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From print to purchase: Another way Pinterest is blending physical and digital shopping is through its recent partnership with Real Simple. The magazine鈥檚 Best & Brightest issue will be its first shoppable issue, with each section featuring QR codes that link to corresponding Pinterest boards where users can instantly buy featured items.

This year, almost half (48.1%) of US Gen Z digital buyers will be BNPL users, accounting for 21.9 million people, per our June 2023 forecast. Use this data: Avoid leaving money on the table by integrating BNPL services, and consider highlighting flexible payment options on high-trafficked webpages鈥攏ot just at the checkout. Listen to the full episode.

By 2025, Gen Z will surpass Gen X in its number of US digital buyers, per our forecast. As digital natives, Gen Z expects a seamless digital experience from brands and retailers, whether they鈥檙e on social media, a website, or an app. 2. Loyalty is important, but not a guarantee.

While traditionally a physical retail tactic, brands with ecommerce presence are also using clienteling to give digital shoppers an in-person experience.

The takeaway: Retailers may consider adding or expanding private label lines to appeal to value-seeking consumers. 17% of US digital shoppers are buying more private label brands to combat rising shopping costs, according to a December 2023 survey from Intelligence Node.

But the situation is flipped when it comes to online shopping: Asia-Pacific will boast 61.0% of the world鈥檚 digital shoppers, while North America will have just 8.5%, which helps explain why Alibaba鈥檚 ecommerce sales in China are nearly triple Amazon鈥檚 in the US. More like this:. Amazon falls behind Walmart in battle for India鈥檚 online shoppers. How online shopping lost touch with reality.

Total retail ecommerce sales in the US will grow 10.0% this year to reach $1.148 trillion, coming out to about $5,262.14 in sales per digital buyer, per our forecast. 鈥淲hich is just basically another way of saying that most Americans buy lots and lots of things online,鈥� said Willens on a recent 鈥淏ehind the Numbers: The Daily鈥� podcast episode.

Almost half of US digital buyers used PayPal to make a digital purchase last month, per Bizrate Insights. Introducing a bank-branded wallet might help card issuers curb third-party wallet dominance. 2. Decrease online fraud. Card-not-present (CNP) fraud has steadily increased, and banks hope that letting customers check out without inputting card details will help minimize fraud.

We expect Gen Z to surpass Gen X in the number of digital buyers by 2025. YouTube Is the Best Way to Reach Gen Z, but Don鈥檛 Discount Emerging Players. YouTube is used by more Gen Zers than any other social media platform, per a November 2022 Morning Consult survey. And TikTok remains hot: Gen Z accounts for nearly half of the platform鈥檚 users this year, per our forecast.

And they rely heavily on digital when making purchases: Gen Z will surpass Gen X in the number of US digital buyers by 2025, per our forecast. But a new, digitally native generation presents novel challenges for credit card marketers. Gen Zers live online and tend to conduct more research pre-purchase. That makes them less susceptible to awareness-building campaigns for cards.

Not all RMNs possess the same regional digital buyer reach as Mercado Libre, but several domestic players are making waves in their respective markets. Brazil is a great example of this.

Sports betting is on a roll: Quarterly results show growth catalysts, signaling opportunities for platforms and advertisers.

It also brought in 57% of new digital buyers in Q2 2023, up from 39% two years earlier, according to official company figures. Its digital marketplace is expected to drive future growth. 3P鈥檚 increasing share of total retail sales won鈥檛 be a 鈥渃annibalization process,鈥� said CEO Federico Trajano during the company鈥檚 Q2 2023 earnings call.

We already estimate that more than half (57.9%) of Gen Z digital buyers in the US use BNPL. 鈥淏uy now, pay later is one of these things that is not new, but the accessibility of it is just so much more prevalent and so heavily ingrained in our shopping now,鈥� said Droesch. Super app powers up: The US doesn鈥檛 have a popular super app combining messaging, social media, shopping, and payments.

The top commerce use cases for generative AI among retail professionals worldwide include generating product recommendations for store associates to use in-store (currently used by 59% of retail professionals), creating conversational digital shopping assistants (55%), and creating virtual models for product detail pages (52%), according to a June 2023 survey by Salesforce. Use this chart:.

To combat rising shopping costs, 30% of US digital shoppers said they were looking for more discounts and coupons, according to a December 2023 survey from Intelligence Node in partnership with Dynata. But coupons aren鈥檛 just important to consumers.

More than 100 million people in the US will be shoppable media buyers next year, according to our September 2023 forecast, representing over 45% of digital buyers. That percentage will grow steadily through to the end of our forecast period in 2027.

User penetration will exceed 40% of digital buyers for the first time in 2023, with growth coming predominantly from younger users. And spending will reach $94.87 billion, up 25.5% year over year鈥攁 sharp deceleration from 2022, but more than double user growth. Key trends we鈥檙e watching. Consumers and merchants both drive BNPL gains.

US adults ages 18 to 24 make up just 12.2% of digital buyers, less than any older demographic. (People ages 25 to 34 account for 19.3%, for example.). Gen Zers are digitally native. They don鈥檛 just want to be able to compare prices, they expect it. Amazon, Walmart, and Target were among Gen Z鈥檚 top 10 favorite brands of 2022, according to a Morning Consult survey.

For example, 48.1% of Gen Z digital buyers will use buy now, pay later (BNPL) this year, per our forecast. That lessens the urgency for them to open their first credit card account. To see the full forecast, click here. But the good news is that鈥攁s with all generations鈥擥en Z behaviors vary based on income.

Nearly one-fifth (19.2%) of digital buyers ages 18 to 34 made a purchase via TikTok within the month of June 2023, per a survey by Bizrate Insights and Insider Intelligence. Older generations are more likely to make purchases via Facebook, YouTube, and Instagram. The key to social commerce success on TikTok is tapping into its ever-changing trends.

鈥淚f retailers can find ways to reduce friction and make the in-store shopping experience and the digital shopping experience more enjoyable, then they鈥檙e potentially going to have an edge over their rivals, even if they can鈥檛 offer lower prices.鈥�. What to watch for: Stores will need to 鈥減ick a lane鈥� and determine if they鈥檙e focused on efficiency or on experience.