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On today鈥檚 podcast episode, we discuss the ingredients of Walmart鈥檚 current recipe for success and the technology that鈥檚 most likely to propel them into the future. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President of Content Suzy Davidkhanian and Analyst Rachel Wolff.

Our take: While shoppers expect tariffs to raise prices, how brands communicate those increases matters. Transparency is generally the best policy, though it can be hard to maintain amid considerable uncertainty.

Brazil鈥檚 digital advertising economy continues to thrive, driven by retail media investment, growing video ad spend, and slower social ad spending. This report explores trends shaping Brazil鈥檚 digital advertising landscape in 2025.鈥�

Inside Amazon鈥檚 partnerships with InfoSum and Magnite: The new integrations highlight Amazon鈥檚 goal to be an essential platform for advertisers.

On today鈥檚 podcast episode, we discuss how retailers are approaching their DEI initiatives under the current administration, the impact of staying quiet this Pride Month, and where the discussion around DEI goes next. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves, Analyst Paola Flores-Marquez, and Dr. Marcus Collins鈥攁uthor and Professor of Marketing at the Ross School of Business at the University of Michigan.

On today's podcast episode, we discuss our unofficial list of the most unexpected retailer campaigns this year. This month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial themed list of the top eight retailers based on the most surprising marketing campaigns we've seen in the last six months. In this month's episode, Committee members Analysts Arielle Feger and Sara Lebow will defend their list against Senior Analyst Zak Stambor and Analyst Rachel Wolff, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.

Half of young UK consumers accept AI in customer service, but 81% of all UK adults want full disclosure鈥攂ecause comfort doesn鈥檛 cancel the need for trust.

Shifting consumer preference toward fixed installments shows how BNPL can compete with credit cards鈥� incentives.

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of May. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Analysts Arielle Feger and Sara Lebow will defend their list against Senior Analyst Zak Stambor and Analyst Rachel Wolff, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.

Millennials and Gen Zers can finance snow sport luxury with BNPL鈥攂oosting Affirm鈥檚 non-retail volume.

Amazon Music鈥檚 AI push is promising but fumbles the execution: Explore brings deeper fan engagement, but a clunky interface may keep it from stealing share from Spotify or YouTube Music.

Medtronic spins out diabetes business into D2C company: Amid growing diabetes diagnoses, Medtronic is doubling down on its focus with a device company dedicated to helping consumers with diabetes.

How we got here: Klarna became available to eBay shoppers in the UK, Austria, France, Italy, the Netherlands, and Spain in December 2024. Electronics, fashion, and collectibles are some of the most popular categories where eBay shoppers are paying with Klarna, according to the companies.

Meta pays creators for traffic, Spotify wins in-app freedom post-Epic ruling, and Amazon鈥檚 Zoox expands robotaxi testing despite software recalls.

On today鈥檚 podcast episode, we discuss how tariffs are impacting the circular economy, if these trends will stick around, and which companies stand to benefit. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Sky Canaves and Analyst Rachel Wolff.

In Q3, retailers struggled with shopping trends upended by extreme summer weather along with a threat of incoming tariffs. Here鈥檚 how they addressed these challenges in their Q3 earnings calls and what it could mean for the industry heading into 2025.

鈥淭here could be an uptick in behaviors like buy online, pick up in store because ecommerce would get a lot more expensive with delivery and logistics costs,鈥� said Canaves. 鈥淲e may even see some retailers get rid of free shipping to offset tariff costs, which could result in more consumers purchasing online and picking up in-store.鈥�.

US hospitals increase use of robots for surgical procedures: But healthcare marketers must do a better job educating the public on how robotic-assisted surgery works as more folks shop around for the best surgical care.

In March, Meta rolled out new carousel ads that drive both ecommerce and in-store purchases, with early tests showing a 21% higher incremental return on ad spend compared to ecommerce-only formats, Meta鈥檚 group lead for retail and ecommerce Karin Tracy told Adweek. Why it matters: Meta is chasing retail media, a fast-growing category with US spending projected to rise 18% in 2025 and 16.8% in 2026.

Retail sales rose 5.2% YoY in April: But the gains mask a tough climate as consumers pulled forward purchases of tariff-sensitive items like home goods.

Consumers value convenience and speed, but brand trust and data security also rank high among customer service priorities.