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So that says think organic food labels that rose to prominence years ago but for digital labor, and you'd have something that said certified a hundred percent AI-free. Max Willens:. I could see that absolutely taking off, and it's response to a very clear market signal.

Brands are shifting away from traditional influencer marketing to tap into the power of everyday consumers sharing authentic content about products they genuinely use and love.

On today's podcast episode, we discuss how Amazon was able to sell even more things online, how their ad business is getting on, and whether the retail giant is right to keep focusing so much on delivery speed. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Zak Stambor.

And according to our numbers, they just make the top 10 in terms of digital ad players. We have Roku basically joint 10th with Pinterest in terms of the largest US digital ad players with just under 1% of the total US digital ad pie, just for Roku making $2.5 billion this year and growing a very healthy 16%. Story two.

On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 advertising trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss how the media will go to war with generative AI (genAI), why the programmatic ad pendulum will swing toward quality, and a perfect digital media storm thats brewing for brands. Tune in to the discussion with our vice president of content Paul Verna and analysts Evelyn Mitchell-Wolf and Max Willens.

On today's podcast episode, we discuss what Amazon has planned for its thirties, the all-AI ad that sparked a debate about the future of marketing, why customer experience is historically low, the most impactful AR feature in retail, what animal can fly backwards, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Sara Marzano and Carina Perkins.

That will drop a little bit next year because some of those events are going away, major events and other things, but 13% growth we're expecting for digital ad spend, and that's 78% of the pie, total media ad spending pie, 78% is digital and somehow growing. Yuri, I don't understand how there's any more room to grow, but that's today, 78% of the pie going to digital today, 85.

AI is taking over the world, of course, but sustainability is something that's becoming an ever-increasing consideration for digital advertisers, for retailers in e-commerce, and the broader tech industry. Google has been in the spotlight recently.

And we sort of covered these live events as their way of tapping into the really big digital live sports audience by creating its own branded events. And I'm sure that them doing that caused Apple and others to say, "Hey, why can't we do the same thing? It gives us more leverage because we're not having to negotiate for the rights to broadcast elite.

He explains that according to Nielsen's panel only ratings, the game between the Philadelphia Eagles and the Minnesota Vikings drew an average of just over 15 million viewers across all digital and linear platforms. That's a jump of over 16% from last year's opener between Kansas City Chiefs and the Los Angeles Charges.

And part because digital ad giants doing so well in Q4, they've got the tailwinds that it's going to push them into this year. Google, which counts for 20% of total net ad market revenue in the US. Digital it's 25% slice. But that grew advertising 11% in Q4, Meta was at 24%, and Amazon ad dollars were up 27%. Those three are 60% of digital ad pie. So that's going to help.

On today's podcast episode, we discuss what finding products online will look like in 2025, if Target's new membership program can stack up against Amazon Prime and Walmart+, how ads on chatbots will change advertising, how to make stores more fun places to shop, what the world's first "ketchup insurance" offers, how Americans use dating apps, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Evelyn Mitchell-Wolf and Carina Perkins.

On today's podcast episode, we discuss how all the different TV terms fit together, to what degree subscription revenues are moving from pay TV to streaming, who's winning the "digital pay TV" race, and how the new sports streaming service from Fox, ESPN, and Warner Bros. Discovery could change everything. "In Other News," we talk about what a new sponsor logo placement from the WWE will look like and how the US ad market is getting on to start the year. Tune in to the discussion with our analyst Ross Benes.

鈥淎mazon is in such a unique position to give us an idea of broader consumer sentiment because of their scale and reach,鈥� our analyst Sarah Marzano said on an episode of the 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast. This year, nearly three-quarters (72.7%) of all US households will be Prime members, according to our July 2024 forecast. 鈥淚f we examine the behaviors that emerge from Prime Day, we get a good sense of how consumers are feeling.鈥�

Our annual Trends to Watch report for Canada highlights expected developments in the country鈥檚 media and advertising market for 2025. Next year, we anticipate a shift in media buying will favor domestic publishers and retail media channels, while large platforms will contend with the new Digital Services Tax.

On today's podcast episode, we discuss what to expect in 2024, whether Google's new AI search tool will destroy traffic, a new self-checkout machine, loyalty in the age of the "zero consumer," if everyone will soon be creating digital clones of themselves, roads that can wirelessly charge electric vehicles, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian, analyst Blake Droesch, and vice president of Briefings Stephanie Taglianetti.

It's why other browsers from companies that aren't primarily online advertising platforms already blocked them. It's why Google says it was investing so much time and effort to block them in Chrome. It just turns out that for Google, making the internet respect your privacy was too much of an inconvenience." Which I'm sure a lot of people are looking at the story and thinking a similar thing.

On today's podcast episode, we discuss which digital behaviors Hispanic Americans over-index on, how they get their news, and what advertisers should consider when trying to reach and market to these folks. "In Other News," we talk about where in the world people use social media the most and how kids use the internet. Tune in to the discussion with our analysts Matteo Ceurvels and Paola Flores-Marquez.

Prime Day was last week, and according to my parents, they didn't buy anything, because the cheese grater that they wanted did not go on sale, but everyone else bought stuff apparently, because US retailers made $14.2 billion in online sales according to Adobe. My first question for each of you is, what is one early data point that has captured your attention this Prime Day?

I think some of these traditional media and digital media, like Comcast has offered Netflix to some of its customers for many years now. Marcus Johnson (10:53):. Well the other thing, you mentioned 200 being the new 100.

But brands obviously are just realizing that yes, people need a greater sense of belonging and more and more people see that their identity is wrapped up with who they are online and not who they are offline. And that's definitely benefiting all these digital communities that are springing forward. Marcus Johnson (08:04):.

This accounts for 12.7% of all time spent with mobile device apps and 3.7% of time with digital media. There was a lot of skepticism when social commerce first started. People turned to Facebook, for example, as a way to connect with friends and chat鈥攏ot to buy a jacket, our analyst Maria Elm said. 鈥淲e鈥檝e seen that change.鈥�.

They're so active online, they're so digital. Marcus Johnson (22:26):. All right. Well, that's the way we have to leave the conversation. Thank you so much, Paola, as always, for hanging out with me today. Paola Flores-Marquez (22:31):. Thank you for letting me ramble for a couple of minutes. I really appreciate it. Marcus Johnson (22:34):. Always. Always a pleasure.

On today's podcast episode, we discuss how much time folks are spending with TVs and CTVs, how many ad dollars are going to both, and which of the streaming platforms will make the most from ads going forward. Tune in to the discussion with our analyst Ross Benes.