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An EU court upholds decision that Google unfairly boosted its shopping services, likely influencing future cases under EU and UK competition laws.

OOH keeps gaining ad spending dollars, but its share of media budgets remains below pre-pandemic levels.

Consumers may be concerned about the economy, but the outlook is good for ad spend in the final months of 2024. The share of advertisers concerned about a slowing US economy dropped 11 percentage points (from 49% to 38%) between November 2023 and August 2024, according to the Interactive Advertising Bureau (IAB). Retail media鈥檚 popularity, an influx of value-based messaging, high political ad spend, and connected TV (CTV) monetization will boost the ad industry the rest of 2024.

Poorly timed breaks not only annoy viewers but also lower ad recall and diminish results of the same advertising spend. Our take: Vendor bias is always a concern with reports like this, as Freewheel highlights issues aligned with their focus. However, consumers dislike friction鈥擟ontentsquare found nearly 4 in 10 web sessions lead to frustration.

Our nonvideo display forecast also includes spending on social channels. While video represents a majority of social media ad spending, advertisers will spend close to $38 billion on nonvideo ads on social networks in 2024. Read the full report, Web Publisher Monetization 2024.

A slowed economy is also reflected in suppressed ad spending for some sectors that target consumer spending. Retail is Canada鈥檚 top spender on digital advertising. It accounts for more than a fifth of all digital spending. The ecommerce boom in Canada has driven digital spending higher for retailers, as they target ads on digital platforms to reach online shoppers.

This first-of-its-kind report compares and contrasts our US ad spending forecast with our US time spent with media forecast. It identifies unexpected incongruities between how marketers are spending ad dollars and where consumers are spending their time.

Ad spend continues to grow faster than the GDP, fueled in no small part by connected TV (CTV), retail media, social media, and search.

Amazon wins significant brand attention for Thursday Night Football: A few years into its rights deal, the company persuades advertisers to hop aboard.

Streaming makes ad spending gains, Netflix experiences growing pains, and advertisers encounter a soft upfront market.

Premiere Spotlight, Pinterest鈥檚 newest ad format tied to search, gives advertisers a prominent position atop the search results page for 24 hours, along with in-app links to shopping options. This type of placement isn鈥檛 available on other social platforms, but we expect they鈥檒l eventually add it. Test shopping integrations.

PubMatic, for its part, claims SPO drove over 35% of buying activity through its channels in Q1. Momentum has been building behind this trend for years, so why is it coming to a head now? Advertisers are finally holding their ad tech partners accountable for providing value beyond facilitating programmatic transactions.

Facing signal loss and challenging macroeconomic conditions, advertisers are pumping the brakes on social network ad spending. But social video is shining through the gloom.

On April 27, the same day it released mixed Q1 earnings, Pinterest announced a partnership with Amazon that would allow the ecommerce giant to sell Pinterest ads on its own platform. This marked the first time Pinterest had allowed a third party to sell its ad inventory. Our Take: Retail and social media are at the beginning of what could be a very mutually beneficial relationship.

As consumers grow more likely to start their online shopping journeys on social networks, there are a few platforms to keep an eye on. TikTok and Instagram are competing on product discovery鈥攈istorically Google鈥檚 domain鈥攁nd commerce, which has been Amazon鈥檚 claim to fame.

Connected TV (CTV) is the fastest-growing major ad format in the US, drawing strength from the migration of programming, viewers, and time spent to digital channels.

Ahead, we look at the state of play at the 2023 upfronts, including our latest forecast for US upfront ad spending and how a shift toward digital video, especially connected TV (CTV), is transforming this time-honored tradition. KEY QUESTIONS.

Digital grocery shopping is booming in general. In 2023, grocery ecommerce sales will increase by 14.8% (to $160.91 billion), outpacing overall ecommerce, which will increase by just 10.5%. By 2024, 60.2% of all click-and-collect sales will be groceries. Delivery still rules, though, as click and collect will only make up roughly 35% of digital grocery sales this year and next year.

High inflation and growing interest rates are putting the credit card industry in a precarious position. As 2023 progresses, issuers and networks will rethink their strategies and marketing schemes to protect their bottom lines.

Our own retail media network offsite ad spending forecast has the category set to grow 64.1% this year to $11.04 billion. The two figures don鈥檛 tie up because of varying definitions, but both forecasts show the category is becoming a significant driver of retail media writ large.