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Read the full report, US Creator-Driven Commerce 2024.

Reddit鈥檚 recent moves鈥攅xpanding contextual advertising, licensing content to OpenAI and Google, and introducing in-platform commerce鈥攎irror broader social media trends. Meta is integrating AI into ad targeting and search, while Pinterest is refining AI-driven recommendations to drive social commerce.

The convergence of marketing and commerce took center stage, with a focus on how brands can create seamless shopping experiences by leveraging technologies like AI and immersive activations. Sustainability in advertising was also a talking point, likely sparked by the opening day鈥檚 beach cleanup activity.

AI and unified commerce: two technologies boosting restaurant loyalty. Starbucks, Yum Brands, McDonald鈥檚 see similar trend in their latest results: cautious consumer spending. Restaurant Digitization 2024 (蘑菇AV subscription required).

On today's podcast episode, we discuss which media types we will be using more or less, how to build a real online community, and which groups will benefit from the digital economy the most in 2025. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, our Senior Analyst Max Willens, and Chief Revenue Officer at Vox Geoff Schiller. Listen everywhere and watch on YouTube and Spotify.

Coresight CEO, Deborah Weinswig, said that the previous number, 32, failed to take into account the rapid expansion of livestream commerce on Poshmark and TikTok. But Evelyn forcing the live-streaming shopping issue, what's the point? Evelyn Mitchell-Wolf:. It really does seem like retailers and platforms are trying to fit a square peg into a round hole.

No. 5: Consider Meta shopping ads and retail media for commerce. There鈥檚 no exact alternative for marketers who use TikTok for social commerce, but Meta and retail media networks offer access to broad shopper and buyer audiences. Meta has a robust base of social buyers.

And I think as retail media moves offsite, a lot of retailers are famously very protective of their own digital properties, and so there might be more willingness where there wasn't before to engage with non endemics. Sara Lebow (11:40):.

But their appetite for shopping online hasn鈥檛 yet extended to social media. That鈥檚 partly because social commerce has been slower to roll out in the UK than in the US and China, the world鈥檚 other top ecommerce nations. Another headwind is the relative maturity of ecommerce in the UK, where consumers and brands already have well-established digital habits that could take time to change.

Most small and midsize retailers simply lack the digital footprint necessary to generate meaningful revenues solely by monetizing their owned and operated digital channels. Many are branching into arenas that enable a more scaled reach, including off-site digital channels with the potential to tap into budgets typically reserved for upper-funnel awareness.

I wanted to ask Tiffani this because you're talking about trust, because we cover digital trust. So we've been doing this for four years, which is there's trust, like you go into a bank branch and you can see the safe from the lobby. But we've been studying digital trust. So maybe you can just, Tiffani, give everybody a high level overview of what helps build consumers' digital trust. Tiffani Montez:.

Connected devices keep up with commerce. We predict US retail mcommerce sales will grow 14.7% this year to reach $504.95 billion. That growth comes as the US sees 230.0 million connected TV (CTV) users, 151.4 million connected car drivers, 117.1 million smart homes users, and 105.5 million smart speaker users in 2023.

While the platform does, like TikTok, have a native checkout option, chief revenue officer Bill Watkins told AdExchanger that the company is not pursuing direct commerce at the moment as users much prefer purchasing from retailers directly. Meta is also focusing on shoppable ads while outsourcing the commerce element.

Social media predictions: Search鈥檚 impact on the commerce wars and LinkedIn鈥檚 ascent. Methodology: Data is from the February 2024 Attest "2024 US Consumer trends report." 2,000 US internet users ages 18+ were surveyed online on the Attest platform during November 2023. Attest is a research company.

Today鈥檚 retail media networks fall into five categories: digital marketplaces or platforms (Amazon, Shopify, Etsy), mass merchandise or department stores (Walmart, Target, Macy鈥檚), category specialists (The Kroger Co., CVS, The Home Depot), commerce intermediaries (Uber, Instacart, Gopuff), and other commerce verticals (Expedia, Klarna, Marriott).

A bipartisan data privacy bill could rewrite the digital ad business: After years of state-level laws muddying the waters, Congress is pulling together.

And a low-cost airline enters the UK online betting market. Last month, easyGroup, the conglomerate that counts low cost airline easyJet among its businesses, launched easyBet, a new online sports betting brand. Paul, is online sports betting open to anyone now? Paul Briggs (05:53):. I think it is. The question is, is it viable?

Support for Rubio鈥檚 bill鈥攚hich would create an outright ban on the app in the US鈥攃ould grow this year, as TikTok鈥檚 US ad revenues continue to rise, and the company shifts its focus to building out its commerce business. A TikTok ban would benefit more apps than just BeReal.

Methodology: Data is from the August 2024 Invoice Home online survey titled "Delayed Holidays? 1 in 10 Americans Are Planning to Celebrate in 2025 Due to Cost". 2,002 US consumers ages 18+ were surveyed during August 5-7, 2024 by Censuswide.

The Federation of Indian Chambers of Commerce and Industry recently lowered its 2025 GDP growth projection to 6.4% YoY from the 7.0% forecast in September and a considerable slowdown from the 8.2% growth generated in 2023 and 2024.

Fortunately, TikTok has built its own Amazon-style flywheel consisting of media, advertising, and commerce to compete with the retail giant. That will help TikTok in its quest for a greater share of the growing mcommerce market. 5. Shop could boost ad spending on TikTok, which still has room to grow.

If you would like, 蘑菇AV can be your trusted partner for actionable data and insights on everything really, but in particular, marketing, advertising, commerce and more. But did you know that 蘑菇AV also has a division focused on B2B media solutions? We do it all. Partner with 蘑菇AV today and connect your brand messaging with our powerful audience.

Though just 12.4% of US adults use AR for shopping, according to our forecast, Snap is forging ahead with its AR commerce offerings, partnering with retailers like Amazon, Goodr, Princess Polly, and Gobi Cashmere to offer virtual try-on options. More like this:. Meta pitches augmented reality to advertisers with new AR Reels Ads and Facebook Stories.

Sara Lebow (00:00):. eMarketer is your trusted partner for actionable data and insights on marketing, advertising, commerce, and more. But did you know eMarketer also has a division focused on B2B media solutions? Partner with eMarketer today and connect your brand messaging with our powerful audiences. Visit eMarketer.com/advertise to learn more. (00:22):. Hello, listeners.