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On today鈥檚 podcast episode, we discuss how finserv digital marketers are incorporating credit marketing, even in top- and mid-funnel campaigns. 鈥� In our 鈥淗eadlines鈥� segment, we chat about the role of marketing as a revenue generator in banking鈥攕pecifically, an article we published in August with results from an American Banker Association survey that stated 72% of marketing execs don't believe revenue generation is a part of marketing鈥檚 role. 鈥� In 鈥淪tory by Numbers,鈥� we examine the results of digital campaigns that revolve around credit marketing and the ROI in creating a unified, full-funnel marketing strategy. 鈥� In 鈥淧retend CMO,鈥� our guests have to thread together a multifaceted digital-only marketing campaign and discuss how it attributes ROI to the campaign's different digital channels. Tune in to the discussion with host Rob Rubin, our analyst Tiffani Montez, and Aundra Thompson, director of product strategy and strategic planning for marketing solutions at TransUnion.

I was surprised by how legitimate the checkout process felt and I do think that that's the most important part for getting people to buy on the platform, is knowing just that TikTok is not going to do anything sketchy with your personal information and that your credit card information is secure. Just as a survey of one, I think it felt pretty legitimate, like no concerns there.

That's where you go into a store, an Amazon Go store for example, and you pick stuff up off the shelves and you walk out, and it charges your credit card because you've scanned in when you walked through a door. And so Grace, you writing this chapter for us. You write that Amazon is cutting back, though, on its ambitious goals for Just Walk Out technology.

Deloitte expects holiday sales to grow 2.3% to 3.3% this year: That鈥檚 well short of our forecast, which projects 4.8% growth. Both reflect the complicated environment ahead.

The actor鈥檚 appeal across generations can help attract users for the company鈥檚 debit card and in-store offerings

They need to pay with their credit card or they need to use the Grabango app at a specific Grabango kiosk within the Aldi store. So there's still bagging that needs to happen. I think the main thing it takes away from the consumers, the need to scan items, which I would argue that all their customers enjoy scanning their items. Bill Fisher:. Very good, very good. And thanks to the three of you.

The paid membership program is interesting though, because they are undercutting Walmart+ at least for Target credit card holders and Amazon Prime members. And so if it's only $49, that's a pretty inexpensive price tag to get free shipping. It's just a matter of, does Target have the inventory that people need to get so quickly? Suzy Davidkhanian:.

Speaking of cool features, apparently, you're writing that they show users their preferred credit cards, first, which is quite handy, but then it also recommending other payment options that could help maximize card benefits, so helping folks to get the most out of their cards or potentially other payment options that might be beneficial to them, because of their specific shopping behavior.

Yeah, I was waiting to hear a response about job losses being threatened because I feel really top of mind, but I think the impersonation, it's kind of close to phishing and those kinds of things where people have their privacy breached and lose their credit card stolen or identity theft.

You used to go from cash to a credit card and then the chip became a tap. Now if you just touch it, you're going to just go crazy when you shop. Marcus Johnson:. Oscar. Oscar Orozco:. For me, it's that it's not as futuristic as it might sound.

At that point, if the awareness is created on social media, you're way more likely to purchase the product elsewhere, not in the environment where you may not have a credit card already on file. So I think the fact that it is driving 14% of these purchases and then influencing a hell of a lot more is actually not something to scoff at. Marcus Johnson:. Max. Max Willens:.

It launched Apple Pay in 2014, Apple Cash in 2017, Apple Card in 2019 Apple Pay Later, its by now, pay later service, last month and now the savings account. Both the credit card and savings account work through a partnership with Goldman Sachs. Question is, can Apple's push into banking work? Stephanie, Apple's push into banking will work. Make the case. Stephanie Taglianetti:.

Buy now, pay later options integrated into the Amazon Pay button include Affirm鈥檚 solution鈥攑reviously available only via Amazon鈥檚 US checkout page鈥攁nd Citi Flex Pay, an installment plan for eligible Citi credit card holders. (Both are 2023 additions.) They are now among a trove of other payment choices that make it easier for customers to make purchases.

This includes transfers sent from a user鈥檚 Apple Cash balance or from a credit or debit card in the Apple Wallet. To verify their ID, users will need to take a photo of their driver鈥檚 license or ID card, answer personal history questions, and provide information like their home address, date of birth, or Social Security number.

Bukalapak will focus instead on virtual products like mobile phone top-ups, gift cards and vouchers, utility bill payments, and credits for video games or mobile apps. Blibli.com market share will stay flat. The platform continues to expand its omnichannel strategy, enhancing consumer touchpoints and delivering an integrated shopping experience.