. They do. So I guess I'm just sort of curious what those offerings might look like, but I'm investing. You have my investment. Zak Stambor:. Fair enough. Yeah, I think they don't need to do what Amazon is doing right now.

For the video version, head to YouTube at insider intelligence/podcasts, or for the audio version, it's in the same places as before, Spotify, Apple Podcasts, et cetera.

Recent news of Walmart鈥檚 expansion of in-store ads, including audio and product demos, plus The Kroger Co.鈥檚 planned roll out of digital ads in the cooler aisle, has intensified the spotlight on the rise of in-store retail media. This fast-emerging segment is perhaps the most critical development in the digitization of the store, retail鈥檚 next mega-trend. Physical stores have enormous鈥攁nd almost completely untapped鈥攑otential as the next major media channel, yet US retailers have been remarkably slow to adopt.

Orders made via buy now, pay later (BNPL) increased 85% over Cyber Five, according to Adobe Analytics. 鈥淚t鈥檚 a win-win for retailers鈥� as it increases basket size and boosts conversion rates, our analyst Grace Broadbent said on the 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast.

Grocery shoppers are omnichannel shoppers, our analyst Blake Droesch said on a recent 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast. That means consumer packaged goods (CPG) brands should employ a mix of digital and in-store advertising strategies to engage customers where they shop.

Generative AI is yet to have a profound impact on media plans and marketing workflow. 鈥淭he promise of genAI is to ultimately achieve a digital dream state of advertising鈥�where the right message reaches the right consumer on the right platform at the right time,鈥� our analyst Max Willens said on an episode of the 鈥淏ehind the Numbers鈥� podcast. 鈥淏ut right now, the costs associated with those technological capabilities are not there, nor has the ROI been worked out 鈥� We鈥檙e a ways away.鈥�

On the first podcast episode of the new year, we discuss what buy now, pay later's (BNPL鈥檚) prospects will look like in 2024. 鈥� In our 鈥淪tory by Numbers鈥� segment, we focus on the outlook for BNPL by looking at growth by generation. 鈥� In 鈥淗eadlines,鈥� we examine data from Adobe Analytics that states BNPL purchases were up 43% on Cyber Monday compared with the previous year, and how the rise of BNPL use over the holidays has increased consumers' debt burden. 鈥� In 鈥淔or Argument鈥檚 Sake,鈥� we debate whether BNPL promotes good or bad behavior. Listen to the podcast with host Rob Rubin and our analysts Grace Broadbent and David Morris.

On today's podcast episode, we discuss the ongoing antitrust trial between Google and the Department of Justice, why Google should be looking over its shoulder at Amazon, and what to make of YouTube's most recent performance. "In Other News," we talk about why Google Maps is becoming more like Search and the most important thing going on in affiliate marketing. Tune in to the discussion with our analyst Max Willens.

On today's podcast episode, we discuss what happens now that the TikTok ban bill has been signed into law, whether AI is ready to significantly change search, the likelihood that Threads ads will be a hit, what social commerce's ceiling will be, the WNBA and the sports gender pay gap, and more. Tune into the discussion with analysts Jasmine Enberg, Minda Smiley, and Max Willens.

And Meta also acknowledging its tool will not work for audio or video, even though much of the concern about AI fakes is focused on these types of media. Its current workaround for that is saying that people should label the posts for audio and video themselves and that there'll be penalties, maybe penalties if they fail to do so. Yeah. Why now?

On today's podcast episode, we launch our inaugural 'The Unofficial Most Interesting Retailers List' for January. Arielle, Becky, and Sara (a.k.a. The Committee) have put together a very unofficial list of 8 retailers they're watching right now, based on which retailers are making the most interesting moves this month. Who's launching new initiatives? What partnerships move the needle? What stand-out marketing campaigns are there? On future episodes, we鈥檒l have analysts dispute this power rankings list, but on today's show we layout our top 8 for January. Join our analyst Sara Lebow as she hosts analyst Arielle Feger and director of content Becky Schilling.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how buying alcohol online is different, what Uber鈥檚 shutdown of Drizly means for its retail media business, and how consumption habits are changing. Then for "Red-Hot Retail," our analysts give us four spicy predictions about the future of alcohol. Join our analyst Sara Lebow as she hosts analyst Blake Droesch and director of Briefings Jeremy Goldman.

鈥淚t鈥檚 really hard when people don鈥檛 know what it is that you stand for. Then you ultimately stand for nothing, and that鈥檚 when your sales suffer,鈥� our analyst Zak Stambor said on our 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how the resale market is evolving, why some retailers work with a third party instead of developing their own charitable programs, and the role of digital marketplaces in resale. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and Nancy Youssef, chief global business development officer of Soles4Souls.

And I think Carina's point about music videos and needing people to actually watch this on the screen instead of listen to the audio that accompanies it is a perfect encapsulation of why music videos have been sort of overvalued and misunderstood.

鈥淲e used to talk about 鈥榦mnichannel鈥� and we should just be talking about 鈥榗ommerce.鈥欌�� That鈥檚 according to our analyst Suzy Davidkhanian, speaking on our 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how younger Gen Z consumers are most likely to discover grocery products, whether this new wave of celebrity-backed brands is different from previous ones, and what social media's role in all of this is. Then, for "Pop-Up Rankings," we rank the four elements a celebrity- or creator-led consumer packaged goods (CPG) brand needs to succeed. Join our analyst Sara Lebow as she hosts analysts Blake Droesch and Carina Perkins.