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The increased reliance on smaller-billing clients is happening across the ad industry. Top-of-funnel brands with significant recognition have the pick of the lot among ad and PR agencies, which can sometimes lead to significant drops in revenues when they shift around鈥攁s they did with Adobe and others. Snap has reported a similar dynamic.

This earnings season revealed retailers with strong value propositions and efficient omnichannel operations are positioned to outperform, while those relying on middle-market discretionary spending face challenges.

Trump鈥檚 tariffs roil the retail industry: Reciprocal measures will touch virtually every sector, leading to higher prices for the consumer.

Well, I mean, I think this is the beginning of something that's really transformative to advertising and marketing because it's TV ads, which CPGs have always lived on those, but TV ads have always lacked measurability and we're getting to a point now where we're going to be able to bring in closed loop measurement to these TV-like ads. And the biggest constraint right now is inventory.

And I'm not sure if you guys have seen it, but there's a German craft beer brand that actually created a parody of the ad. So I have to think that if a German beer brand is using your ad to create an ad on their own, you've done something right. Sara Lebow:. No, I have to see that. Yeah, the ad is good. Jeremy Allen White is fun to look at. And Calvin Klein ad, that's a classic thing, right?

How and where CPG customers start their shopping journey. What marketers should know about why Gen Z shops. 5 charts showing D2C鈥檚 shift toward established brands. More Chart of the Day:. 7/5 - Making ad-justments. 7/3 - Summer inflation. 6/30 - CTV gains on mobile. 6/29 - Beauty and the bucks. 6/28 - Corner the marketplace.

Article: How Amazon will transform the advertising industry in 2023 and other highly specific retail predictions. Methodology: Data is from a August 2022 Nielsen IQ analysis. Nielsen IQ tracks aggregated and anonymized data from email receipts from a panel of over 5+ million online shoppers. The measurement reflects shopping behavior across multiple devices over time.

Google put ads in its Search Generative Experience. YouTube has a new unskippable 30-second ad spot. HBO Max relaunched as Max. And The Kroger Co. is paving the way with in-store retail media. Here are what updates from these companies and more mean for advertisers.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

Advertisers in this space may not find X and Meta as appealing, however. X is generally perceived negatively by healthcare and pharma brands and influencers, particularly after a 2022 incident when an imposter account tweeted that Eli Lilly鈥檚 insulin is free. That drove a slew of pharma advertisers to flee the platform or be less active.

But after two years of advertising austerity, FIs are ready to expand their ad budgets. Key Question: How will financial services digital ad spending change through 2025, and what does it mean for marketers? KEY STAT: As financial services digital ad spend mounts a recovery, it will join just two other industries (retail and CPG) to surpass $30 billion in annual spend. Executive Summary.

Ads in Explore home: Ads that appear on the homepage of the personalized Explore tab. In-profile ads: Ads displayed on the feed that appears when a user visits another account鈥檚 profile and clicks on a post. (In-profile ads are still in beta.). Multi-advertiser ads: AI-powered carousel ads that appear underneath an ad that a user has engaged with.

Things are looking up for Walmart: The retailer made headway on its inventory glut and gained grocery share in Q3, but discretionary categories struggled.

Instacart makes long-term bets on retail media: We expect the company鈥檚 advertising business to grow 16.1% this year and to continue expanding as it diversifies its offerings.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

Digital shelf labels are small screens that attach to retail shelves, enabling retailers to update prices and product information in real time.

Sensei raises $16 million in seed round: The retail tech provider has its sights set on bringing automated, contactless stores to Europe.

While 63% of LGBTQ+ adults say they don鈥檛 see their lifestyle represented enough in advertising, per April 2024 data from YouGov, the same percentage say advertising that only happens during or around Pride Month seems insincere, per July 2023 data from Collage Group. 4. Tutorials and trends are the most popular form of UGC.

Facebook and YouTube will still be the top US social media platforms for buying ads or monetizing content this year, though their dominance is eroding, according to October 2022 polling by Integral Ad Science.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

This presents an opportunity for consumer packaged goods (CPG) companies and food sellers to introduce new products and retool their marketing strategies with a health-focused spin. Our take: Food retailers need to adapt to GLP-1 users鈥� changing buying habits. Food sellers and CPG marketers should keep the following in mind in their messaging:. Focus on portion sizes and their food鈥檚 health benefits.

Kroger benefited from shoppers鈥� deal-seeking behaviors in Q2: Despite a difficult operating environment, the grocer won over consumers with lower prices and expanded private label selections.

Consumer packaged goods account for the second-largest piece of US display ad spending. 5. Display is growing within retail media. Display ad spending accounts for an increasing portion of ecommerce channel ad spend, a large subset and close proxy of retail media, though search is also growing steadily.