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Gen Z is a driving force behind dupe culture, seeking cheaper product alternatives, especially in beauty. US sales of private label beauty products grew 10.5% in 2023, according to February 2024 data from the PLMA and Circana. 4. Private label鈥檚 popularity isn鈥檛 just about price.

Ulta Beauty, for example, recently introduced GlamXplorer, an activity platform featuring beauty-themed games and puzzles. Currently in the pilot stage, players can earn prizes like discounts, free products, and exclusive offers. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

However, 27% of US adults have not used cashierless checkout and are not interested in it, according to our February 2024 Ecommerce Survey conducted by Bizrate Insights. 鈥淸The technology] can be clunky and there鈥檚 a big learning curve that a lot of people just aren鈥檛 up for.

Our Christmica gift shopping as we call it in my mix household. So as I was shelling out dollars upon dollars, it occurred to me or I decided to ask ChatGPT the question of who in the world or where in the world do they spend the most on Christmas gifts? I did ask for Christmas.

We talk about e-commerce a lot on this podcast and in general, which makes sense. E-Commerce is making up an increasing share of retail sales at 16% this year and 20% by the end of 2028 according to our forecast. But that still leaves at least 80% of sales, US sales specifically taking place in stores, which might be why we're seeing so many stores launch new formats.

Retail: Includes mail order/catalog, restaurants/fast food, drugstores, retail stores, cosmetics stores, and merchants of apparel, home furnishings/textiles, toys, pet food/supplies, appliances, jewelry, and general merchandise.

Senior manager and above brand and retailers surveyed were from companies with annual revenue of $100 million or above (including online revenue of $10 million or above) that have invested in immersive experiences from fashion (n=61), home (n=41), CPG/FMCG (n=41) or beauty (n=7) sector. The results have a margin of error of +/-10%. Obsess is an experiential e-commerce platform.

The trend: A slew of retailers and brands are releasing Pride-themed apparel, beauty, and accessories this year. Abercrombie & Fitch鈥檚 Made With Pride collection features 30 new gender-inclusive garments designed for summer festival and event outfitting.

Merchants have continued to sell products on TikTok, but transactions are being rerouted to shopping sites like Tokopedia and Shopee for completion, according to Tech in Asia. Predictions. TikTok may choose to launch a standalone ecommerce app in Indonesia. Introducing a separate online shopping platform may revive its ecommerce business in the country.

Snap said there were more than 12 million conversations asking for recommendations on skincare, makeup, nailcare, fragrance, sunscreen, and other cosmetics. Snap said there were over 5 million conversations about McDonald鈥檚, and nearly 8 million conversations about car brands like BMW, Kia, Audi, Ford, and others. But Snap still has a lot to prove.

The huge surge of new generative AI users will slow. 3 ways beauty brands like Ulta Beauty and Sephora are using technology like AI and AR to engage with consumers. More Chart of the Day:. 8/4 - Programmatic video keeps growing. 8/3 - SVOD success. 8/2 - Meta over YouTube? 8/1 - Keeping it dynamic. 7/31 - Streaming showdown.

Consumer packaged goods (CPG): Includes food products, household products, packaged goods, tobacco, personal care products, toiletries, and cosmetic products.

Creators have an outsize influence over Gen Z women鈥檚 beauty and wellness purchases. Winning over Gen Z鈥檚 鈥榤e mentality,鈥� with Alo Yoga, Ulta Beauty, and more. More Chart of the Day:. 8/31 - Our Amazon power rankings. 8/30 - TikTok's time takeover. 8/29 - Instagram remains king. 8/28 - Digital commerce鈥檚 pay day. 8/25 - Social video slows.

Beauty and fashion businesses in particular have opportunities here. Meta introduced call-to-action buttons within image and video ads, as well as interaction measurement tools. The buttons can push customers interested in featured products directly to the point of sale, driving conversions. Who cares? This is another useful update for beauty and fashion retailers.

Gen Z鈥檚 attention is split across social media for shopping and search: The cohort鈥檚 use of multiple social networks spells opportunity for platforms and advertisers.

Whether shopping online or in physical stores, most US consumers prefer to use mobile devices to engage with loyalty programs, and less than half prefer email, according to Yotpo鈥檚 survey.

The $2.8 billion deal lets Est茅e Lauder control one of its biggest moneymakers and maintain its prestige beauty and fragrance dominance. CommerceHub bought ChannelAdvisor in a deal aimed at expanding the reach of the two ecommerce solution providers.

Creators have an outsize influence over Gen Z women鈥檚 beauty and wellness purchases. Winning over Gen Z鈥檚 鈥榤e mentality,鈥� with Alo Yoga, Ulta Beauty, and more. More Chart of the Day:. 8/14 - Everyone tries on AI. 8/11 - In search of ads. 8/10 - PayPal leads the P2P pack. 8/9 - Retail ecommerce sales near milestone. 8/8 - Saved by the bell.

More Chart of the Day:. 7/6 - Beauty on a budget. 7/5 - Making ad-justments. 7/3 - Summer inflation. 6/30 - CTV gains on mobile. 6/29 - Beauty and the bucks. Methodology: Data is from a June 2023 ICSC and Big Village report titled "The Rise of the Gen Z Consumer." 1,008 US Gen Z respondents ages 16-26 were surveyed during March 2-8, 2023.

Ad spending devoted to ecommerce is the reason why the retail industry will account for more than a fifth of total digital ad spending in the UK this year. Proportionally, though, retail ad spending has been in stasis thanks to a dip in ecommerce spending.

Pinterest will also be at Coachella with its Pinterest Manifest Station, enabling visitors to create their own festival trends via beauty and styling experiences. Many plan their outfits months ahead of time, often turning to social media for inspiration.

But with the rapid acceleration of ecommerce during 2020, that behavior moved online to social and ecommerce channels. Now that pre-pandemic behaviors are returning, there鈥檚 a shift back to stores. 鈥淧eople are recognizing the limitations of online discovery and looking back to stores to provide that surprise and delight and introduce them to new products,鈥� she said.

After appearing to plateau, Amazon has regained its ecommerce momentum. But competitors still threaten Amazon鈥檚 ability to gain market share.

The ecommerce giant has its own AR wearables, but Snapchat is the try-on feature鈥檚 home base. Snap鈥檚 ad business may be struggling, but AR gives it a competitive edge. Beauty and fashion brands should look to leverage AR on Snapchat to reach young consumers organically using the language of the app. The World Cup鈥檚 AR Partnership Blitz.

A consumer who bought a moisturizer may be served related products to complete the beauty regimen. Someone who purchased jeans may be served the same jeans in a different wash. A shopper who purchased a dress is probably less likely to buy the same thing in a different color, but could be served a handbag that complements the dress.