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Amazon wins significant brand attention for Thursday Night Football: A few years into its rights deal, the company persuades advertisers to hop aboard.

Off-site spend will account for 1 in 5 US retail media ad dollars in 2025, or a total of $13.06 billion. The format will grow by 42.1% YoY, per our November 2024 forecast. Advertisers need to make sure they’re treating retail media like any other media channel and investing in retail media ads across the funnel. 2. Misconception: QR codes need a high volume of interactions to drive sales.

Diversify your retail media spend across channels. More like this:. Exclusive: Amazon and Walmart rank highest among retailers for AI implementation. Back-to-school special: 8 interesting retailers that made news in July. Walmart is strengthening its No. 2 position in retail media search behind Amazon. What you need to know about non-endemic retail media advertising.

The retailer is beta-testing Sponsored Display lead generation ads for businesses that don’t currently sell on its marketplace, enabling them to capture shopper intent across Amazon’s store as well as thousands of apps and websites. Such initiatives will help Amazon grow ad revenues by 24.7% this year to $41.95 billion.

Ad spending is moving to CTV, and marketers want to compare performance on CTV with video ad campaigns on mobile web and mobile in-app delivery. Industry KPIs, Insider Intelligence’s new benchmarking tool, lets advertisers evaluate the performance of their video ad dollars.

For these consumers, Prime’s shipping and ecommerce benefits are more important than its streaming services. To increase usage of its streaming services and grow its ad revenues, Amazon is investing in improving Prime Video’s content. Amazon’s 2022 acquisition of MGM expanded its video library. It has partnered with popular creators like MrBeast to create new shows.

TikTok boosts movie success: The platform drives theater attendance and ticket sales, especially among younger audiences.

That percentage has likely grown since then as retail media networks fight for more ad dollars and brands seek more first-party data partnerships. 3. More data, deeper insights. Walmart+ members can save up to 10 cents per gallon at these stations, which drives loyalty and encourages repeat visits.

But that impressions growth (61%) is now outpacing the growth in ad spend (45%). That drove down CPCs by 12% in the most recent quarter. Retail media and social are experiencing similar drops in ad rates. The same directional trends apply across search and social: Spend increased by 12% for both, while impressions for each soared about 30%, causing ad rates to drop into negative territory.

Influencer marketing can help payment brands shore up their marketing strategies now before their ad budget growth slows.

Brick-and-mortar will be retail media’s next frontier as in-person shopping returns and the pandemic fades. Retailers like Walmex and Cencosud are turning their physical stores into media assets, allowing brands to place ads on digital screens, shopping carts, and even in parking lots.

On-site display ad spending—what we refer to as ecommerce channel display ad spending in our forecasts—will climb to $9.98 billion in 2024, then grow at least 24% YoY every year through 2028. But off-site display ad outlays will grow faster. Until now, retail media display ad spending has largely been concentrated on retailer sites.