蘑菇AV

Google and Amazon enhance visual search capabilities to speed up the path to purchase: As more shoppers rely on the tool, both companies see an opportunity to make the shopping experience faster, simpler, and more relevant.

Beijing鈥檚 stimulus measures provided a boost to retail sales in February: But China鈥檚 economy isn鈥檛 out of the woods yet.

Retailers looking to capitalize on retail media鈥檚 growth opportunities need to understand the market developments, formats, and challenges shaping ad spending in Latin America.

This mall windfall presents an opportunity, not just for smaller stores in top-tier malls, but also an opportunity for smaller local or less premium shopping centers to find specific niches.Retailers should also feel incentivized to find creative ways to use malls. Walmart, for example, bought a mall in February. 3. Wellness isn鈥檛 going away.

Solving this hurdle can help digital wallets better meet customer demand.

BNPL鈥檚 digital user experience and app-based shopping options are a natural fit for digital natives鈥� lifestyles. The number of Gen Z users will increase 15.5% this year, outstripping growth among millennials (1.8%), Gen Xers (5.6%), and baby boomers (6.4%), per our forecast. In 2028, Gen Zers will use BNPL services more than any other generation.

Fast, AI-driven support appeals to many, but empathy and access to live agents are vital to maintaining customer relationships.

But the popularity of TikTok Shop, which is integrated with TikTok Live, has kept growth in consumer adoption of livestream shopping in the double digits. We expect that US livestream buyers will surpass 60 million by 2028. Click here to view our full forecast for US livestreaming retail ecommerce buyers.

US retail media ad spending will increase 88.5% from 2024 to 2028, reaching $97.9 billion, according to a November 2024 蘑菇AV forecast.

Consumer payment method choice will expand in 2025 as real-time 鈥減ay by bank,鈥� iPhone NFC access, and digital credentials take center stage. And financial media networks will turn more payment providers into marketers.

Bridging the retail media measurement gap: Night Market鈥檚 AI-powered platform draws interest as brands seek clearer metrics.

Google鈥檚 Performance Max was the first to launch in November 2021, followed by Advantage+ Shopping Campaigns in 2022 and Microsoft鈥檚 Performance Max in 2023. Their success spurred a gaggle of new products to launch this year, including Amazon鈥檚 and Pinterest鈥檚 own versions, both called Performance+.

Ecommerce players should prepare for volatility to continue, especially in categories where cost and timing are critical to conversion and customer satisfaction. Retailers that can pivot quickly, diversify fulfillment hubs, or highlight locally made products will be better positioned to absorb shocks.

Shoppers expect frictionless experiences now that Amazon- and Shop Pay-style one-click checkouts have become the norm. But 35% of retailers say poor user experience at checkout is a top reason shoppers abandon their carts.

Connected TV (CTV) is already a wild west of providers, platforms, and inventory. Add retail media networks (RMNs) into the mix, and measuring success becomes even more complicated.

Ecommerce platforms Temu and Shein claimed the third spot as they began raising prices in response to import costs and potential tariffs on Chinese goods. This price adjustment creates a critical strategic challenge for platforms whose primary competitive advantage has been ultra-low pricing.

In today鈥檚 episode, we talk about whether regulators will allow, and consumers will adopt, AI over human financial advisors. Will AI close or widen the wealth gap? What happens if an AI financial advisory loses your money? Join the discussion with host and Head of Business Development Rob Rubin, and Analysts Lauren Ashcraft and Jacob Bourne.

This holiday season, retailers can stand out in the crowded ecommerce landscape by using retail media. This approach enhances the shopping experience while creating new revenue streams to offset the challenges of online shopping.

The fallout: The combination of rising prices, weakening sentiment, and stock market volatility is making consumers more price-sensitive鈥攁nd driving shifts in shopping behavior. Shoppers are increasingly trading down to private-label or lower-priced brands, cutting discretionary purchases, delaying big-ticket items, and consolidating trips to stretch their budgets.