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Two-thirds of US digital ad-buyers (66%) were either using AI or planning to use it for personalization, per our November survey. Still, consumers can be wary of ads that are overly personalized, whether by geographic tracking, timing, or other perceived invasions of privacy.

Canadian Imperial Bank of Commerce CEO Victor Dodig emphasized that immigrants are the "lifeblood" of Canada and need broad support and fair treatment, per the Financial Post. As a result, banks should market products and services that solve immigrants鈥� biggest financial pain points. They must use a welcoming and compassionate tone and ensure communications are accessible in immigrants鈥� languages.

Subscriptions for nongaming in particular are a growing portion of IAPs, while some apps with large user bases are looking to create their own payments and commerce ecosystems. Privacy restrictions on iOS and Android continue to tighten. So far, advertisers have adapted.

Features like self-service onboarding, privacy compliance, and automated campaign delivery top the list of desired platform capabilities, suggesting that usability, governance, and operational integration across commerce systems is where retail media is heading. At the same time, marketers still face barriers.

Gen Z has embraced social media ads and commerce. Adult Gen Zers are more likely to pay attention to social media ads than to TV, print, or other digital ads, according to a February 2023 CivicScience survey. Social network users ages 18 to 29 are more likely to start their product search on TikTok or YouTube than through family and friends, per an IZEA study from last December.

TikTok commerce in Canada is positioned for growth. Transactions on retailer sites triggered by direct links from ads on social media are the most common form of social buying worldwide. TikTok鈥檚 roster of shopper-focused ad formats is helping drive such transactions, with the help of influencer endorsements. Social commerce fundamentals are strong.

Again, at a very high level, I look at IKEA and Walmart's move having to do more with recognizing commerce activity that's already happening online, but elsewhere and bringing it directly into their ecosystems, just capitalizing on, again, some of that resale activity that's already going on. And then ThredUp feels different to me, it feels more like a re-evaluation of their resale business model.

Smart homes may start to have new commerce opportunities. The combination of better interoperability and more powerful voice assistants, thanks to the integration of generative AI, should open new doors to commerce. Control hubs may provide space for display advertising. Matter creates the need for smart home control hubs, which will probably include smartphone apps and displays within the home.

Develop commerce strategy (retailers and brands). Executive Summary. Weight loss drugs have become embedded in American culture. GLP-1 drug ads are all over TV and the internet, and patients regularly share their experiences on social media. In addition, marketers have created campaigns designed to reduce the stigma associated with obesity drugs.

Another tariff: Compounding the housing sector鈥檚 challenges, a 50% tariff on imported steel derivative goods is set to start on June 23, per the Commerce Department. That fee will be levied on the steel and aluminum content of products like washing machines, dishwashers, refrigerators, dryers, and stoves.

Lower-cost digital transactions comprise a growing share of global remittance volume. This especially impacts traditional providers like Western Union and MoneyGram. They must compete by accepting less revenues for every transaction they convert from nondigital to digital. To improve their suffering margins, remittance providers are building out product and services ecosystems.

So it's a very diverse landscape, be it digital marketplaces, mass merchandise, category specialists, or commerce intermediaries, thinking about those last mile players. Now, it's very interesting to see when we look at some of the major retailers, their traffic to their site is actually bigger than a lot of the major publishers in certain countries.

TikTok can鈥檛 afford to alienate creators, as they are what makes both their ad and commerce businesses tick.鈥�. Our take: Heating has likely benefitted some influencers and brands鈥攖hose with whom TikTok has sought business relationships鈥攁t the expense of others.

47% of US digital media professionals think social media will face serious challenges in the next 12 months, per a September 2023 Integral Ad Science survey by YouGov.

JPMorgan also launched Commerce Solutions, a suite of payments infrastructure and applications, including cloud-based payments tech, aimed at helping merchants accept consumer and B2B payments. Biometric benefits:. Biometric payments could save time for merchants while boosting sales and user loyalty. For consumers, JPMorgan claims the payments will be quick, phone-free, secure, and simple.

This enables advertisers to plan and manage retail media campaigns alongside other digital media channels. 2. Night Market provides real-time insights. Night Market, Horizon Media鈥檚 commerce division, has launched NEON, an AI-powered SaaS platform for real-time standardization of campaign measurement across all the RMNs an advertiser works with.

For instance, creator-commerce platform LTK rolled out a shopping tool in June that鈥檚 specifically focused on DMs. Users who comment 鈥渟hop鈥� on an LTK creator鈥檚 Instagram post receive a DM including a link, where they can shop products in the post. But most social users in the US aren鈥檛 shopping within a messaging context.

So it's a little bit of a hybrid between live streaming and mobile shopping and what you can do with traditional TV or connected TV, but it shows just how an in-demand product can really drive this kind of livestream commerce or live shopping.

Ultimately, standardization and consistency are about enabling transaction, said Ron Pinelli, senior vice president of digital research and standards and associate director at the MRC, during the IAB鈥檚 Connected Commerce event last week.

Travel and hospitality brands like United Airlines are particularly well positioned to break into commerce media due to the massive amounts of first-party data they collect from customers.

In addition to Epsilon, H-E-B is working with Skai, a commerce media platform, to expand advertiser access and optimization capabilities. Looking forward, H-E-B plans to expand buying integrations and enhance platform reporting. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

Google鈥檚 VP of ads & commerce Vidhya Srinivasan said AI Overviews have led to more commercial queries and increased user satisfaction, the AFP notes. Liz Reid, who leads Search at Google, noted these changes have delivered more time spent on advertiser-linked sites.

In recent months, Publicis has upgraded its capabilities through acquisitions, most notably Lotame (data) and Mars United Commerce (retail media). The company鈥檚 focus on AI, data-driven planning, and performance marketing has resonated with large advertisers, giving it a competitive edge over WPP.