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Eli Lilly鈥檚 blockbuster GLP-1 sales fell short of expectations in Q3: The pharma giant blames wholesalers for not buying more drugs. We think the rise of compounded GLP-1s is also a factor.

Key stat: Ads for products on sale are the most effective form of retail media advertising, with 51% of US digital shoppers saying they pay attention to them and 44% of digital shoppers saying they purchase from them, per Integral Ad Science.

Retail media will make huge gains this year in Canada. Our first-ever forecast for retail media ad spending in Canada and our joint survey of ad buyers (conducted with IAB Canada) highlight the latest developments.

But most top online retailers will struggle to grow over the short term as economic uncertainty takes a toll on consumers. Product category and digital buyer trends highlight opportunities for growth in digital commerce. Key Question: What鈥檚 the outlook for US retail and ecommerce sales over the next five years?

IRI woos shopper marketers: Its new platform should give advertisers greater visibility into retailer and SKU-level results.

Earlier this month, Dove vowed to never use AI in place of real people in its advertising and introduced the Real Beauty Prompt Guidelines, which provide brands and consumers with guidance on how to create images that are more representative of 鈥渞eal鈥� consumers.

Consider device-specific ad strategies. More like this:. 5 key stats on Gen Alpha: Brand impressions, learning opportunities, and online attitudes. Teens ramp up spending on beauty, pull back on shoes, apparel. Where and how Gen Alpha consumes content: From YouTube to Netflix to Roblox. Kids and AI: From usage to education and risks.

T-Mobile featured 鈥淪aturday Night Live鈥� actor Marcello Hern谩ndez and his mother in an ad campaign marking the iPhone 16 Pro launch. Walmart introduced The Nuevolution Project, a collection of clothing and home products from Hispanic creators.

Amazon also has the advantage in US ad revenues, which will total $41.95 billion this year compared to TikTok鈥檚 $10.42 billion, per our forecast. But TikTok is growing faster than Amazon in both regards, and could take away some of Amazon鈥檚 retail share鈥攊f it doesn鈥檛 get banned before that can happen. Use this chart:. Determine other platforms to reach TikTok shoppers.

The potential next move: Over half (56%) of US mobile shoppers most often browse and purchase health, personal care, and beauty products via mobile app, per a June 2023 survey by Integral Ad Science. For a more omnichannel experience, Target can extend its online wellness hub to its mobile app, appealing to shoppers who prefer to browse on mobile or via mobile apps while shopping in-store.

Using its flywheel of ads, ecommerce, and fulfillment, Amazon can help digitally native brands more easily reach a wider audience, simplify the purchasing process, and even ship goods faster. 4. Off-price and discount retailers lose the customers they gained in 2023 if the economy and consumer sentiment improves.

The news: Amazon plans to bring same- and next-day delivery to more than 4,000 smaller cities and rural communities by year鈥檚 end. Our take: Amazon鈥檚 growing focus on rural delivery is squarely aimed at deepening Prime鈥檚 value, driving higher engagement, and unlocking long-term loyalty in a market that still holds plenty of untapped potential.

The news: TikTok Shop has rapidly emerged as an important channel for some merchants thanks to strong early results, per Ad Age. TikTok users have made over 300,000 purchases from Tarte Cosmetics. The brand saw several products sell out after the platform launched its Black Friday discounts on November 14.

Advertisers have put genAI to work on a bevy of tasks. But the resulting efficiency gains are not yet changing media plans. And genAI鈥檚 vaunted media creation capabilities are being used differently by small agencies and large ones.

Ads are not necessarily the enemy. The Gen Z behavior: Gen Z consumers are notorious for calling out brands with inauthentic or shady marketing campaigns. But that doesn鈥檛 mean they鈥檙e unreceptive to ads.

The retailer teamed up with NBCUniversal to launch shoppable ads on Peacock, showcasing products inspired by the show 鈥淏elow Deck Mediterranean.鈥� AI-powered ads allow viewers to shop relevant table settings and cookware directly from Walmart between episodes. Listen to the full episode. This was originally featured in the Retail Daily newsletter.

However, some consumers still feel uneasy about AI-generated ads. More than 60% of US adults feel 鈥渧ery鈥� or 鈥渟omewhat鈥� uncomfortable with brands using AI-generated content in advertising, per our October 2024 study with CivicScience. Quality is crucial.

Delays in core features could stall everything from Vision Pro to smart home devices, just as rivals double down on smarter assistants.

Then they launched media OOH and in-store, incorporating Vogel鈥檚 stickers to advertise the bread on toasters at the retail company. The partnership increased Vogel鈥檚 sales by 64% and toaster sales by 8%. This was originally featured in the Retail Media Weekly newsletter. For more marketing insights, statistics, and trends, subscribe here.

Well, I mean, I think this is the beginning of something that's really transformative to advertising and marketing because it's TV ads, which CPGs have always lived on those, but TV ads have always lacked measurability and we're getting to a point now where we're going to be able to bring in closed loop measurement to these TV-like ads. And the biggest constraint right now is inventory.

How and where CPG customers start their shopping journey. What marketers should know about why Gen Z shops. 5 charts showing D2C鈥檚 shift toward established brands. More Chart of the Day:. 7/5 - Making ad-justments. 7/3 - Summer inflation. 6/30 - CTV gains on mobile. 6/29 - Beauty and the bucks. 6/28 - Corner the marketplace.

And I'm not sure if you guys have seen it, but there's a German craft beer brand that actually created a parody of the ad. So I have to think that if a German beer brand is using your ad to create an ad on their own, you've done something right. Sara Lebow:. No, I have to see that. Yeah, the ad is good. Jeremy Allen White is fun to look at. And Calvin Klein ad, that's a classic thing, right?

Article: How Amazon will transform the advertising industry in 2023 and other highly specific retail predictions. Methodology: Data is from a August 2022 Nielsen IQ analysis. Nielsen IQ tracks aggregated and anonymized data from email receipts from a panel of over 5+ million online shoppers. The measurement reflects shopping behavior across multiple devices over time.

More CPG companies will likely follow suit with similar lines this year. Our take: Public policy will have an outsized impact on what consumers eat and drink this year. This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends.